2019
Breastfeed4Ghana: Design and evaluation of an innovative social media campaign
Harding K, Aryeetey R, Carroll G, Lasisi O, Pérez‐Escamilla R, Young M. Breastfeed4Ghana: Design and evaluation of an innovative social media campaign. Maternal And Child Nutrition 2019, 16: e12909. PMID: 31867865, PMCID: PMC7083481, DOI: 10.1111/mcn.12909.Peer-Reviewed Original ResearchConceptsSocial media campaignsCampaign exposureMedia campaignsTime pointsExclusive breastfeeding practicesOnline cross-sectional surveyCross-sectional surveyHealth behavior changeParenthood statusSocial media platformsSocial media utilizationSurvey time pointsBreastfeeding practicesModified Poisson modelsGhanaian adultsMedia platformsTwitter analyticsCampaignFacebookTarget populationGhanaSurvey participantsLimited impactExposureTwitter
2004
Influence of the Fight BAC! Food Safety Campaign on an Urban Latino Population in Connecticut
Dharod JM, Pérez-Escamilla R, Bermúdez-Millán A, Segura-Pérez S, Damio G. Influence of the Fight BAC! Food Safety Campaign on an Urban Latino Population in Connecticut. Journal Of Nutrition Education And Behavior 2004, 36: 128-134. PMID: 15202988, DOI: 10.1016/s1499-4046(06)60149-8.Peer-Reviewed Original ResearchConceptsInner-city HartfordFood safety knowledgeFight BACFood safety knowledge scoreUrban Latino populationDose-response associationChildren 12 yearsCross-sectional preLatino populationPercent of respondentsSafety knowledgeLatino consumersKnowledge scoreUnexposed counterpartsCampaign exposureSafety-related questionsSocial marketing campaignDemographic characteristicsFood safety campaignsFood safety awarenessSafety campaignsLatino householdsParticipantsPopulationLatino neighborhoods