Guidelines & Best Practices
Names and Acronyms
Yale School of Medicine is the official name of the school within Yale University.
Official names and acronyms:
- Yale School of Medicine – YSM
- Yale Medicine - YM
- Yale New Haven Hospital – YNHH
- Yale New Haven Health– YNHHS
Business cards, letterhead, logo, the YSM Shield, PowerPoint templates and other branded materials for YSM are available for download and many options can be printed via Yale Printing & Publishing Service.
Yale Medicine’s branding guidelines are also available. This website is managed by the YSM Office of Communications.
The official Yale University typeface is available for download and usage from https://yaleidentity.yale.edu/typefaces.
Yale Medicine, the clinical practice of Yale School of Medicine, has separate branding guidelines available here: https://medicine.yale.edu/ymadmin/support/branding/. This website is managed by the YSM Office of Communications.
All materials representing Yale Medicine and the clinical work of Yale School of Medicine must adhere to Yale HIPAA guidelines. Protection of Personal Health Information is required for all photography and writing for printed and digital materials.
Websites and Promotion
Official YSM and YM entities should collaborate with the YSM Office of Communications regarding templated websites and various other marketing and promotion needs.
If you are hosting a significant event (lecture, grand rounds, seminar), ensure that it’s posted in the YSM calendar tool and submitted to appear in the News Digest, a weekly email that goes to over 12,000 subscribers.
- All photography for printing or web purposes should be professionally shot with attribution documented, or entirely coordinated by the YSM Office of Communications
- NO IMAGES OF ANIMAL RESEARCH OR IMPLICATION OF ANIMAL RESEARCH should be printed or posted
When using social media, keep in mind that you are representing the Yale School of Medicine to the general public. Be mindful of tone and abide by copyright and marketing policies.
Ensure that any materials being made available online are compliant with the Yale University Accessibility Policy.