2024
Identifying E-cigarette Content on TikTok: Using a BERTopic Modeling Approach
Lee J, Ouellette R, Murthy D, Pretzer B, Anand T, Kong G. Identifying E-cigarette Content on TikTok: Using a BERTopic Modeling Approach. Nicotine & Tobacco Research 2024, ntae171. PMID: 39001654, DOI: 10.1093/ntr/ntae171.Peer-Reviewed Original ResearchSocial media researchSocial mediaMedia researchTobacco regulatory policiesE-cigarettesAnalysis of hashtagsTopic clustersE-cigarette marketingNon-English languageAmount of social media dataTobacco productsSocial media dataUse of e-cigarettesE-cigarette promotionsTikTokTikTok postsUnique hashtagsHashtagsE-cigarette contentMedia dataCluster textsAnalytic sampleVaping flavorsVaping identityQualitative approach
2023
E-Cigarette Marketing on Social Media: A Scoping Review
Lee J, Suttiratana S, Sen I, Kong G. E-Cigarette Marketing on Social Media: A Scoping Review. Current Addiction Reports 2023, 10: 29-37. DOI: 10.1007/s40429-022-00463-2.Peer-Reviewed Original Research
2021
Marketing Content on E-Cigarette Brand-Sponsored Facebook Profile Pages
Kong G, Kuguru KE, Bhatti H, Sen I, Morean ME. Marketing Content on E-Cigarette Brand-Sponsored Facebook Profile Pages. Substance Use & Misuse 2021, 56: 442-448. PMID: 33596764, PMCID: PMC9057308, DOI: 10.1080/10826084.2021.1878223.Peer-Reviewed Original ResearchConceptsMarketing strategiesFacebook profile pagePromotional contentE-cigarette marketingNegative engagementProfile pagesSales promotionMarketing contentPromotional strategiesOnline shopsFacebook postsFacebook policiesFeatured productsPositive engagementMarketingUnderage usersUnderage youthSocial mediaEngagementPolicyPost typePromotionUser engagementStrategiesComprehensive tobacco control policies
2017
Gender Differences in U.S. Adolescent E-Cigarette Use
Kong G, Kuguru KE, Krishnan-Sarin S. Gender Differences in U.S. Adolescent E-Cigarette Use. Current Addiction Reports 2017, 4: 422-430. PMID: 29545987, PMCID: PMC5847300, DOI: 10.1007/s40429-017-0176-5.Peer-Reviewed Original Research