Social Media Guidelines
To this end, please consider the Yale School of Medicine Office of Communications a resource for social media page creation, publishing, or other actions. Please see these additional resources:
- Yale Copyright Policy
- Standards of Business Conduct (e.g., "Respect for Others")
- Anything related to patient care is subject to HIPAA
(i.e., respect patients' privacy and make sure they understand what it might mean to "friend" the OCD Clinic, for example).
- Yale School of Medicine and Yale University branding
- For specific social media assistance, reach out to Adrian Bonenberger, YSM director of social media.
You Have Responsibility
- Sufficient resources:
Make sure you have the time, content creation ability, and staff necessary to monitor, publish, and engage with users. If you do not have the ability to keep the page live, please reach out to the director of social media or your department communicator for assistance in finding alternative solutions.
Ensure you have more than one person in your office that has the ability to access the page. If the primary social media staff member leaves or is unavailable, the secondary staff member will become responsible for the page(s). Members of the Yale Medicine Office of Communications may stand in if needed.
- Goals and planning:
Before launching a page, review the overall digital goals and plan accordingly. Social media pages will only be as helpful as the goals, tactic, and metrics they are executed against.
Stay Active and Monitor Frequently
Once you start a page, it is important to continually publish content. Make sure that when you are done with the account, there is a clear statement online of the end, or that the account is deleted. Don’t just allow the account to fall into inactivity.
Additionally, monitor the pages daily. If you find any content published by a user that includes threats, hate speech, regards our staff/faculty negatively, or otherwise might be cause for concern, please report this to the Yale Medicine Office of Communications immediately for assistance.