Scaling up breastfeeding in England through the Becoming Breastfeeding Friendly initiative (BBF)
Merritt R, Kendall S, Eida T, Dykes F, Pérez‐Escamilla R. Scaling up breastfeeding in England through the Becoming Breastfeeding Friendly initiative (BBF). Maternal And Child Nutrition 2022, 19: e13443. PMID: 36330699, PMCID: PMC9835572, DOI: 10.1111/mcn.13443.Peer-Reviewed Original ResearchConceptsBreastfeeding environmentSustain breastfeedingEvidence-based processBreastfeeding ratesSpecialist servicesChild healthBreastfeedingMeasures MothersHealth professionalsPeer supportersClear recommendationsPublic healthLower scoresHealthBBF processHigher scoresFriendly InitiativeScoresData-driven recommendationsCost-effective activities