WEBVTT

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Appreciate everybody joining for this

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OAPD workshop.

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It's great to have communications

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coming. It's stuff that we

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rely upon all the time.

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We know some of what

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they do and not enough.

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So it's great to have

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them filling us in.

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Lena,

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Smith Parker is gonna

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lead us off, I think,

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with a group of that

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are here, and I'll leave

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it to you, Lena. It's

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okay to get it started

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and, be introducing the rest.

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Absolutely.

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So I am obviously from

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the office of communications, which

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is a central office, which

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means we are paid for

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by all of you.

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And so you should therefore

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take advantage of us because

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we are your central resource.

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And I'm gonna have Colleen

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introduce I'm just gonna call

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on each of you. Colleen,

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you're gonna introduce yourself next.

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I'm Colleen Moriarty. I am

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director of media relations and

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audience development. That means I'm

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looking out for not only

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media, but also social media,

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reputation,

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related,

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items, crisis.

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Jen Torrance?

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I am Jen Torrance. I

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am the senior director of

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brand and content strategy for

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the School of Medicine.

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I started in July, so

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I'm still learning a lot.

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My team,

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is comprised of all of

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the editorial content developers for,

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the YSM and YM websites.

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We do Yale Medicine magazine,

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And I also have, Jen

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Stockwell, who is our brand

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manager, reporting to me. So

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brand and content development for

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both YSM and YM.

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And Mark?

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Hi. I'm Mark Albus. I

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am the product director

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for the school medicine communications

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office.

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And, basically, that means if

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something on the school of

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medicine or Yale Medicine website

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is not working the way

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you think it should be

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working, please reach out to

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me because I can

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maybe get something done to

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make it work a little

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better.

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Yes. Mark is amazing and

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fixes things. Actually, everybody, this

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is this is the cherry

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picked group from communications for

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you. So and, we have

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a couple of your communications

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officers on here too. But,

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I'm going to share my

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screen.

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And

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oh, no. Don't do that.

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What's it doing? It's giving

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the whole thing. I don't

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wanna do the whole thing.

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I wanna show it like

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like

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that. That's what I want

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because every single thing I'm

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gonna do is gonna open

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a web page. So you

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should see office of communications.

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That's what you see. Right?

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Yes.

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Okay.

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So the office of communications,

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like I said, it's central.

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We are the intentional voice

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of the school supported by

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a unified communications team that

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speaks to internal and external

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audiences and represents the school

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in a consistent, cohesive, and

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compelling manner. Everything I'm gonna

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show you today is on

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this site in some form

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or another, organized well or

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not very well.

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Depends. But I fight a

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lot to keep everything open

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to Google. So if you

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have questions, you should be

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able to type them into

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Google and get pretty good

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answers as long as you,

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you know, have Yale School

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of Medicine in your I'll

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show it to you in

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a minute. I'll show it

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I'll show you it working.

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So all of our communication

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stuff is out there. And

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the way I created my

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part of this presentation today

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is,

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in a way, it's the

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top ten questions I get

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from faculty. So, hopefully, this

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is actually feels relevant and

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if to you. And if

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you

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wanna interrupt me and ask

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a specific question about what

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I'm talking about, please feel

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free because that is how

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I find

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that I can be of

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most help to people is

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by answering their individual questions.

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So new faculty orientation, we

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had headshots.

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Maybe you missed yours.

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Here's how you get a

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new headshot. We offer them

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a couple times a month.

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I know for sure November

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twentieth is booked,

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but December third has a

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few slots left,

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and they post

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you know, every month, they

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post a couple of slots.

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So or, you know, a

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couple of days where they

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do headshots, and it's just

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it's right in the main

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hall, second floor of SHM.

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If you don't have a

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headshot, you should get

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one because

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your web profile looks better

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with your headshot.

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Speaking of web profiles, how

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do I update my online

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profile?

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So if you haven't heard

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of Beatrix or used Beatrix,

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it's because you're choosing not

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to pay attention while you

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actually used Beatrix.

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Because Beatrix is our, school

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wide content management system that

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maintains profiles

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and all sorts of things,

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news, events,

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and all of the content

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for all of our websites.

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Beatrix is named after Beatrix

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Hamburg. And if you don't

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know who that is, I

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recommend googling it because

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she was phenomenal.

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So,

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if you can't remember Beatrix,

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then you just go to

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Google,

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and you type in your

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name.

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This is my name, not

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yours. We had somebody type

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in net ID one time.

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And the way it works

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is if you type in

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Yale with your name into

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Google, you should come up

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at the top of the

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search results because we have

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the greatest authority

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as the

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content creator of Yale School

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of Medicine content and your

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profile. If your profile isn't

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coming up at the top,

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you need to tell me

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because we need to fix

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it. You need to come

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up at the top. So

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if you Google yourself and

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the word Yale, you should

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be at the top.

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Then you get your profile,

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which we can help you

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make more gorgeous.

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All of these things

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are changeable by you. Jen

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Torrance is gonna get into

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this,

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in detail with you. But

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if you, like I said,

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if you can't remember the

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word Beatrix,

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right at the bottom of

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your profile after you Google

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yourself is edit profile, and

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that will take you there.

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So I put a little

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reminder on there. You can

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have a cool quote from

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00:06:03.235 --> 00:06:04.435
The Lorax if you need

NOTE Confidence: 0.9766246

00:06:04.435 --> 00:06:05.795
to. I mean, that's my

NOTE Confidence: 0.9766246

00:06:05.795 --> 00:06:07.289
quote, but, you know, he's

NOTE Confidence: 0.9766246

00:06:07.289 --> 00:06:07.949
got others.

NOTE Confidence: 0.99924755

00:06:09.050 --> 00:06:10.169
Where do I get business

NOTE Confidence: 0.99924755

00:06:10.169 --> 00:06:10.669
cards?

NOTE Confidence: 0.99932766

00:06:11.930 --> 00:06:13.129
Business cards go in and

NOTE Confidence: 0.99932766

00:06:13.129 --> 00:06:14.409
out of fashion. It's the

NOTE Confidence: 0.99932766

00:06:14.409 --> 00:06:15.310
strangest thing.

NOTE Confidence: 0.9687283

00:06:16.009 --> 00:06:17.129
Sometimes it's like, you have

NOTE Confidence: 0.9687283

00:06:17.129 --> 00:06:18.009
a business card. You're a

NOTE Confidence: 0.9687283

00:06:18.009 --> 00:06:19.370
complete Luddite. And then it's

NOTE Confidence: 0.9687283

00:06:19.370 --> 00:06:20.169
like, wait. You have a

NOTE Confidence: 0.9687283

00:06:20.169 --> 00:06:21.370
business card? That is so

NOTE Confidence: 0.9687283

00:06:21.370 --> 00:06:21.705
cool.

NOTE Confidence: 0.9974397

00:06:22.664 --> 00:06:23.865
So if you if they're

NOTE Confidence: 0.9974397

00:06:23.865 --> 00:06:25.544
in fashion today, you order

NOTE Confidence: 0.9974397

00:06:25.544 --> 00:06:26.604
them through YPPS.

NOTE Confidence: 0.9879907

00:06:28.345 --> 00:06:30.104
YPPS is the Yale printing

NOTE Confidence: 0.9879907

00:06:30.104 --> 00:06:32.444
and publishing service. It's really

NOTE Confidence: 0.9879907

00:06:32.504 --> 00:06:33.784
convoluted. I don't know why

NOTE Confidence: 0.9879907

00:06:33.784 --> 00:06:35.224
it's so convoluted. Everything they

NOTE Confidence: 0.9879907

00:06:35.224 --> 00:06:36.044
do is convoluted,

NOTE Confidence: 0.9995803

00:06:36.425 --> 00:06:36.925
but

NOTE Confidence: 0.9907562

00:06:37.390 --> 00:06:38.430
you can literally go in

NOTE Confidence: 0.9907562

00:06:38.430 --> 00:06:39.970
here and order business cards.

NOTE Confidence: 0.99445814

00:06:40.670 --> 00:06:41.950
And then you too can

NOTE Confidence: 0.99445814

00:06:41.950 --> 00:06:43.470
be cool and have cool

NOTE Confidence: 0.99445814

00:06:43.470 --> 00:06:44.610
Yale business cards,

NOTE Confidence: 0.99979967

00:06:45.150 --> 00:06:45.650
which

NOTE Confidence: 0.99363446

00:06:46.029 --> 00:06:47.390
I think I mean, I

NOTE Confidence: 0.99363446

00:06:47.390 --> 00:06:48.430
like. I've been here twenty

NOTE Confidence: 0.99363446

00:06:48.430 --> 00:06:49.550
three years, so I'm kind

NOTE Confidence: 0.99363446

00:06:49.550 --> 00:06:50.910
of a I'm a Yale

NOTE Confidence: 0.99363446

00:06:50.910 --> 00:06:51.410
fan,

NOTE Confidence: 0.99987006

00:06:52.225 --> 00:06:53.285
and I'm okay with

NOTE Confidence: 0.99031013

00:06:53.985 --> 00:06:55.025
that. How do I advertise

NOTE Confidence: 0.99031013

00:06:55.025 --> 00:06:56.145
my clinic? Are you seeing

NOTE Confidence: 0.99031013

00:06:56.145 --> 00:06:56.645
patients?

NOTE Confidence: 0.9795706

00:06:57.745 --> 00:06:59.425
And you don't have the

NOTE Confidence: 0.9795706

00:06:59.425 --> 00:07:01.365
next three months filled with

NOTE Confidence: 0.9795706

00:07:01.425 --> 00:07:01.925
patients,

NOTE Confidence: 0.96874213

00:07:02.945 --> 00:07:04.565
eighty people a day every

NOTE Confidence: 0.96874213

00:07:04.785 --> 00:07:06.560
five minutes or however

NOTE Confidence: 0.97394735

00:07:06.860 --> 00:07:08.220
horrible it is. I'm so

NOTE Confidence: 0.97394735

00:07:08.220 --> 00:07:08.720
sorry,

NOTE Confidence: 0.9958947

00:07:09.020 --> 00:07:10.140
but we count on you

NOTE Confidence: 0.9958947

00:07:10.140 --> 00:07:11.040
to be awesome.

NOTE Confidence: 0.80728984

00:07:12.380 --> 00:07:12.620
And,

NOTE Confidence: 0.9758238

00:07:13.340 --> 00:07:14.620
we will help you market

NOTE Confidence: 0.9758238

00:07:14.620 --> 00:07:15.120
your

NOTE Confidence: 0.86414623

00:07:15.420 --> 00:07:15.920
clinic,

NOTE Confidence: 0.97880244

00:07:16.300 --> 00:07:17.340
and we have, you know,

NOTE Confidence: 0.97880244

00:07:17.340 --> 00:07:18.220
all kinds of things like

NOTE Confidence: 0.97880244

00:07:18.220 --> 00:07:19.500
the social media accounts, which

NOTE Confidence: 0.97880244

00:07:19.500 --> 00:07:21.020
Colleen's gonna talk more about.

