Consumer acceptance and preference for brown rice—A mixed‐method qualitative study from Nepal
Gyawali P, Tamrakar D, Shrestha A, Shrestha H, Karmacharya S, Bhattarai S, Bhandari N, Malik V, Mattei J, Spiegelman D, Shrestha A. Consumer acceptance and preference for brown rice—A mixed‐method qualitative study from Nepal. Food Science & Nutrition 2022, 10: 1864-1874. PMID: 35702294, PMCID: PMC9179153, DOI: 10.1002/fsn3.2803.Peer-Reviewed Original ResearchHealth benefitsPrevalence of diabetesRisk of diabetesPercent of participantsBrown rice consumptionMixed-method qualitative studyWhite riceWorksite cafeteriasFamily awarenessLack of awarenessPoor perceptionDiabetesFocus group discussionsParticipantsQualitative studyMajor barrierSide dishesImproved knowledge