A game-theoretic framework for estimating a health purchaser’s willingness-to-pay for health and for expansion
Yaesoubi R, Roberts SD. A game-theoretic framework for estimating a health purchaser’s willingness-to-pay for health and for expansion. Health Care Management Science 2010, 13: 358-377. PMID: 20703814, DOI: 10.1007/s10729-010-9135-6.Peer-Reviewed Original ResearchConceptsGame-theoretic frameworkAmount of moneyHealth purchasersIntervention pricesColorectal cancer screening testsWTPCancer screening testsNew medical technologiesConsumption levelsWillingnessAdditional unitPurchasersPayMoneyScreening testPricesMarketMedical technologyHealth providersUS populationMedical interventionsFrameworkMedical guidelinesInterventionMeasures