Musculoskeletal Magazine Advertising Focuses on White Individuals and Overlooks Minority Consumers
Tung W, Rankin K, Oris R, Wijesekera A, Wiznia D. Musculoskeletal Magazine Advertising Focuses on White Individuals and Overlooks Minority Consumers. Journal Of Market Access & Health Policy 2025, 13: 4. PMID: 39990185, PMCID: PMC11843984, DOI: 10.3390/jmahp13010004.Peer-Reviewed Original ResearchHealth-related advertisingImprove patient perceptionsUS population demographicsDirect-to-consumer advertisingAdvertising categoriesCross-sectional analysisBlack modelHealth disparitiesHealth existChi-square testInfluence consumer behaviorWhite individualsWhite modelFisher's exact testDemographic disparitiesDisparitiesPain reliefBuying patternsConsumer behaviorMinority consumersPopulation demographicsExact testRacial distributionAdjacent industriesMSK
This site is protected by hCaptcha and its Privacy Policy and Terms of Service apply