Girl Champ in eSwatini: A Strategic Marketing Campaign to Promote Demand for Sexual and Reproductive Health Services Among Young Women
Brault MA, Christie S, Manchia A, Mabuza K, Dlamini M, Linnander EL. Girl Champ in eSwatini: A Strategic Marketing Campaign to Promote Demand for Sexual and Reproductive Health Services Among Young Women. AIDS And Behavior 2021, 26: 853-863. PMID: 34463895, PMCID: PMC8840893, DOI: 10.1007/s10461-021-03446-y.Peer-Reviewed Original ResearchMeSH KeywordsAdolescentEswatiniFemaleHIV InfectionsHumansMarketingReproductive HealthReproductive Health ServicesSexual BehaviorConceptsHIV servicesYoung womenHealth service utilizationDemand creation interventionsReproductive health servicesMixed-methods evaluationService utilizationHealth servicesLongitudinal improvementAdolescent girlsReproductive servicesAGYWBehavior changeWomenLimited awarenessParticipant feedbackParticipant feedback surveysManzini regionMethods evaluationQualitative interviewsYouth behavior changeClinicFindingsEswatiniFeedback survey