Comparing Gain- and Loss-Framed Messages for Smoking Cessation With Sustained-Release Bupropion: A Randomized Controlled Trial
Toll BA, O'Malley SS, Katulak NA, Wu R, Dubin JA, Latimer A, Meandzija B, George TP, Jatlow P, Cooney JL, Salovey P. Comparing Gain- and Loss-Framed Messages for Smoking Cessation With Sustained-Release Bupropion: A Randomized Controlled Trial. Psychology Of Addictive Behaviors 2007, 21: 534-544. PMID: 18072836, PMCID: PMC2527727, DOI: 10.1037/0893-164x.21.4.534.Peer-Reviewed Original ResearchConceptsSustained-release bupropionSmoking cessationGain-framed messagesLoss-framed messagesTreat analysisControlled TrialsPoint prevalenceClinical trialsContinuous abstinencePrevention behaviorsTreatment completersCessationBupropionExperimental groupTrialsLoss-framed conditionHigher proportionGain-framed conditionParticipantsPrevalence