NOTE Confidence: 0.97880244

00:07:21.020 --> 00:07:22.265
But, you know, it's LinkedIn

NOTE Confidence: 0.85884964

00:07:22.885 --> 00:07:23.465
and Instagram,

NOTE Confidence: 0.81895274

00:07:23.845 --> 00:07:24.345
Insta,

NOTE Confidence: 0.978165

00:07:25.125 --> 00:07:26.025
and all that.

NOTE Confidence: 0.89284724

00:07:26.805 --> 00:07:28.265
Tracy Hamill is your marketing

NOTE Confidence: 0.89284724

00:07:28.325 --> 00:07:29.465
contact, brochures,

NOTE Confidence: 0.9998672

00:07:30.325 --> 00:07:30.825
events,

NOTE Confidence: 0.99887395

00:07:32.005 --> 00:07:32.505
photography,

NOTE Confidence: 0.9898473

00:07:33.285 --> 00:07:33.785
videos.

NOTE Confidence: 0.9932778

00:07:34.420 --> 00:07:35.460
We'll do it all. We'll

NOTE Confidence: 0.9932778

00:07:35.460 --> 00:07:36.740
get you we'll get you

NOTE Confidence: 0.9932778

00:07:36.740 --> 00:07:37.940
more patients, and we'll be

NOTE Confidence: 0.9932778

00:07:37.940 --> 00:07:39.320
really happy and excited

NOTE Confidence: 0.9970492

00:07:39.780 --> 00:07:41.300
to do it. Uh-oh. There's

NOTE Confidence: 0.9970492

00:07:41.300 --> 00:07:42.440
comments in the chat.

NOTE Confidence: 0.97833496

00:07:43.780 --> 00:07:45.460
Could someone read comments for

NOTE Confidence: 0.97833496

00:07:45.460 --> 00:07:46.580
me, Mark or Jen? Okay,

NOTE Confidence: 0.97833496

00:07:46.580 --> 00:07:47.700
Jen. Yeah. Happy to do

NOTE Confidence: 0.97833496

00:07:47.700 --> 00:07:48.200
that.

NOTE Confidence: 0.9487442

00:07:49.535 --> 00:07:51.055
Oh, Victoria mentioned to record

NOTE Confidence: 0.9487442

00:07:51.055 --> 00:07:52.655
your attendance and re receive

NOTE Confidence: 0.9487442

00:07:52.655 --> 00:07:54.115
credit for today's session.

NOTE Confidence: 0.978933

00:07:54.495 --> 00:07:55.455
And then if you I'll

NOTE Confidence: 0.978933

00:07:55.455 --> 00:07:56.655
open the chat, there's a

NOTE Confidence: 0.978933

00:07:56.655 --> 00:07:57.155
text

NOTE Confidence: 0.98990995

00:07:57.615 --> 00:07:58.895
phone number there with a

NOTE Confidence: 0.98990995

00:07:58.895 --> 00:07:59.395
code.

NOTE Confidence: 0.98193765

00:08:00.015 --> 00:08:01.215
So just remember to do

NOTE Confidence: 0.98193765

00:08:01.215 --> 00:08:02.415
that to get your CME

NOTE Confidence: 0.98193765

00:08:02.415 --> 00:08:02.915
credit.

NOTE Confidence: 0.99978757

00:08:04.100 --> 00:08:05.720
Thank you. Awesome reminder.

NOTE Confidence: 0.98959666

00:08:07.780 --> 00:08:08.660
So how do I get

NOTE Confidence: 0.98959666

00:08:08.660 --> 00:08:09.720
or edit a website?

NOTE Confidence: 0.9943754

00:08:10.980 --> 00:08:12.180
So if you are more

NOTE Confidence: 0.9943754

00:08:12.180 --> 00:08:13.940
research focused than clinical, we

NOTE Confidence: 0.9943754

00:08:13.940 --> 00:08:14.820
can build you a lab

NOTE Confidence: 0.9943754

00:08:14.820 --> 00:08:15.320
website.

NOTE Confidence: 0.97393537

00:08:16.065 --> 00:08:17.665
Yes. They look like Yale

NOTE Confidence: 0.97393537

00:08:17.665 --> 00:08:19.025
School of Medicine websites. They

NOTE Confidence: 0.97393537

00:08:19.025 --> 00:08:20.865
don't look really cool like

NOTE Confidence: 0.97393537

00:08:20.865 --> 00:08:21.365
Woosai.

NOTE Confidence: 0.99935925

00:08:21.745 --> 00:08:22.405
I'm sorry.

NOTE Confidence: 0.94032

00:08:22.705 --> 00:08:23.845
This is our template.

NOTE Confidence: 0.9948123

00:08:24.145 --> 00:08:25.425
But it also gives us

NOTE Confidence: 0.9948123

00:08:25.425 --> 00:08:26.945
great authority, and it gives

NOTE Confidence: 0.9948123

00:08:26.945 --> 00:08:28.245
you great authenticity

NOTE Confidence: 0.9709798

00:08:28.705 --> 00:08:29.665
as a Yale School of

NOTE Confidence: 0.9709798

00:08:29.665 --> 00:08:30.645
Medicine lab

NOTE Confidence: 0.97854334

00:08:30.960 --> 00:08:32.240
website, looking like a Yale

NOTE Confidence: 0.97854334

00:08:32.240 --> 00:08:33.440
School of Medicine lab website.

NOTE Confidence: 0.97854334

00:08:33.440 --> 00:08:34.480
So there's two sides to

NOTE Confidence: 0.97854334

00:08:34.480 --> 00:08:35.840
that coin. If you ever

NOTE Confidence: 0.97854334

00:08:35.840 --> 00:08:36.320
find a

NOTE Confidence: 0.9859669

00:08:37.679 --> 00:08:38.880
any website that has an

NOTE Confidence: 0.9859669

00:08:38.880 --> 00:08:39.760
error on it, you can

NOTE Confidence: 0.9859669

00:08:39.760 --> 00:08:40.720
email our team at y

NOTE Confidence: 0.9859669

00:08:40.720 --> 00:08:41.600
s m dot editor at

NOTE Confidence: 0.9859669

00:08:41.600 --> 00:08:42.820
yale dot e d u.

NOTE Confidence: 0.9991463

00:08:43.280 --> 00:08:44.160
A bunch of us look

NOTE Confidence: 0.9991463

00:08:44.160 --> 00:08:44.740
at that

NOTE Confidence: 0.98197824

00:08:45.200 --> 00:08:46.020
all the time.

NOTE Confidence: 0.98725086

00:08:46.605 --> 00:08:47.885
And if you email something

NOTE Confidence: 0.98725086

00:08:47.885 --> 00:08:49.165
to that, you should just

NOTE Confidence: 0.98725086

00:08:49.165 --> 00:08:50.125
know we're gonna have a

NOTE Confidence: 0.98725086

00:08:50.125 --> 00:08:51.324
big session about it. We're

NOTE Confidence: 0.98725086

00:08:51.324 --> 00:08:52.285
all gonna talk about what

NOTE Confidence: 0.98725086

00:08:52.285 --> 00:08:53.324
you sent to us, and

NOTE Confidence: 0.98725086

00:08:53.324 --> 00:08:55.024
we're gonna fix it. So

NOTE Confidence: 0.96084034

00:08:56.204 --> 00:08:57.565
please feel free to email

NOTE Confidence: 0.96084034

00:08:57.565 --> 00:08:58.605
that. We have it posted

NOTE Confidence: 0.96084034

00:08:58.605 --> 00:09:00.464
everywhere on our communication sites.

NOTE Confidence: 0.9506171

00:09:01.850 --> 00:09:03.050
But this is the piece

NOTE Confidence: 0.9506171

00:09:03.050 --> 00:09:04.750
about lab and faculty websites,

NOTE Confidence: 0.9506171

00:09:04.970 --> 00:09:07.050
some FAQs and things, and

NOTE Confidence: 0.9506171

00:09:07.050 --> 00:09:08.010
YM go over to the

NOTE Confidence: 0.9506171

00:09:08.010 --> 00:09:08.990
YM section.

NOTE Confidence: 0.99128664

00:09:10.090 --> 00:09:11.050
Again, this is all in

NOTE Confidence: 0.99128664

00:09:11.050 --> 00:09:11.710
that communications

NOTE Confidence: 0.9674108

00:09:12.410 --> 00:09:13.690
URL I plopped in there

NOTE Confidence: 0.9674108

00:09:13.690 --> 00:09:14.190
originally,

NOTE Confidence: 0.9953092

00:09:14.675 --> 00:09:15.954
but we would be really

NOTE Confidence: 0.9953092

00:09:15.954 --> 00:09:17.235
happy and really excited to

NOTE Confidence: 0.9953092

00:09:17.235 --> 00:09:18.035
work with you to build

NOTE Confidence: 0.9953092

00:09:18.035 --> 00:09:19.014
your lab website.

NOTE Confidence: 0.9984017

00:09:20.355 --> 00:09:20.855
So

NOTE Confidence: 0.9994645

00:09:21.394 --> 00:09:22.295
let us know.

NOTE Confidence: 0.9972893

00:09:24.434 --> 00:09:25.975
Nobody's ever asked me this,

NOTE Confidence: 0.9972893

00:09:26.274 --> 00:09:27.634
but I'm gonna give you

NOTE Confidence: 0.9972893

00:09:27.634 --> 00:09:28.535
the answer anyway.

NOTE Confidence: 0.88446534

00:09:29.300 --> 00:09:30.899
So my YSM is our

NOTE Confidence: 0.88446534

00:09:30.899 --> 00:09:32.600
main school of medicine intranet,

NOTE Confidence: 0.99979335

00:09:33.300 --> 00:09:34.279
where we post,

NOTE Confidence: 0.95961493

00:09:35.059 --> 00:09:36.839
like, lots of internal news.

NOTE Confidence: 0.95961493

00:09:37.059 --> 00:09:37.720
But, also,

NOTE Confidence: 0.9856987

00:09:38.660 --> 00:09:40.279
it's really meant to be,

NOTE Confidence: 0.9984378

00:09:41.139 --> 00:09:42.339
we're trying to give you

NOTE Confidence: 0.9984378

00:09:42.339 --> 00:09:44.054
answers to the questions that

NOTE Confidence: 0.9984378

00:09:44.054 --> 00:09:45.015
you need. Again, I fight

NOTE Confidence: 0.9984378

00:09:45.015 --> 00:09:46.375
for this to stay open

NOTE Confidence: 0.9984378

00:09:46.375 --> 00:09:47.495
all the time to Google

NOTE Confidence: 0.9984378

00:09:47.495 --> 00:09:48.295
so that you can type

NOTE Confidence: 0.9984378

00:09:48.295 --> 00:09:49.895
things into Google and get

NOTE Confidence: 0.9984378

00:09:49.895 --> 00:09:50.554
your answers.

NOTE Confidence: 0.91642874

00:09:51.015 --> 00:09:52.295
We're hoping to even make

NOTE Confidence: 0.91642874

00:09:52.295 --> 00:09:53.434
it even better.

