Laura Scher, ’80 BA, is co-founder, chairperson and former chief executive officer of Credo Mobile/Working Assets, a wireless, long distance and credit card company dedicated to building a world that is more just, humane and environmentally sustainable.
Laura co-founded Working Assets in 1985 on the belief that building a business and building a better world are not mutually exclusive. Working Assets supports positive social change by donating a percentage of its revenue (from top-line sales, not bottom-line profits) to progressive nonprofit groups working for peace, human rights, equality, education, and the environment. The company also makes activism easy. Through Credo Action, members have generated millions of letters and phone calls on issues impacting the world including the environment, human rights, civil rights and international peace and freedom.
Under Laura’s leadership, the company has donated over $75 million to progressive nonprofit groups such as Doctors without Borders, Mercy Corps, Planned Parenthood, Human Rights Watch and Rainforest Action Network. As CEO, Laura helped Working Assets grow to more than $100 million in annual revenue. Additionally, Working Assets has appeared on Inc. Magazine’s list of fastest growing, privately held companies for five years in a row and is one of the largest private companies in San Francisco.
Working Assets and Laura have been featured in national media, including People Magazine, Rosie O’Donnell Show, Fortune Small Business, New York Times, USA Today and NBC’s Today show. The San Francisco League of Women Voters honored Laura as one of four women who could be President of the United States. In 2009 she was named one of the most inspiring women of the year by Self Magazine.
Laura is a guest lecturer at Stanford University where she teaches social entrepreneurship to undergraduates. Laura serves on the board of Salesforce.com’s Foundation and eScrip. She has contributed to The Business of Changing the World edited by Marc Benioff and to a children’s book titled 33 More Things Every Girl Should Know. She has written articles for several publications on corporate social responsibility.
Laura received a Bachelor of Arts degree in economics from Yale in 1980. She studied international economics at the Institute for International Studies in Geneva. Laura earned an MBA from Harvard Business School and was named a Baker Scholar.