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Back to Peter Salovey, PhD

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Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing
Rothman A, Salovey P. Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing. Psychological Bulletin 1997, 121: 3-19. PMID: 9000890, DOI: 10.1037/0033-2909.121.1.3.
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