NOTE Confidence: 0.96633154

00:09:54.054 --> 00:09:55.255
And I'm not gonna give

NOTE Confidence: 0.96633154

00:09:55.255 --> 00:09:57.175
any hints, but that's coming

NOTE Confidence: 0.96633154

00:09:57.175 --> 00:09:58.455
soon. Mark knows all about

NOTE Confidence: 0.96633154

00:09:58.455 --> 00:09:58.955
it.

NOTE Confidence: 0.9558418

00:10:00.990 --> 00:10:02.670
This, I'm just gonna tell

NOTE Confidence: 0.9558418

00:10:02.670 --> 00:10:04.110
you, is available when you're

NOTE Confidence: 0.9558418

00:10:04.110 --> 00:10:05.309
on any school of medicine

NOTE Confidence: 0.9558418

00:10:05.309 --> 00:10:07.149
website and click staff. You

NOTE Confidence: 0.9558418

00:10:07.149 --> 00:10:08.750
will get myYSM. And this

NOTE Confidence: 0.9558418

00:10:08.750 --> 00:10:09.250
is,

NOTE Confidence: 0.9533112

00:10:09.870 --> 00:10:12.209
again, communications about finance administration,

NOTE Confidence: 0.9533112

00:10:12.350 --> 00:10:13.949
the Yale Medicine marketing stuff

NOTE Confidence: 0.9533112

00:10:13.949 --> 00:10:14.850
I showed you,

NOTE Confidence: 0.96625656

00:10:15.524 --> 00:10:16.804
All the people lists you

NOTE Confidence: 0.96625656

00:10:16.804 --> 00:10:18.324
could ever want in the

NOTE Confidence: 0.96625656

00:10:18.324 --> 00:10:18.824
universe

NOTE Confidence: 0.9407696

00:10:19.684 --> 00:10:20.884
are here. I built them

NOTE Confidence: 0.9407696

00:10:20.884 --> 00:10:22.324
all. You can have them

NOTE Confidence: 0.9407696

00:10:22.324 --> 00:10:24.245
all chair and director contact

NOTE Confidence: 0.9407696

00:10:24.245 --> 00:10:26.004
list, research and vice chairs.

NOTE Confidence: 0.9407696

00:10:26.004 --> 00:10:27.444
It's like everybody you could

NOTE Confidence: 0.9407696

00:10:27.444 --> 00:10:28.105
think of.

NOTE Confidence: 0.9419854

00:10:30.149 --> 00:10:31.750
Beyond Sterling Hall comes to

NOTE Confidence: 0.9419854

00:10:31.750 --> 00:10:32.730
you from the dean,

NOTE Confidence: 0.9894445

00:10:33.269 --> 00:10:34.149
and I will tell you

NOTE Confidence: 0.9894445

00:10:34.149 --> 00:10:36.089
right now, the dean writes

NOTE Confidence: 0.9894445

00:10:36.309 --> 00:10:38.170
every word of that message.

NOTE Confidence: 0.9894445

00:10:38.389 --> 00:10:39.509
And sometimes when I say

NOTE Confidence: 0.9894445

00:10:39.509 --> 00:10:40.170
to her,

NOTE Confidence: 0.9587981

00:10:40.790 --> 00:10:41.990
what's the answer to such

NOTE Confidence: 0.9587981

00:10:41.990 --> 00:10:42.975
and such a question, she

NOTE Confidence: 0.9587981

00:10:42.975 --> 00:10:44.175
She'll say to me, I

NOTE Confidence: 0.9587981

00:10:44.175 --> 00:10:45.694
wrote that in Beyond Sterling

NOTE Confidence: 0.9587981

00:10:45.694 --> 00:10:46.815
Hall last week, and then

NOTE Confidence: 0.9587981

00:10:46.815 --> 00:10:48.675
she won't answer me. So

NOTE Confidence: 0.9902406

00:10:49.535 --> 00:10:50.035
my

NOTE Confidence: 0.9467572

00:10:50.815 --> 00:10:52.574
my hint to you is

NOTE Confidence: 0.9467572

00:10:52.574 --> 00:10:54.175
read every word of Beyond

NOTE Confidence: 0.9467572

00:10:54.175 --> 00:10:55.855
Sterling Hall because she writes

NOTE Confidence: 0.9467572

00:10:55.855 --> 00:10:57.154
it, and she means it.

NOTE Confidence: 0.89736986

00:10:57.630 --> 00:10:58.750
We also put out the

NOTE Confidence: 0.89736986

00:10:58.750 --> 00:11:00.929
communications office puts out, communication

NOTE Confidence: 0.9549405

00:11:01.309 --> 00:11:02.590
every week, YSM news and

NOTE Confidence: 0.9549405

00:11:02.590 --> 00:11:04.670
recognition and YSM events, and

NOTE Confidence: 0.9549405

00:11:04.670 --> 00:11:06.110
then you can subscribe to

NOTE Confidence: 0.9549405

00:11:06.110 --> 00:11:07.790
every other newsletter you might

NOTE Confidence: 0.9549405

00:11:07.790 --> 00:11:09.870
ever wanna subscribe to at,

NOTE Confidence: 0.9549405

00:11:10.270 --> 00:11:11.470
subscribe dot Yale dot e

NOTE Confidence: 0.9549405

00:11:11.470 --> 00:11:12.130
d u.

NOTE Confidence: 0.99667937

00:11:14.405 --> 00:11:15.525
I've also never been asked

NOTE Confidence: 0.99667937

00:11:15.525 --> 00:11:17.045
this question, but I get

NOTE Confidence: 0.99667937

00:11:17.045 --> 00:11:18.085
asked it in various ways.

NOTE Confidence: 0.99667937

00:11:18.085 --> 00:11:19.045
Like, I wanna send out

NOTE Confidence: 0.99667937

00:11:19.045 --> 00:11:20.085
a press release. What do

NOTE Confidence: 0.99667937

00:11:20.085 --> 00:11:20.745
I do?

NOTE Confidence: 0.977369

00:11:22.005 --> 00:11:23.304
You know, I

NOTE Confidence: 0.9924953

00:11:23.684 --> 00:11:25.445
I so and so from

NOTE Confidence: 0.9924953

00:11:25.445 --> 00:11:26.665
such and such conservative,

NOTE Confidence: 0.98406976

00:11:27.059 --> 00:11:28.820
you know, Fox News contacted

NOTE Confidence: 0.98406976

00:11:28.820 --> 00:11:29.940
me, and they wanna write

NOTE Confidence: 0.98406976

00:11:29.940 --> 00:11:30.920
about my work.

NOTE Confidence: 0.9943047

00:11:31.300 --> 00:11:32.340
What do I do? This

NOTE Confidence: 0.9943047

00:11:32.340 --> 00:11:33.700
is why Colleen is here.

NOTE Confidence: 0.9943047

00:11:33.700 --> 00:11:35.059
Colleen will help you with

NOTE Confidence: 0.9943047

00:11:35.059 --> 00:11:36.500
these things. Her whole media

NOTE Confidence: 0.9943047

00:11:36.500 --> 00:11:37.700
relations team is here to

NOTE Confidence: 0.9943047

00:11:37.700 --> 00:11:38.840
help because

NOTE Confidence: 0.99974215

00:11:39.460 --> 00:11:41.320
this stuff is stressful.

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00:11:42.020 --> 00:11:42.644
I I will also tell

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00:11:42.644 --> 00:11:44.324
you, Anya Yastrboff in this

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00:11:44.324 --> 00:11:46.084
photograph really was on Oprah,

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00:11:46.084 --> 00:11:46.804
and that was a year

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00:11:46.804 --> 00:11:47.925
ago when I presented to

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00:11:47.925 --> 00:11:49.285
new faculty a year ago.

NOTE Confidence: 0.9790501

00:11:49.285 --> 00:11:50.165
And then can I tell

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00:11:50.165 --> 00:11:51.365
you she was on Oprah

NOTE Confidence: 0.9790501

00:11:51.365 --> 00:11:52.485
again? We did the taping

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00:11:52.485 --> 00:11:53.524
on Monday, and I got

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00:11:53.524 --> 00:11:54.165
to be there. I got

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00:11:54.165 --> 00:11:55.225
to be in the audience.

NOTE Confidence: 0.9790501

00:11:55.524 --> 00:11:56.725
So I'm very excited for

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00:11:56.725 --> 00:11:57.704
that to come out.

NOTE Confidence: 0.9816457

00:11:58.429 --> 00:11:59.950
Oprah was wearing green, though,

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on Monday,

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00:12:00.990 --> 00:12:02.910
and Anya was wearing green.

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00:12:02.910 --> 00:12:04.110
It was really kinda strange.

NOTE Confidence: 0.96156424

00:12:04.110 --> 00:12:05.870
But, anyway, that's just all

NOTE Confidence: 0.96156424

00:12:05.870 --> 00:12:06.750
to tell you that you

NOTE Confidence: 0.96156424

00:12:06.750 --> 00:12:08.350
should contact Colleen and contact

NOTE Confidence: 0.96156424

00:12:08.350 --> 00:12:09.710
the media relations team because

NOTE Confidence: 0.96156424

00:12:09.710 --> 00:12:11.390
they're phenomenal. And you too

NOTE Confidence: 0.96156424

00:12:11.390 --> 00:12:12.110
might get to be on

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00:12:12.110 --> 00:12:12.610
Oprah

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00:12:13.845 --> 00:12:15.785
and talk about GOP once

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00:12:16.644 --> 00:12:18.005
if you want to. Am

NOTE Confidence: 0.98808753

00:12:18.005 --> 00:12:19.445
I allowed to post pictures

NOTE Confidence: 0.98808753

00:12:19.445 --> 00:12:21.204
of mice? People do actually

NOTE Confidence: 0.98808753

00:12:21.204 --> 00:12:22.565
ask this. The answer is

NOTE Confidence: 0.98808753

00:12:22.565 --> 00:12:24.084
absolutely not. Please do not

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00:12:24.084 --> 00:12:25.545
post any pictures of mice

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00:12:25.764 --> 00:12:26.425
on your,

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00:12:27.375 --> 00:12:27.875
profile.

NOTE Confidence: 0.9799319

00:12:29.700 --> 00:12:31.380
All of the communications policies

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00:12:31.380 --> 00:12:32.980
and procedures and guidelines, and

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00:12:32.980 --> 00:12:34.760
I'm so sorry. They're convoluted,

NOTE Confidence: 0.9799319

00:12:34.820 --> 00:12:36.100
and we try so hard

NOTE Confidence: 0.9799319

00:12:36.100 --> 00:12:37.380
to make them clear because

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we are communications people, and

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we want

NOTE Confidence: 0.97817314

00:12:41.140 --> 00:12:42.260
most of all to be

NOTE Confidence: 0.97817314

00:12:42.260 --> 00:12:43.940
clear and make sense. And

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00:12:43.940 --> 00:12:45.240
we try our hardest,

NOTE Confidence: 0.996451

00:12:47.195 --> 00:12:49.275
but things are convoluted and

NOTE Confidence: 0.996451

00:12:49.275 --> 00:12:50.895
complex because this is Yale.

