Manufacturers of oral nicotine products – pouches, tablets, or lozenges – are using splashy ad campaigns to appeal to retailers, particularly focusing on profitability, convenience of use, and availability of non-tobacco flavors, according to a study published in November 2024 by a multi-institution team that included two Yale researchers. Nicotine pouches are relatively new products in the U.S. tobacco market but have been gaining rapid popularity.
Akshika Sharma, PhD
Postdoctoral AssociateAbout
Research
Overview
Public Health Interests
Behavioral Health; Clinical Trials; Economics of Health Behaviors; Epidemiology Methods; Statistical Computing; Substance Use, Addiction