Promoting participation in physical activity using framed messages: An application of prospect theory
Latimer AE, Rench TA, Rivers SE, Katulak NA, Materese SA, Cadmus L, Hicks A, Hodorowski J, Salovey P. Promoting participation in physical activity using framed messages: An application of prospect theory. British Journal Of Health Psychology 2008, 13: 659-681. PMID: 17925060, DOI: 10.1348/135910707x246186.Peer-Reviewed Original ResearchConceptsMixed-framed messagesSocial cognitive variablesGain-framed messagesCognitive variablesPhysical activity participationGain-framed informationActivity participationGreater physical activity participationLoss-framed messagesProspect theorySeparate regression analysesCost of inactivityStronger intentionsEffectiveness of gainSelf-reported physical activityMessage effectsAssessment pointsPhysical activityVigorous physical activityNational Cancer Institute's Cancer Information ServiceRegression analysisMessagesIntentionTheoryParticipation