NOTE Confidence: 0.9997394

00:12:51.595 --> 00:12:52.095
Again,

NOTE Confidence: 0.9924173

00:12:52.395 --> 00:12:53.675
these things, I try to

NOTE Confidence: 0.9924173

00:12:53.675 --> 00:12:55.054
keep them open to Google

NOTE Confidence: 0.9924173

00:12:55.355 --> 00:12:56.875
so that you can ask

NOTE Confidence: 0.9924173

00:12:56.875 --> 00:12:57.855
Google questions

NOTE Confidence: 0.9987452

00:12:58.899 --> 00:13:00.420
and get the answers. But

NOTE Confidence: 0.9987452

00:13:00.420 --> 00:13:01.720
if you really are wondering,

NOTE Confidence: 0.9987452

00:13:01.779 --> 00:13:03.220
you should read the actual

NOTE Confidence: 0.9987452

00:13:03.220 --> 00:13:04.420
policy. And if you have

NOTE Confidence: 0.9987452

00:13:04.420 --> 00:13:05.779
questions about any of these,

NOTE Confidence: 0.9987452

00:13:05.779 --> 00:13:06.820
we are really here to

NOTE Confidence: 0.9987452

00:13:06.820 --> 00:13:08.100
answer these questions and to

NOTE Confidence: 0.9987452

00:13:08.100 --> 00:13:08.600
help

NOTE Confidence: 0.99373436

00:13:09.059 --> 00:13:10.440
you parse your way through.

NOTE Confidence: 0.99373436

00:13:10.500 --> 00:13:12.100
We know it all. Colleen

NOTE Confidence: 0.99373436

00:13:12.100 --> 00:13:13.320
knows them by heart.

NOTE Confidence: 0.9998655

00:13:14.275 --> 00:13:15.395
I know a couple of

NOTE Confidence: 0.9998655

00:13:15.395 --> 00:13:16.295
them by heart.

NOTE Confidence: 0.9978195

00:13:16.915 --> 00:13:18.195
We are here to help.

NOTE Confidence: 0.9978195

00:13:18.195 --> 00:13:19.315
We want you to do

NOTE Confidence: 0.9978195

00:13:19.315 --> 00:13:20.835
things. We just want them

NOTE Confidence: 0.9978195

00:13:20.835 --> 00:13:21.655
to be done

NOTE Confidence: 0.997882

00:13:22.035 --> 00:13:23.235
the Yale way so that

NOTE Confidence: 0.997882

00:13:23.235 --> 00:13:24.535
nobody gets into trouble.

NOTE Confidence: 0.9978961

00:13:25.475 --> 00:13:26.755
What is alignment? If you

NOTE Confidence: 0.9978961

00:13:26.755 --> 00:13:27.975
have heard this word,

NOTE Confidence: 0.99585795

00:13:28.429 --> 00:13:29.790
it actually means something here

NOTE Confidence: 0.99585795

00:13:29.790 --> 00:13:30.910
at Yale. It means something

NOTE Confidence: 0.99585795

00:13:30.910 --> 00:13:31.569
very specific.

NOTE Confidence: 0.9430885

00:13:31.949 --> 00:13:33.309
We are aligning with the

NOTE Confidence: 0.9430885

00:13:33.309 --> 00:13:34.670
health system. School of medicine

NOTE Confidence: 0.9430885

00:13:34.670 --> 00:13:35.170
and

NOTE Confidence: 0.9052596

00:13:35.550 --> 00:13:36.990
hospital and health system are

NOTE Confidence: 0.9052596

00:13:36.990 --> 00:13:37.490
aligning.

NOTE Confidence: 0.9747269

00:13:37.870 --> 00:13:39.089
And this is, like,

NOTE Confidence: 0.9930534

00:13:39.709 --> 00:13:40.850
brilliant, amazing,

NOTE Confidence: 0.9999145

00:13:41.550 --> 00:13:42.050
unbelievable

NOTE Confidence: 0.999345

00:13:42.589 --> 00:13:43.089
work

NOTE Confidence: 0.9883561

00:13:43.855 --> 00:13:45.615
that is actually happening. And

NOTE Confidence: 0.9883561

00:13:45.615 --> 00:13:46.655
I've like I said, I've

NOTE Confidence: 0.9883561

00:13:46.655 --> 00:13:47.695
been here twenty three years

NOTE Confidence: 0.9883561

00:13:47.695 --> 00:13:48.975
and did not actually believe

NOTE Confidence: 0.9883561

00:13:48.975 --> 00:13:50.335
that this would happen, but

NOTE Confidence: 0.9883561

00:13:50.335 --> 00:13:51.315
it is happening.

NOTE Confidence: 0.9870428

00:13:51.934 --> 00:13:52.434
And,

NOTE Confidence: 0.97543997

00:13:54.095 --> 00:13:54.895
you should go to these

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00:13:54.975 --> 00:13:56.255
they have town halls, and

NOTE Confidence: 0.97543997

00:13:56.255 --> 00:13:57.480
you can learn all this

NOTE Confidence: 0.97543997

00:13:57.720 --> 00:13:59.559
really wild, interesting stuff. We

NOTE Confidence: 0.97543997

00:13:59.559 --> 00:14:01.179
have two completely different cultures.

NOTE Confidence: 0.97543997

00:14:01.399 --> 00:14:02.920
We are aligning them and

NOTE Confidence: 0.97543997

00:14:02.920 --> 00:14:04.920
working together, and it's really

NOTE Confidence: 0.97543997

00:14:04.920 --> 00:14:05.899
truly happening.

NOTE Confidence: 0.9985044

00:14:06.440 --> 00:14:07.639
And I encourage you to

NOTE Confidence: 0.9985044

00:14:07.639 --> 00:14:08.679
go to the website and

NOTE Confidence: 0.9985044

00:14:08.679 --> 00:14:09.420
learn more.

NOTE Confidence: 0.961897

00:14:11.285 --> 00:14:12.325
This is my last question,

NOTE Confidence: 0.961897

00:14:12.325 --> 00:14:12.985
I promise.

NOTE Confidence: 0.9500593

00:14:13.445 --> 00:14:14.505
A lot of the departments

NOTE Confidence: 0.9500593

00:14:14.565 --> 00:14:15.785
have communications

NOTE Confidence: 0.9977257

00:14:16.245 --> 00:14:17.845
experts in them. We have

NOTE Confidence: 0.9977257

00:14:17.845 --> 00:14:20.105
them embedded. We, have regular

NOTE Confidence: 0.9977257

00:14:20.245 --> 00:14:21.925
meetings with the communications people

NOTE Confidence: 0.9977257

00:14:21.925 --> 00:14:23.065
all across the school.

NOTE Confidence: 0.9953602

00:14:23.379 --> 00:14:24.339
We talk about all of

NOTE Confidence: 0.9953602

00:14:24.339 --> 00:14:25.639
this stuff. We have retreats.

NOTE Confidence: 0.9992576

00:14:26.019 --> 00:14:27.220
We go through the policies

NOTE Confidence: 0.9992576

00:14:27.220 --> 00:14:28.660
in detail. We go through

NOTE Confidence: 0.9992576

00:14:28.660 --> 00:14:29.620
how to help people in

NOTE Confidence: 0.9992576

00:14:29.620 --> 00:14:30.600
detail. We answer

NOTE Confidence: 0.9835242

00:14:30.980 --> 00:14:33.139
every possible communications question I

NOTE Confidence: 0.9835242

00:14:33.139 --> 00:14:35.060
could ever think of. And,

NOTE Confidence: 0.9948435

00:14:36.015 --> 00:14:36.975
a lot of the departments

NOTE Confidence: 0.9948435

00:14:36.975 --> 00:14:38.415
have somebody embedded in them,

NOTE Confidence: 0.9948435

00:14:38.415 --> 00:14:39.695
and you can you can

NOTE Confidence: 0.9948435

00:14:39.695 --> 00:14:41.715
find that list here at,

NOTE Confidence: 0.9341563

00:14:42.575 --> 00:14:44.035
again, it's in the communication

NOTE Confidence: 0.9341563

00:14:44.095 --> 00:14:45.295
section of my YSM, but

NOTE Confidence: 0.9341563

00:14:45.295 --> 00:14:46.255
everybody's here, and you can

NOTE Confidence: 0.9341563

00:14:46.255 --> 00:14:47.315
look up your department.

NOTE Confidence: 0.9986664

00:14:49.670 --> 00:14:50.970
That is it for me.

NOTE Confidence: 0.96510273

00:14:52.390 --> 00:14:53.590
Jen, do you want to

NOTE Confidence: 0.96510273

00:14:53.590 --> 00:14:54.630
keep are you gonna share

NOTE Confidence: 0.96510273

00:14:54.630 --> 00:14:55.910
your screen now? Why don't

NOTE Confidence: 0.96510273

00:14:55.910 --> 00:14:56.870
you just I'll just tell

NOTE Confidence: 0.96510273

00:14:56.870 --> 00:14:57.830
you. Like, if you don't

NOTE Confidence: 0.96510273

00:14:57.830 --> 00:14:59.350
mind keeping going, that's just

NOTE Confidence: 0.96510273

00:14:59.350 --> 00:15:00.470
easier than we don't stop

NOTE Confidence: 0.96510273

00:15:00.470 --> 00:15:02.415
for tech issues. So, again,

NOTE Confidence: 0.96510273

00:15:02.415 --> 00:15:03.455
hi. I'm Jen.

NOTE Confidence: 0.9899167

00:15:04.015 --> 00:15:04.815
I'm gonna tell you a

NOTE Confidence: 0.9899167

00:15:04.815 --> 00:15:06.335
little bit more about faculty

NOTE Confidence: 0.9899167

00:15:06.335 --> 00:15:07.775
profiles. Thank you, Lena, for

NOTE Confidence: 0.9899167

00:15:07.775 --> 00:15:09.135
giving the overview and showing

NOTE Confidence: 0.9899167

00:15:09.135 --> 00:15:10.435
people how to get that.

NOTE Confidence: 0.9813805

00:15:11.135 --> 00:15:12.335
If you wanna go to

NOTE Confidence: 0.9813805

00:15:12.335 --> 00:15:13.615
the first slide of my

NOTE Confidence: 0.9813805

00:15:13.615 --> 00:15:15.709
section, I'll dive in. So

NOTE Confidence: 0.9813805

00:15:15.769 --> 00:15:17.610
your so to put this

NOTE Confidence: 0.9813805

00:15:17.610 --> 00:15:19.709
very simply, your faculty profile

NOTE Confidence: 0.9813805

00:15:19.769 --> 00:15:21.069
is your public presence

NOTE Confidence: 0.96935433

00:15:21.610 --> 00:15:22.649
on the Yale School of

NOTE Confidence: 0.96935433

00:15:22.649 --> 00:15:23.930
Medicine site, which is medicine

NOTE Confidence: 0.96935433

00:15:23.930 --> 00:15:25.069
dot yale dot edu,

NOTE Confidence: 0.97748154

00:15:25.370 --> 00:15:26.649
and on the Yale Medicine

NOTE Confidence: 0.97748154

00:15:26.649 --> 00:15:28.110
site, which is yale medicine

NOTE Confidence: 0.97748154

00:15:28.170 --> 00:15:28.990
dot org.

