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Crisis Management Guidelines

What constitutes a crisis?

Institutionally, a crisis arises when:

  • Public safety is compromised
  • There has been unexpected injury or loss of life
  • There is a disruptive incident that adversely affects the school’s operations, reputation, or finances

Individually, crises may occur when a faculty member, staff member, or student is targeted by a negative media or social media campaign or is harassed publicly or privately by an individual or group external to Yale. This may or may not result in threats via email, phone, social media posts, or in person. Examples could include threatening emails or phone calls from a patient, negative and/or false posts on social media, or media coverage that is misleading or inaccurate that leads to harassment.

What should individuals do in the event of a crisis?

If immediate safety is at risk, contact the Yale Police Department.

In addition, contact the YSM Office of Communications and the Office of Public Affairs and Communications (OPAC) and cc: your department chair and departmental communications officer (if applicable.)

What shouldn’t individuals do?

  • Do not respond to media requests. Forward them to OPAC for guidance.
  • Do not delete or respond to texts, emails, phone messages, or social media posts.
  • Do not conduct email discussions involving large groups. The YSM Office of Communications can assist in establishing the proper communications venues to address the issue.