MoMba® Live Long

Helping Mothers Quit Smoking in New Haven

While many women are able to quit smoking during pregnancy, many start smoking again after delivery. One of the most effective methods to assist women in remaining abstinent in the postpartum period is contingency management (CM). CM is the provision of financial or other incentives to people for remaining abstinent. MoMba® Live Long is a smartphone application that uses both CM and social media to help “MoMba Moms” support each other as they work to quit smoking for good!


There are six main features of MoMba Live Long that can be accessed by clicking on various icons . . .

SOCIAL: MoMba Live Long moms can chat and view the profiles of other mom’s using the app!
INFO: MoMba Live Long posts what other moms have been up to, future events, and interesting facts about motherhood.
CHALLENGES: MoMba Live Long moms complete challenges that are related to pregnancy, motherhood, or local resources to increase social interactions and collect tokens!
LIVE LONG: MoMba Live Long moms can get support from other mothers and read motivational quotes to help refrain from smoking.
BANK: MoMba Live Long allows you to collect tokens from completing various challenges that then can be redeemed for Walmart gift cards, donated to another MoMba mom, or gifted to the National Diaper Bank Network.
ME: MoMba Live Long allows you to create a personal profile!