Remediated marketing: leveraging computer vision and rule-based classification models to detect e-cigarette warning labels across social media
Sharp K, Babaeianjelodar M, Murthy D, Ouellette R, Lee J, de la Noval A, Kamdar N, Kong G. Remediated marketing: leveraging computer vision and rule-based classification models to detect e-cigarette warning labels across social media. Information Communication & Society 2025, ahead-of-print: 1-20. DOI: 10.1080/1369118x.2025.2500485.Peer-Reviewed Original ResearchVideo framesLeverage computer visionRule-based classifierComputer vision technologyRule-based classificationSocial mediaComputer visionVision technologyDetect postsWarning messagesWarning labelsInformation consumersClassifierE-cigarettesVideoYouTubeYouTube videosDigital sphereHarms of tobacco useExposure to tobacco promotionBig TobaccoDigital landscapeE-cigarette manufacturersTikTokBig
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