Promoting participation in physical activity using framed messages: An application of prospect theory
Latimer AE, Rench TA, Rivers SE, Katulak NA, Materese SA, Cadmus L, Hicks A, Hodorowski J, Salovey P. Promoting participation in physical activity using framed messages: An application of prospect theory. British Journal Of Health Psychology 2008, 13: 659-681. PMID: 17925060, DOI: 10.1348/135910707x246186.Peer-Reviewed Original ResearchConceptsMixed-framed messagesSocial cognitive variablesGain-framed messagesCognitive variablesPhysical activity participationGain-framed informationActivity participationGreater physical activity participationLoss-framed messagesProspect theorySeparate regression analysesCost of inactivityStronger intentionsEffectiveness of gainSelf-reported physical activityMessage effectsAssessment pointsPhysical activityVigorous physical activityNational Cancer Institute's Cancer Information ServiceRegression analysisMessagesIntentionTheoryParticipationA field experiment testing the utility of regulatory fit messages for promoting physical activity
Latimer AE, Rivers SE, Rench TA, Katulak NA, Hicks A, Hodorowski JK, Higgins ET, Salovey P. A field experiment testing the utility of regulatory fit messages for promoting physical activity. Journal Of Experimental Social Psychology 2008, 44: 826-832. PMID: 19543443, PMCID: PMC2699291, DOI: 10.1016/j.jesp.2007.07.013.Peer-Reviewed Original ResearchPhysical activityGreater physical activity participationPhysical activity behaviorPhysical activity participationInactive participantsHealth behaviorsActivity behaviorEffectiveness of messagesPrevention-focused messagesActivity participationMessage exposureRetrospective feelingsActivityParticipants' thoughtsPromotion focus conditionWeeks