2008
Message Framing for Smoking Cessation: The Interaction of Risk Perceptions and Gender
Toll BA, Salovey P, O'Malley SS, Mazure CM, Latimer A, McKee SA. Message Framing for Smoking Cessation: The Interaction of Risk Perceptions and Gender. Nicotine & Tobacco Research 2008, 10: 195-200. PMID: 18188760, PMCID: PMC2527723, DOI: 10.1080/14622200701767803.Peer-Reviewed Original ResearchConceptsMessage framing interventionsRisk of cessationSmoking cessationLung cancerClinical trialsGain-framed messagesHigh riskSmoking relapseHealth message framingHealth problemsLoss-framed messagesSmokingFraming interventionCessationNumber of daysInfluence of genderInterventionRiskRisk perceptionWomenMedian splitGain-framed conditionDaysMenGender differences
2004
How to Word Effective Messages About Smoking and Oral Health: Emphasize the Benefits of Quitting
McKee SA, O'Malley S, Steward WT, Neveu S, Land M, Salovey P. How to Word Effective Messages About Smoking and Oral Health: Emphasize the Benefits of Quitting. Journal Of Dental Education 2004, 68: 569-573. PMID: 15186074, DOI: 10.1002/j.0022-0337.2004.68.5.tb03775.x.Peer-Reviewed Original Research