NOTE Confidence: 0.9641505

00:15:29.875 --> 00:15:31.654
Those two sites work together,

NOTE Confidence: 0.9641505

00:15:31.795 --> 00:15:32.915
but they're kind of different

NOTE Confidence: 0.9641505

00:15:32.915 --> 00:15:35.255
audiences. So if you've explored

NOTE Confidence: 0.9641505

00:15:35.315 --> 00:15:36.835
both site sites, you'll notice

NOTE Confidence: 0.9641505

00:15:36.835 --> 00:15:37.815
that they look different.

NOTE Confidence: 0.9825595

00:15:38.435 --> 00:15:39.714
The Yale School of Medicine

NOTE Confidence: 0.9825595

00:15:39.714 --> 00:15:41.315
site is really focused on

NOTE Confidence: 0.9825595

00:15:41.315 --> 00:15:43.700
research collaborators and students and

NOTE Confidence: 0.9825595

00:15:43.700 --> 00:15:45.700
donors and clinical partners and

NOTE Confidence: 0.9825595

00:15:45.700 --> 00:15:47.700
all it's primarily research and

NOTE Confidence: 0.9825595

00:15:47.700 --> 00:15:48.920
academic content.

NOTE Confidence: 0.92614347

00:15:49.380 --> 00:15:51.060
The Yale Medicine side of

NOTE Confidence: 0.92614347

00:15:51.060 --> 00:15:52.180
things oh, yeah. I'll let

NOTE Confidence: 0.92614347

00:15:52.180 --> 00:15:53.380
I'll let Lena go to

NOTE Confidence: 0.92614347

00:15:53.380 --> 00:15:54.580
go to that home page

NOTE Confidence: 0.92614347

00:15:54.580 --> 00:15:55.800
here for for starters.

NOTE Confidence: 0.9809917

00:15:56.145 --> 00:15:57.525
So this is Yale Medicine.

NOTE Confidence: 0.9809917

00:15:57.585 --> 00:15:58.545
I mean, Yale School of

NOTE Confidence: 0.9809917

00:15:58.545 --> 00:16:00.305
Medicine site. And then if

NOTE Confidence: 0.9809917

00:16:00.385 --> 00:16:01.265
can you pop over to

NOTE Confidence: 0.9809917

00:16:01.265 --> 00:16:02.565
Yale Medicine for a moment?

NOTE Confidence: 0.9809917

00:16:02.705 --> 00:16:04.565
So Yale Medicine is primarily

NOTE Confidence: 0.9809917

00:16:04.785 --> 00:16:05.605
our patient

NOTE Confidence: 0.9776345

00:16:05.985 --> 00:16:07.365
and referring clinicians

NOTE Confidence: 0.98643315

00:16:07.745 --> 00:16:09.425
focused site. So the content

NOTE Confidence: 0.98643315

00:16:09.425 --> 00:16:10.625
on Yale Medicine is more

NOTE Confidence: 0.98643315

00:16:10.625 --> 00:16:13.240
directed towards a general patient

NOTE Confidence: 0.98643315

00:16:13.240 --> 00:16:13.740
audience.

NOTE Confidence: 0.9727658

00:16:15.080 --> 00:16:16.060
However, even

NOTE Confidence: 0.99276245

00:16:16.440 --> 00:16:18.440
faculty and students, have a

NOTE Confidence: 0.99276245

00:16:18.440 --> 00:16:20.280
body and have things that

NOTE Confidence: 0.99276245

00:16:20.280 --> 00:16:21.820
they need help with. So

NOTE Confidence: 0.99276245

00:16:21.960 --> 00:16:23.240
this this site has a

NOTE Confidence: 0.99276245

00:16:23.240 --> 00:16:24.300
very, very broad,

NOTE Confidence: 0.9898715

00:16:25.240 --> 00:16:26.685
very broad user base.

NOTE Confidence: 0.9762611

00:16:27.005 --> 00:16:27.725
Let's go back to the

NOTE Confidence: 0.9762611

00:16:27.725 --> 00:16:29.005
slides. So it's just an

NOTE Confidence: 0.9762611

00:16:29.085 --> 00:16:29.965
a little bit of a

NOTE Confidence: 0.9762611

00:16:29.965 --> 00:16:31.505
difference between those two sites.

NOTE Confidence: 0.9762611

00:16:31.645 --> 00:16:33.805
The profiles feed both. So

NOTE Confidence: 0.9762611

00:16:33.805 --> 00:16:35.005
I'll show you how that

NOTE Confidence: 0.9762611

00:16:35.005 --> 00:16:36.765
all happens. But when you

NOTE Confidence: 0.9762611

00:16:36.765 --> 00:16:38.465
create a profile in Beatrix,

NOTE Confidence: 0.9762611

00:16:38.605 --> 00:16:40.380
it actually gets fed to

NOTE Confidence: 0.9762611

00:16:40.380 --> 00:16:42.380
the YSM site site. And

NOTE Confidence: 0.9762611

00:16:42.380 --> 00:16:43.519
if you are a clinical

NOTE Confidence: 0.9671821

00:16:43.820 --> 00:16:45.120
Yale Medicine provider,

NOTE Confidence: 0.99471635

00:16:45.500 --> 00:16:46.860
it will also get fed

NOTE Confidence: 0.99471635

00:16:46.860 --> 00:16:48.380
into the Yale Medicine site.

NOTE Confidence: 0.99471635

00:16:48.380 --> 00:16:49.500
So you'll see yourself in

NOTE Confidence: 0.99471635

00:16:49.500 --> 00:16:50.880
Google in two different places.

NOTE Confidence: 0.9997031

00:16:51.260 --> 00:16:52.560
Don't be thrown by that.

NOTE Confidence: 0.99867934

00:16:53.100 --> 00:16:53.600
So

NOTE Confidence: 0.99742484

00:16:54.575 --> 00:16:56.515
faculty profiles are incredibly important

NOTE Confidence: 0.99742484

00:16:56.655 --> 00:16:57.635
for your visibility,

NOTE Confidence: 0.95755935

00:16:59.135 --> 00:17:00.495
both on the site and

NOTE Confidence: 0.95755935

00:17:00.495 --> 00:17:01.775
also in Google, but it's

NOTE Confidence: 0.95755935

00:17:01.775 --> 00:17:03.375
also very useful for our

NOTE Confidence: 0.95755935

00:17:03.375 --> 00:17:05.535
editorial team because our primary

NOTE Confidence: 0.95755935

00:17:05.535 --> 00:17:07.055
job is to share your

NOTE Confidence: 0.95755935

00:17:07.055 --> 00:17:07.555
stories

NOTE Confidence: 0.9852315

00:17:07.909 --> 00:17:09.109
about your research and your

NOTE Confidence: 0.9852315

00:17:09.109 --> 00:17:10.950
clinical practice to highlight the

NOTE Confidence: 0.9852315

00:17:10.950 --> 00:17:12.390
great work that you're doing

NOTE Confidence: 0.9852315

00:17:12.390 --> 00:17:13.049
in your

NOTE Confidence: 0.9808579

00:17:13.429 --> 00:17:15.210
work here at Yale. So

NOTE Confidence: 0.9808579

00:17:15.350 --> 00:17:16.869
these profiles, we are going

NOTE Confidence: 0.9808579

00:17:16.869 --> 00:17:17.830
to we're going to them

NOTE Confidence: 0.9808579

00:17:17.830 --> 00:17:19.609
constantly. We're looking up information

NOTE Confidence: 0.9808579

00:17:19.750 --> 00:17:22.025
about you. We're getting ideas.

NOTE Confidence: 0.9904759

00:17:22.325 --> 00:17:23.365
When we have a story

NOTE Confidence: 0.9904759

00:17:23.365 --> 00:17:24.484
idea come to us and

NOTE Confidence: 0.9904759

00:17:24.484 --> 00:17:25.685
we need to find an

NOTE Confidence: 0.9904759

00:17:25.685 --> 00:17:27.125
expert who can weigh in

NOTE Confidence: 0.9904759

00:17:27.125 --> 00:17:28.805
on that story, we will

NOTE Confidence: 0.9904759

00:17:28.805 --> 00:17:30.484
search and find you through

NOTE Confidence: 0.9904759

00:17:30.484 --> 00:17:32.005
your profiles. So these are

NOTE Confidence: 0.9904759

00:17:32.005 --> 00:17:33.285
really, really important. And the

NOTE Confidence: 0.9904759

00:17:33.285 --> 00:17:34.725
more information you put in

NOTE Confidence: 0.9904759

00:17:34.725 --> 00:17:36.105
your profile, the better.

NOTE Confidence: 0.9539204

00:17:37.100 --> 00:17:38.060
And as I said, they're

NOTE Confidence: 0.9539204

00:17:38.060 --> 00:17:39.420
linked across both sites, so

NOTE Confidence: 0.9539204

00:17:39.420 --> 00:17:40.640
there's lots of visibility.

NOTE Confidence: 0.9990288

00:17:41.180 --> 00:17:42.400
If you wanna get inspired,

NOTE Confidence: 0.99775565

00:17:42.700 --> 00:17:44.619
look at your department chairs,

NOTE Confidence: 0.99775565

00:17:44.619 --> 00:17:45.820
the deans, and the deputy

NOTE Confidence: 0.99775565

00:17:45.820 --> 00:17:47.500
deans. There's and I see

NOTE Confidence: 0.99775565

00:17:47.500 --> 00:17:48.460
a couple of you on

NOTE Confidence: 0.99775565

00:17:48.460 --> 00:17:49.440
this call already.

NOTE Confidence: 0.9947799

00:17:50.405 --> 00:17:51.765
These profiles tend to be

NOTE Confidence: 0.9947799

00:17:51.765 --> 00:17:53.125
very, very robust. They have

NOTE Confidence: 0.9947799

00:17:53.125 --> 00:17:54.984
really, comprehensive biographies,

NOTE Confidence: 0.9790303

00:17:55.605 --> 00:17:56.965
a lot of really great

NOTE Confidence: 0.9790303

00:17:56.965 --> 00:17:58.184
information and detail.

NOTE Confidence: 0.914287

00:17:59.845 --> 00:18:00.825
There's another,

NOTE Confidence: 0.99985456

00:18:01.605 --> 00:18:02.105
benefit

NOTE Confidence: 0.9996451

00:18:02.405 --> 00:18:04.665
of putting your information in

NOTE Confidence: 0.984041

00:18:05.020 --> 00:18:06.380
Beatrix, which I will tell

NOTE Confidence: 0.984041

00:18:06.380 --> 00:18:07.260
you in a in a

NOTE Confidence: 0.984041

00:18:07.260 --> 00:18:07.760
moment.

