Friends as Informal Educators: The Role of Peer Relationships in Promotion of Sexual Health Services among College Students
Muraleetharan V, Brault MA. Friends as Informal Educators: The Role of Peer Relationships in Promotion of Sexual Health Services among College Students. Community Health Equity Research & Policy 2021, 44: 29-41. PMID: 34284679, PMCID: PMC10730011, DOI: 10.1177/0272684x211034661.Peer-Reviewed Original ResearchConceptsSexual health resourcesSexual health promotionSemi-structured interviewsPeer relationshipsPolicy interviewsSocial capitalEthnographic studyOfficial resourcesInformal educatorsSexual health servicesIndividualistic modelNew formsUniversity personnelHealth promotionHealth resourcesPublic health promotionStudent actorsInterviewsHealth information sharingHealth servicesInformation sharingEducator trainingPromotionFriendsActorsProject Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women
Brault MA, Christie S, Aquino S, Rendin A, Manchia A, Curry LA, Linnander EL. Project Last Mile and the development of the Girl Champ brand in eSwatini: engaging the private sector to promote uptake of health services among adolescent girls and young women. SAHARA-J Journal Of Social Aspects Of HIV/AIDS 2021, 18: 52-63. PMID: 33685358, PMCID: PMC7946024, DOI: 10.1080/17290376.2021.1894224.Peer-Reviewed Original ResearchMeSH KeywordsAdolescentAdultEswatiniFemaleHealth ServicesHIV InfectionsHumansMalePrivate SectorSexual BehaviorYoung AdultConceptsStrategic marketing approachMarketing approachStrategic marketing processCoca-Cola systemMarket research findingsLast mileQualitative market researchStrategic marketingMarketing processMultinational corporationsMarket researchEmpirical evidencePrivate sectorDemand creationSRH servicesCommunication strategiesEswatini MinistryDepth interviewsResearch findingsBrandsLow demandYoung womenLocal ownershipMale counterpartsAdolescent girls