An Exploration of Social Desirability Bias in Measurement of Attitudes toward Breastfeeding in Public
Lippitt M, Masterson A, Sierra A, Davis AB, White MA. An Exploration of Social Desirability Bias in Measurement of Attitudes toward Breastfeeding in Public. Journal Of Human Lactation 2014, 30: 358-366. PMID: 24692103, DOI: 10.1177/0890334414529020.Peer-Reviewed Original ResearchSocial desirability biasDesirability biasMeasurement of attitudesDemographic sectorsMeasures of attitudesDimensions of attitudesUnmatched count techniquePublic settingsPublicAttitudesUCT methodSQ conditionsSelf-reported attitudesSocial desirabilityFuture researchRates of endorsementEndorsementHigher endorsementWeb-based surveyQuestionsAnonymitySectorDesirabilityLaw