NOTE Confidence: 0.9855548

00:18:08.380 --> 00:18:08.880
But,

NOTE Confidence: 0.9994574

00:18:09.580 --> 00:18:10.480
if you forget

NOTE Confidence: 0.99521655

00:18:10.780 --> 00:18:12.059
how to get to this

NOTE Confidence: 0.99521655

00:18:12.059 --> 00:18:13.179
or if you need some

NOTE Confidence: 0.99521655

00:18:13.179 --> 00:18:14.940
help, it's pretty straightforward, but

NOTE Confidence: 0.99521655

00:18:14.940 --> 00:18:16.299
it's always helpful to have

NOTE Confidence: 0.99521655

00:18:16.299 --> 00:18:17.119
those resources.

NOTE Confidence: 0.9836417

00:18:17.554 --> 00:18:18.994
That QR code will take

NOTE Confidence: 0.9836417

00:18:18.994 --> 00:18:20.835
you to the faculty and

NOTE Confidence: 0.9836417

00:18:20.835 --> 00:18:21.335
staff

NOTE Confidence: 0.99738306

00:18:21.635 --> 00:18:22.375
help pages

NOTE Confidence: 0.98340243

00:18:22.914 --> 00:18:23.414
on,

NOTE Confidence: 0.9707262

00:18:24.035 --> 00:18:24.674
on our,

NOTE Confidence: 0.9535428

00:18:25.315 --> 00:18:27.095
it's it's it's a separate

NOTE Confidence: 0.97476774

00:18:27.395 --> 00:18:28.835
SOP system that we doesn't

NOTE Confidence: 0.97476774

00:18:28.835 --> 00:18:29.794
matter where it lives, but

NOTE Confidence: 0.97476774

00:18:29.794 --> 00:18:30.769
you should have access to

NOTE Confidence: 0.97476774

00:18:30.769 --> 00:18:32.529
this. And you'll be able

NOTE Confidence: 0.97476774

00:18:32.529 --> 00:18:34.289
to it'll walk you through

NOTE Confidence: 0.97476774

00:18:34.289 --> 00:18:35.570
the process of of,

NOTE Confidence: 0.97593176

00:18:35.970 --> 00:18:37.190
of filling out the profile.

NOTE Confidence: 0.98393154

00:18:37.730 --> 00:18:38.850
I'll just hit a couple

NOTE Confidence: 0.98393154

00:18:38.850 --> 00:18:39.350
highlights

NOTE Confidence: 0.9776674

00:18:39.730 --> 00:18:40.850
of things that are very

NOTE Confidence: 0.9776674

00:18:40.850 --> 00:18:41.350
important.

NOTE Confidence: 0.9545256

00:18:41.889 --> 00:18:42.609
If you wanna go to

NOTE Confidence: 0.9545256

00:18:42.609 --> 00:18:43.955
the next slide. Yep. I'm

NOTE Confidence: 0.9545256

00:18:43.955 --> 00:18:44.994
just gonna interrupt you real

NOTE Confidence: 0.9545256

00:18:44.994 --> 00:18:47.155
quick. Somebody posted they have

NOTE Confidence: 0.9545256

00:18:47.155 --> 00:18:48.595
a profile in Northeast Medical

NOTE Confidence: 0.9545256

00:18:48.595 --> 00:18:50.055
Group with incorrect information

NOTE Confidence: 0.96718967

00:18:50.755 --> 00:18:51.715
and is that part of

NOTE Confidence: 0.96718967

00:18:51.715 --> 00:18:53.155
the Yale profile. But it

NOTE Confidence: 0.96718967

00:18:53.155 --> 00:18:54.115
is not part of the

NOTE Confidence: 0.96718967

00:18:54.115 --> 00:18:55.475
Yale profile, and we don't

NOTE Confidence: 0.96718967

00:18:55.475 --> 00:18:56.915
have access to edit it.

NOTE Confidence: 0.96718967

00:18:56.915 --> 00:18:57.234
But,

NOTE Confidence: 0.9325784

00:18:57.875 --> 00:18:58.775
Mark's gonna,

NOTE Confidence: 0.8521402

00:18:59.450 --> 00:19:00.430
I think Mark

NOTE Confidence: 0.9235348

00:19:00.810 --> 00:19:02.010
is gonna find out help

NOTE Confidence: 0.9235348

00:19:02.010 --> 00:19:03.130
find out who to contact

NOTE Confidence: 0.9235348

00:19:03.130 --> 00:19:04.250
to make her Yes. Great.

NOTE Confidence: 0.9235348

00:19:04.250 --> 00:19:05.930
Yeah. Thanks for watching the

NOTE Confidence: 0.9235348

00:19:05.930 --> 00:19:07.050
comments. I can't see that

NOTE Confidence: 0.9235348

00:19:07.050 --> 00:19:08.410
right now. I know. Okay.

NOTE Confidence: 0.9235348

00:19:08.410 --> 00:19:09.930
So your first steps. So

NOTE Confidence: 0.9235348

00:19:09.930 --> 00:19:11.385
a couple things to know.

NOTE Confidence: 0.9235348

00:19:11.625 --> 00:19:13.005
So some of the information,

NOTE Confidence: 0.9235348

00:19:13.145 --> 00:19:14.425
I e, your Workday title

NOTE Confidence: 0.9235348

00:19:14.425 --> 00:19:15.465
and a few other minor

NOTE Confidence: 0.9235348

00:19:15.465 --> 00:19:17.865
things, are imported directly from

NOTE Confidence: 0.9235348

00:19:17.865 --> 00:19:18.365
Workday,

NOTE Confidence: 0.9888547

00:19:18.905 --> 00:19:20.765
Yale's HR system. So

NOTE Confidence: 0.97873294

00:19:21.065 --> 00:19:22.025
we don't you won't have

NOTE Confidence: 0.97873294

00:19:22.025 --> 00:19:23.625
the ability to control that.

NOTE Confidence: 0.97873294

00:19:23.625 --> 00:19:24.585
So if there is an

NOTE Confidence: 0.97873294

00:19:24.585 --> 00:19:25.865
issue with it, something's not

NOTE Confidence: 0.97873294

00:19:25.865 --> 00:19:26.365
correct,

NOTE Confidence: 0.9956921

00:19:27.170 --> 00:19:28.929
please work with faculty affairs

NOTE Confidence: 0.9956921

00:19:28.929 --> 00:19:30.450
to get that corrected. They

NOTE Confidence: 0.9956921

00:19:30.450 --> 00:19:31.410
just have to put in

NOTE Confidence: 0.9956921

00:19:31.410 --> 00:19:32.450
a request to HR and

NOTE Confidence: 0.9956921

00:19:32.450 --> 00:19:33.670
kind of navigate that.

NOTE Confidence: 0.9856326

00:19:34.290 --> 00:19:35.890
In most cases, in almost

NOTE Confidence: 0.9856326

00:19:35.890 --> 00:19:37.330
all other cases, you control

NOTE Confidence: 0.9856326

00:19:37.330 --> 00:19:38.369
the data. So you can

NOTE Confidence: 0.9856326

00:19:38.369 --> 00:19:40.150
decide what pieces of information

NOTE Confidence: 0.9856326

00:19:40.290 --> 00:19:41.570
show up on your public

NOTE Confidence: 0.9856326

00:19:41.570 --> 00:19:42.070
profile

NOTE Confidence: 0.99606746

00:19:42.405 --> 00:19:43.525
versus what is just kept

NOTE Confidence: 0.99606746

00:19:43.525 --> 00:19:44.805
in the system for other

NOTE Confidence: 0.99606746

00:19:44.805 --> 00:19:46.165
purposes, which I will review

NOTE Confidence: 0.99606746

00:19:46.165 --> 00:19:46.665
later.

NOTE Confidence: 0.95432454

00:19:48.244 --> 00:19:49.445
The the way that the

NOTE Confidence: 0.95432454

00:19:49.445 --> 00:19:50.645
the queue on this is

NOTE Confidence: 0.95432454

00:19:50.645 --> 00:19:52.805
really this little orange with

NOTE Confidence: 0.95432454

00:19:52.805 --> 00:19:54.165
the lock means it's not

NOTE Confidence: 0.95432454

00:19:54.165 --> 00:19:54.665
visible

NOTE Confidence: 0.9990516

00:19:55.119 --> 00:19:55.619
externally.

NOTE Confidence: 0.9976829

00:19:56.159 --> 00:19:57.200
If you see the blue

NOTE Confidence: 0.9976829

00:19:57.200 --> 00:19:59.059
eye, it means it is

NOTE Confidence: 0.9779298

00:19:59.600 --> 00:20:01.359
visible externally. So you have

NOTE Confidence: 0.9779298

00:20:01.359 --> 00:20:02.899
the ability to control that.

NOTE Confidence: 0.98152035

00:20:03.279 --> 00:20:04.320
The other thing that shows

NOTE Confidence: 0.98152035

00:20:04.320 --> 00:20:05.679
up, that you need to

NOTE Confidence: 0.98152035

00:20:05.679 --> 00:20:06.980
make sure that is right,

NOTE Confidence: 0.97560656

00:20:07.359 --> 00:20:08.659
I believe this is automatically

NOTE Confidence: 0.97560656

00:20:08.775 --> 00:20:10.395
fed. Right, Lena? The organization

NOTE Confidence: 0.99965656

00:20:10.775 --> 00:20:12.475
membership comes in from

NOTE Confidence: 0.9683452

00:20:12.935 --> 00:20:14.775
from HR. Is that true?

NOTE Confidence: 0.9683452

00:20:14.775 --> 00:20:15.815
Some of them. So the

NOTE Confidence: 0.9683452

00:20:15.815 --> 00:20:17.575
department does, and I don't

NOTE Confidence: 0.9683452

00:20:17.575 --> 00:20:19.095
think sections do, although we

NOTE Confidence: 0.9683452

00:20:19.095 --> 00:20:20.135
were trying to get that.

NOTE Confidence: 0.9683452

00:20:20.135 --> 00:20:20.375
But,

NOTE Confidence: 0.9988863

00:20:21.095 --> 00:20:22.135
all the other programs and

NOTE Confidence: 0.9988863

00:20:22.135 --> 00:20:23.275
centers are managed

NOTE Confidence: 0.99734455

00:20:24.170 --> 00:20:26.410
usually through a communications person

NOTE Confidence: 0.99734455

00:20:26.410 --> 00:20:27.790
who's managing the memberships.

