MoMba Live Long™

Helping mothers quit smoking in New Haven

While many women are able to quit smoking during pregnancy, many start smoking again after delivery. One of the most effective methods to assist women in remaining abstinent in the postpartum period is contingency management (CM). CM is the provision of financial or other incentives to people for remaining abstinent. MoMba Live Long™ is a smartphone application that will use both CM and social media to help “MoMba™ Moms” support each other as they work to quit smoking for good!


There are six main features of the MoMba Live Long™ application that can be accessed by clicking on various icons . . .

SOCIAL: MoMba Live Long™ moms can chat and view the profiles of other mom’s using the app!
INFO: MoMba Live Long™ posts what other moms have been up to, future events, and interesting facts about motherhood.
CHALLENGES: MoMba Live Long™ moms complete challenges that are related to pregnancy, motherhood, or local resources to increase social interactions and collect tokens!
LIVE LONG: MoMba Live Long™ moms can get support from other mothers and read motivational quotes to help refrain from smoking.
BANK: MoMba Live Long™ allows you to collect tokens from completing various challenges that then can be redeemed for Walmart gift cards, donated to another MoMba™ mom, or gifted to the National Diaper Bank Network.
ME: MoMba Live Long™ allows you to create a personal profile!

Team Members

Megan V. Smith, is an Assistant Professor of Psychiatry, Public Health and in the Child Study Center at the Yale School of Medicine. Dr. Smith has over twelve years of experience working on community-based interventions to increase social capital, social networks, and health among families. Read more about Megan V. Smith

Linda Mayes, is the Arnold Gesell Professor of Child Psychiatry, Pediatrics, and Psychology in the Yale Child Study Center at the Yale School of Medicine. Dr. Mayes is an expert with over 30 years of experience working on maternal-infant health. Read more about Linda Mayes

Frederick Shic, is an Assistant Professor at the Yale Child Study Center and Director, Technology and Innovation Laboratory (TIL); Co-Director, Yale Early Social Cognition Laboratory (YESCog). He is a computer scientist who applies technology to advance the understanding of developmental issues and health promotion. Read more about Frederick Shic

Kimberly A. Yonkers, is a Professor of Psychiatry, of Epidemiology (Chronic Diseases) and of Obstetrics, Gynecology, and Reproductive Sciences; and Director, Center for Wellbeing of Women and Mothers at Yale School of Medicine. She has conducted several large scale cohort and treatment studies of women with mood and addictive disorders, in primary care, reproductive health settings. Read more about Kimberly A. Yonkers

Ruth Arnold, is the project manager of Momba Live Long and has been conducting research in New Haven for the past 15 years. She is a sociologist, having completed degrees at the University of Connecticut, the University of Oklahoma and Millsaps College.

Laura Callinan, is a statistician in Psychiatry at the Yale School of Medicine. She received her Master of Public Health from Emory University and an undergraduate degree in math from Elon University.

Cerella Craig, is a Community Mental Health Ambassador with the MOMS Partnership and a graduate from the University of Connecticut. Cerella holds a BS in Health and Social Inequalities, sparking her continued interest in the topic of health disparities. As a Community Health Ambassador, she has the dual role of assessing the needs of mothers in New Haven, and linking them to the resources that can help meet those needs, thus creating a pipeline to improving mental health.

Ana Luisa B.T. Dau, is a postgraduate research associate at the Yale Child Study Center. Ana has a Masters in Developmental Neuroscience and Psychopathology and has practiced as a clinical psychologist in Brazil before coming to the United States. She is interested in early childhood development, as well as in the impact of maternal mental health on attachment and infant development.

Michael Perlmutteri, is a Technical Assistant at the Yale Child Study Center where he specializes in multimedia design, creation, capture, and editing. His core responsibility is to support the technical infrastructure of the Technology and Innovation Laboratory and the Yale Early Social Cognition Laboratory. Mike is also the technical liaison for and interface designer of MoMba Live Long.

Emily Samuel, is a postgraduate research associate. Emily has a Masters in Integrative Child Psychotherapy from IATE in London and has been practicing clinically for the past 4 and a half years. She is particularly interested in the impact of maternal mental health on infant development.

Kimberly Streater, is a Community Mental Health Ambassador with the MOMS Partnership. She is an active mom who is very involved with her community. Kim considers herself a helper of many causes, and advocates for other’s voices to be heard on issues that impact her neighbors and their community.

Stephanie Valencia, is a Research Fellow in Translational Technologies in Development at the Technology and Innovation Laboratory (TIL) at Yale. She completed her BS in Biomedical Engineering at the School of Engineering of Antioquia in Colombia. She is working with the sensor development for Momba Livelong and scripting of the system. Stephanie aspires to create technological applications that can create positive experiences and increase wellbeing in the community.

Partners and Funding

MoMba Live Long™ was made possible by the support and invested involvement shown by multiple organizations. We greatly appreciate your contributions toward using a social networking app to help women stop smoking.

National Institutes of Health
National Cancer Institute

More Information

Interested in becoming a MoMba Live Long™ Mom? We are looking for pregnant moms in New Haven who want to quit smoking to join our study. Please contact us today!

Contact Us!

203-764-7630, 475-238-4966 or 203-764-8125

MoMba Live Long

The MoMba Live Long™ social media app provides incentives to help women quit smoking using a Carbon Monoxide sensor that can be used from home. MoMba Live Long™ also suggests “challenges” for moms to interact with their babies and connect with other mothers.