Field experimental evidence shows that self-interest attracts more sunlight
Bollinger B, Gillingham K, Ovaere M. Field experimental evidence shows that self-interest attracts more sunlight. Proceedings Of The National Academy Of Sciences Of The United States Of America 2020, 117: 20503-20510. PMID: 32778577, PMCID: PMC7456121, DOI: 10.1073/pnas.2004428117.Peer-Reviewed Original ResearchConceptsSelf-interest messagingIncome groupsSelf-interestNatural field experimentField experimental evidenceSolar adoptionModerate-income communitiesHigh-income communitiesProsocial messagesIncomePolicy makersProsocial behaviorProsocial interventionsContagionPolicyAdoptionMakersField experimentMunicipalitiesLikelihood
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