NOTE Confidence: 0.9664985

00:20:28.410 --> 00:20:29.929
Okay. So it so to

NOTE Confidence: 0.9664985

00:20:29.929 --> 00:20:31.049
check log in to your

NOTE Confidence: 0.9664985

00:20:31.049 --> 00:20:32.890
profile, check your memberships, and

NOTE Confidence: 0.9664985

00:20:32.890 --> 00:20:34.109
make sure that your organizations

NOTE Confidence: 0.9664985

00:20:34.170 --> 00:20:35.770
are correctly correct. And you

NOTE Confidence: 0.9664985

00:20:35.770 --> 00:20:36.809
can kinda see over on

NOTE Confidence: 0.9664985

00:20:36.809 --> 00:20:38.045
the left, if you wanna

NOTE Confidence: 0.9664985

00:20:38.045 --> 00:20:39.825
point to that organization's tab

NOTE Confidence: 0.9738776

00:20:40.125 --> 00:20:41.085
right there. So it's just

NOTE Confidence: 0.9738776

00:20:41.085 --> 00:20:42.285
under that. Just double check

NOTE Confidence: 0.9738776

00:20:42.285 --> 00:20:43.405
then make sure that everything's

NOTE Confidence: 0.9738776

00:20:43.405 --> 00:20:45.005
okay. If it's not, reach

NOTE Confidence: 0.9738776

00:20:45.005 --> 00:20:46.525
out to the YSM editor,

NOTE Confidence: 0.9738776

00:20:46.525 --> 00:20:47.565
and we'll get that fixed

NOTE Confidence: 0.9738776

00:20:47.565 --> 00:20:48.225
for you.

NOTE Confidence: 0.98365784

00:20:49.244 --> 00:20:50.605
Again, we are all gonna

NOTE Confidence: 0.98365784

00:20:50.605 --> 00:20:52.059
read your email and have

NOTE Confidence: 0.98365784

00:20:52.059 --> 00:20:53.179
a big long discussion about

NOTE Confidence: 0.98365784

00:20:53.179 --> 00:20:54.559
how to fix it. Exactly.

NOTE Confidence: 0.9936135

00:20:55.019 --> 00:20:56.460
Alright. So the next tab

NOTE Confidence: 0.9936135

00:20:56.460 --> 00:20:56.940
down,

NOTE Confidence: 0.990639

00:20:57.419 --> 00:20:58.700
this recently changed, I think,

NOTE Confidence: 0.990639

00:20:58.700 --> 00:20:59.659
because I found it under

NOTE Confidence: 0.990639

00:20:59.659 --> 00:21:01.259
personalization. It was called something

NOTE Confidence: 0.990639

00:21:01.259 --> 00:21:02.379
else. Don't don't let that

NOTE Confidence: 0.990639

00:21:02.379 --> 00:21:03.119
throw you.

NOTE Confidence: 0.9654643

00:21:03.500 --> 00:21:04.460
So this is where you

NOTE Confidence: 0.9654643

00:21:04.460 --> 00:21:05.679
could upload your headshot.

NOTE Confidence: 0.9379758

00:21:06.005 --> 00:21:07.525
If you've if you haven't

NOTE Confidence: 0.9379758

00:21:07.525 --> 00:21:08.885
had a a headshot created

NOTE Confidence: 0.9379758

00:21:08.885 --> 00:21:10.245
yet, you can also find

NOTE Confidence: 0.9379758

00:21:10.245 --> 00:21:11.205
that in on that link

NOTE Confidence: 0.9379758

00:21:11.205 --> 00:21:13.385
that that Linus, showed earlier.

NOTE Confidence: 0.9951087

00:21:13.845 --> 00:21:15.285
There's also an opportunity to

NOTE Confidence: 0.9951087

00:21:15.285 --> 00:21:16.885
add a banner image where

NOTE Confidence: 0.9951087

00:21:16.885 --> 00:21:18.565
you can customize the look

NOTE Confidence: 0.9951087

00:21:18.565 --> 00:21:19.545
of your page.

NOTE Confidence: 0.950737

00:21:20.800 --> 00:21:22.180
And then if you That's

NOTE Confidence: 0.9777099

00:21:23.360 --> 00:21:24.960
this thing. Right. And, actually,

NOTE Confidence: 0.9777099

00:21:24.960 --> 00:21:25.680
stay on that for a

NOTE Confidence: 0.9777099

00:21:25.680 --> 00:21:27.040
second, Lena. Okay. Because the

NOTE Confidence: 0.9777099

00:21:27.040 --> 00:21:28.160
next bullet is about the

NOTE Confidence: 0.9777099

00:21:28.160 --> 00:21:29.520
header cards, and that is

NOTE Confidence: 0.9777099

00:21:29.520 --> 00:21:31.280
those three things right there.

NOTE Confidence: 0.9777099

00:21:31.280 --> 00:21:32.720
You can customize what goes

NOTE Confidence: 0.9777099

00:21:32.720 --> 00:21:33.935
on that, what order they're

NOTE Confidence: 0.9777099

00:21:33.935 --> 00:21:35.215
in, the kinds of information.

NOTE Confidence: 0.9777099

00:21:35.215 --> 00:21:36.015
There's a whole bunch of

NOTE Confidence: 0.9777099

00:21:36.015 --> 00:21:37.395
different options you can choose.

NOTE Confidence: 0.970881

00:21:38.575 --> 00:21:39.615
Yep. Am I going back

NOTE Confidence: 0.970881

00:21:39.615 --> 00:21:41.135
here now? Yep. And you

NOTE Confidence: 0.970881

00:21:41.135 --> 00:21:42.255
also can, you can you

NOTE Confidence: 0.970881

00:21:42.255 --> 00:21:43.635
can also have the opportunity

NOTE Confidence: 0.970881

00:21:43.695 --> 00:21:44.734
to rearrange some of those

NOTE Confidence: 0.970881

00:21:44.734 --> 00:21:45.855
sections, and then there's a

NOTE Confidence: 0.970881

00:21:45.855 --> 00:21:46.815
lot of other things you

NOTE Confidence: 0.970881

00:21:46.815 --> 00:21:47.715
can add in,

NOTE Confidence: 0.98073703

00:21:48.430 --> 00:21:50.270
academic achievements and stuff that

NOTE Confidence: 0.98073703

00:21:50.350 --> 00:21:51.710
you know, mentoring things that

NOTE Confidence: 0.98073703

00:21:51.710 --> 00:21:52.450
you do,

NOTE Confidence: 0.9981836

00:21:52.990 --> 00:21:55.310
community involvement, honors you've received,

NOTE Confidence: 0.9981836

00:21:55.310 --> 00:21:56.290
things like that.

NOTE Confidence: 0.99761534

00:21:56.990 --> 00:21:58.350
Alright. Go ahead to the

NOTE Confidence: 0.99761534

00:21:58.350 --> 00:21:59.869
next one. Okay. So the

NOTE Confidence: 0.99761534

00:21:59.869 --> 00:22:01.010
bios. So

NOTE Confidence: 0.98951703

00:22:01.435 --> 00:22:02.715
you have the ability to

NOTE Confidence: 0.98951703

00:22:02.715 --> 00:22:04.895
add your own professional biography.

NOTE Confidence: 0.98951703

00:22:04.955 --> 00:22:05.994
If you have one that

NOTE Confidence: 0.98951703

00:22:05.994 --> 00:22:07.275
you like and that has

NOTE Confidence: 0.98951703

00:22:07.275 --> 00:22:07.935
been written,

NOTE Confidence: 0.9833491

00:22:08.395 --> 00:22:09.515
for you or that you've

NOTE Confidence: 0.9833491

00:22:09.515 --> 00:22:10.015
written,

NOTE Confidence: 0.51290953

00:22:10.715 --> 00:22:11.215
the

NOTE Confidence: 0.9520914

00:22:11.515 --> 00:22:12.875
the goal here is this

NOTE Confidence: 0.9520914

00:22:12.875 --> 00:22:14.040
is what this top one

NOTE Confidence: 0.9520914

00:22:14.040 --> 00:22:15.100
professional biography

NOTE Confidence: 0.9965049

00:22:15.480 --> 00:22:16.840
is what will appear on

NOTE Confidence: 0.9965049

00:22:16.840 --> 00:22:17.580
the YSM

NOTE Confidence: 0.99957794

00:22:18.040 --> 00:22:18.540
page.

NOTE Confidence: 0.97910786

00:22:19.080 --> 00:22:20.760
This particular biography should be

NOTE Confidence: 0.97910786

00:22:20.760 --> 00:22:22.200
focused on your career, research,

NOTE Confidence: 0.97910786

00:22:22.200 --> 00:22:23.720
and clinical interest. It's more

NOTE Confidence: 0.97910786

00:22:23.720 --> 00:22:25.580
about you as a scientist

NOTE Confidence: 0.97910786

00:22:25.640 --> 00:22:26.520
and as a as a

NOTE Confidence: 0.97910786

00:22:26.520 --> 00:22:27.020
clinician.

NOTE Confidence: 0.99975187

00:22:27.785 --> 00:22:29.065
The audience for this is

NOTE Confidence: 0.99975187

00:22:29.065 --> 00:22:31.085
the academic and research audience.

NOTE Confidence: 0.98605645

00:22:31.785 --> 00:22:33.065
The next one down, patient

NOTE Confidence: 0.98605645

00:22:33.065 --> 00:22:33.885
care biography,

NOTE Confidence: 0.99964815

00:22:34.664 --> 00:22:35.544
you will not be able

NOTE Confidence: 0.99964815

00:22:35.544 --> 00:22:36.044
to

NOTE Confidence: 0.9802904

00:22:36.345 --> 00:22:38.025
insert your own bio for

NOTE Confidence: 0.9802904

00:22:38.025 --> 00:22:39.465
this. Those bios are written

NOTE Confidence: 0.9802904

00:22:39.465 --> 00:22:41.085
by the Yale Medicine editorial

NOTE Confidence: 0.9802904

00:22:41.304 --> 00:22:43.005
team so that they're approachable

NOTE Confidence: 0.99983656

00:22:43.600 --> 00:22:44.100
for

NOTE Confidence: 0.9799633

00:22:44.480 --> 00:22:45.460
a patient audience.

NOTE Confidence: 0.9995689

00:22:45.919 --> 00:22:46.899
But you do

NOTE Confidence: 0.9650934

00:22:47.279 --> 00:22:48.320
really I we would love

NOTE Confidence: 0.9650934

00:22:48.320 --> 00:22:49.279
for you to answer a

NOTE Confidence: 0.9650934

00:22:49.279 --> 00:22:50.480
few of these questions because

NOTE Confidence: 0.9650934

00:22:50.480 --> 00:22:51.760
it helps us write your

NOTE Confidence: 0.9650934

00:22:51.760 --> 00:22:53.119
bio, and it we will

NOTE Confidence: 0.9650934

00:22:53.119 --> 00:22:53.619
actually

NOTE Confidence: 0.9080245

00:22:54.000 --> 00:22:55.200
be able to pull quotes

NOTE Confidence: 0.9080245

00:22:55.200 --> 00:22:56.639
directly from us. We try

NOTE Confidence: 0.9080245

00:22:56.639 --> 00:22:57.940
to create a really

NOTE Confidence: 0.97772074

00:22:58.635 --> 00:23:00.335
robust patient friendly

NOTE Confidence: 0.9994198

00:23:01.035 --> 00:23:01.535
communication

NOTE Confidence: 0.9503497

00:23:02.234 --> 00:23:04.234
for your Yale Medicine presence

NOTE Confidence: 0.9503497

00:23:04.234 --> 00:23:05.935
that not only highlights

NOTE Confidence: 0.94844884

00:23:06.395 --> 00:23:08.075
your experience and your focus

NOTE Confidence: 0.94844884

00:23:08.075 --> 00:23:09.435
areas, but also gives them

NOTE Confidence: 0.94844884

00:23:09.595 --> 00:23:11.215
gives patients some insight

NOTE Confidence: 0.9804753

00:23:11.520 --> 00:23:13.040
into what makes you tick

NOTE Confidence: 0.9804753

00:23:13.040 --> 00:23:14.400
as a clinician and and

NOTE Confidence: 0.9804753

00:23:14.400 --> 00:23:15.460
and how you,

NOTE Confidence: 0.9981382

00:23:16.080 --> 00:23:18.160
how you approach your clinical

NOTE Confidence: 0.9981382

00:23:18.160 --> 00:23:18.660
care.

NOTE Confidence: 0.934531

00:23:19.119 --> 00:23:20.240
Yeah. It's just gonna Oh

NOTE Confidence: 0.934531

00:23:20.240 --> 00:23:21.280
my gosh. Right. So it's

NOTE Confidence: 0.934531

00:23:21.280 --> 00:23:22.560
not gonna it's not gonna

NOTE Confidence: 0.934531

00:23:22.560 --> 00:23:23.680
show up for you, Lena,

NOTE Confidence: 0.934531

00:23:23.680 --> 00:23:25.200
which is actually some one

NOTE Confidence: 0.934531

00:23:25.200 --> 00:23:26.715
of my next points. Okay.

NOTE Confidence: 0.934531

00:23:26.715 --> 00:23:27.994
So the only way you

NOTE Confidence: 0.934531

00:23:27.994 --> 00:23:28.975
will see that

NOTE Confidence: 0.9876066

00:23:29.595 --> 00:23:30.554
and the only way you

NOTE Confidence: 0.9876066

00:23:30.554 --> 00:23:31.994
will see some of the

NOTE Confidence: 0.9876066

00:23:31.994 --> 00:23:33.355
the options in the patient

NOTE Confidence: 0.9876066

00:23:33.355 --> 00:23:34.174
care section

NOTE Confidence: 0.99789715

00:23:34.715 --> 00:23:36.415
is if you are credentialed.

NOTE Confidence: 0.99831724

00:23:37.195 --> 00:23:39.054
So when you get because

NOTE Confidence: 0.9741024

00:23:39.355 --> 00:23:41.190
Lena is not a physician.

NOTE Confidence: 0.9741024

00:23:41.330 --> 00:23:42.609
She is not credentialed. She

NOTE Confidence: 0.9741024

00:23:42.609 --> 00:23:44.230
won't get that. Yeah.

NOTE Confidence: 0.9103455

00:23:44.770 --> 00:23:45.890
Those that show up only

NOTE Confidence: 0.9103455

00:23:45.890 --> 00:23:47.330
if you are a YM

NOTE Confidence: 0.9103455

00:23:47.330 --> 00:23:48.470
physician with credentials.

NOTE Confidence: 0.99742514

00:23:49.330 --> 00:23:50.290
Don't be thrown if you're

NOTE Confidence: 0.99742514

00:23:50.290 --> 00:23:51.190
a basic research,

NOTE Confidence: 0.9772046

00:23:52.290 --> 00:23:53.730
faculty member and you don't

NOTE Confidence: 0.9772046

00:23:53.730 --> 00:23:54.470
see that.

NOTE Confidence: 0.9765892

00:23:55.445 --> 00:23:57.605
Alright. And and when we

NOTE Confidence: 0.9765892

00:23:57.605 --> 00:23:58.805
write you this bio for

NOTE Confidence: 0.9765892

00:23:58.805 --> 00:24:00.244
you, we will send you

NOTE Confidence: 0.9765892

00:24:00.244 --> 00:24:01.525
a proof. So the those

NOTE Confidence: 0.9765892

00:24:01.525 --> 00:24:02.885
proofs generally come through this

NOTE Confidence: 0.9765892

00:24:02.885 --> 00:24:04.565
physician bios at gale dot

NOTE Confidence: 0.9765892

00:24:04.565 --> 00:24:05.685
e d u email address.

NOTE Confidence: 0.9765892

00:24:05.685 --> 00:24:07.285
So that is not spam.

NOTE Confidence: 0.9765892

00:24:07.285 --> 00:24:08.405
We are actually trying to

NOTE Confidence: 0.9765892

00:24:08.405 --> 00:24:09.205
reach out to you and

NOTE Confidence: 0.9765892

00:24:09.205 --> 00:24:11.100
share your your, your your

NOTE Confidence: 0.9765892

00:24:11.100 --> 00:24:12.300
bio draft so that you

NOTE Confidence: 0.9765892

00:24:12.300 --> 00:24:13.420
can review it and comment

NOTE Confidence: 0.9765892

00:24:13.420 --> 00:24:14.700
and and kind of give

NOTE Confidence: 0.9765892

00:24:14.700 --> 00:24:16.000
us feedback on that.

NOTE Confidence: 0.90837926

00:24:16.619 --> 00:24:17.840
Okay? Next one.

NOTE Confidence: 0.9795506

00:24:19.020 --> 00:24:20.460
So the education. This is

NOTE Confidence: 0.9795506

00:24:20.460 --> 00:24:21.760
very important to add.

NOTE Confidence: 0.9994953

00:24:22.220 --> 00:24:23.500
Anything that you add in

NOTE Confidence: 0.9994953

00:24:23.500 --> 00:24:24.705
this will offer you the

NOTE Confidence: 0.9994953

00:24:24.705 --> 00:24:26.645
opportunity to choose that educational

NOTE Confidence: 0.9994953

00:24:26.785 --> 00:24:28.005
level as a suffix.

NOTE Confidence: 0.98654544

00:24:28.785 --> 00:24:29.825
So if you don't if

NOTE Confidence: 0.98654544

00:24:29.825 --> 00:24:30.705
you log in to your

NOTE Confidence: 0.98654544

00:24:30.705 --> 00:24:32.065
profile initially and it just

NOTE Confidence: 0.98654544

00:24:32.065 --> 00:24:32.945
says your name and it

NOTE Confidence: 0.98654544

00:24:32.945 --> 00:24:34.565
doesn't say MD or PhD

NOTE Confidence: 0.98654544

00:24:34.625 --> 00:24:35.825
after it, it's because you

NOTE Confidence: 0.98654544

00:24:35.825 --> 00:24:37.125
haven't added your education.

NOTE Confidence: 0.99401003

00:24:37.510 --> 00:24:38.470
So make sure you add

NOTE Confidence: 0.99401003

00:24:38.470 --> 00:24:39.429
this, and then you can

NOTE Confidence: 0.99401003

00:24:39.429 --> 00:24:40.789
choose to add the the

NOTE Confidence: 0.99401003

00:24:40.789 --> 00:24:42.410
suffix to your name.

NOTE Confidence: 0.9938019

00:24:44.309 --> 00:24:46.150
That's it? Yep. Go ahead.

NOTE Confidence: 0.9341183

00:24:46.470 --> 00:24:48.150
So patient care integrated this

NOTE Confidence: 0.9341183

00:24:48.150 --> 00:24:49.429
a little bit. It will

NOTE Confidence: 0.9341183

00:24:49.429 --> 00:24:50.730
only show up after credentialing

NOTE Confidence: 0.9341183

00:24:50.789 --> 00:24:51.450
is complete.

NOTE Confidence: 0.973856

00:24:51.830 --> 00:24:53.325
Once you have this, if

NOTE Confidence: 0.973856

00:24:53.325 --> 00:24:55.024
you are a practicing clinician,

NOTE Confidence: 0.9701768

00:24:55.885 --> 00:24:57.164
the way you show up

NOTE Confidence: 0.9701768

00:24:57.164 --> 00:24:58.924
on Yale Medicine is for

NOTE Confidence: 0.9701768

00:24:58.924 --> 00:25:00.845
patient interactions there, that top

NOTE Confidence: 0.9701768

00:25:00.845 --> 00:25:02.605
little button to say, do

NOTE Confidence: 0.9701768

00:25:02.605 --> 00:25:04.125
you provide patient direct patient

NOTE Confidence: 0.9701768

00:25:04.125 --> 00:25:06.205
care and or clinical services

NOTE Confidence: 0.9701768

00:25:06.205 --> 00:25:07.904
related to patients? Yes.

NOTE Confidence: 0.98803204

00:25:08.284 --> 00:25:10.020
If you click no or

NOTE Confidence: 0.98803204

00:25:10.020 --> 00:25:11.380
if someone for you clicks

NOTE Confidence: 0.98803204

00:25:11.380 --> 00:25:12.580
no, you will not show

NOTE Confidence: 0.98803204

00:25:12.580 --> 00:25:13.780
up on Yale Medicine. So

NOTE Confidence: 0.98803204

00:25:13.780 --> 00:25:15.140
that's the on off switch

NOTE Confidence: 0.98803204

00:25:15.140 --> 00:25:16.119
for Yale Medicine.

NOTE Confidence: 0.99438626

00:25:17.220 --> 00:25:18.680
There's also an opportunity,

NOTE Confidence: 0.9910802

00:25:19.380 --> 00:25:21.220
to select your areas of

NOTE Confidence: 0.9910802

00:25:21.220 --> 00:25:21.720
specialization.

NOTE Confidence: 0.9908957

00:25:22.445 --> 00:25:23.725
So you can get pretty

NOTE Confidence: 0.9908957

00:25:23.725 --> 00:25:25.405
granular. You can actually just

NOTE Confidence: 0.9908957

00:25:25.405 --> 00:25:26.845
say neurology, or you can

NOTE Confidence: 0.9908957

00:25:26.845 --> 00:25:28.445
get extremely granular into the

NOTE Confidence: 0.9908957

00:25:28.445 --> 00:25:30.205
very specific area of neurology

NOTE Confidence: 0.9908957

00:25:30.205 --> 00:25:31.505
that you that you practice.

NOTE Confidence: 0.91994

00:25:32.765 --> 00:25:33.885
Alright. Go ahead to the

NOTE Confidence: 0.91994

00:25:33.885 --> 00:25:34.625
next one.

NOTE Confidence: 0.9901865

00:25:35.000 --> 00:25:36.359
Alright. Research. You have an

NOTE Confidence: 0.9901865

00:25:36.359 --> 00:25:37.880
opportunity to add a research

NOTE Confidence: 0.9901865

00:25:37.880 --> 00:25:39.800
description to tell people about

NOTE Confidence: 0.9901865

00:25:39.800 --> 00:25:40.760
the work that you're doing

NOTE Confidence: 0.9901865

00:25:40.760 --> 00:25:42.440
in your lab. If you

NOTE Confidence: 0.9901865

00:25:42.440 --> 00:25:44.280
are looking for students or

NOTE Confidence: 0.9901865

00:25:44.280 --> 00:25:44.780
collaborators

NOTE Confidence: 0.9877609

00:25:45.160 --> 00:25:46.119
or if you wanna give

NOTE Confidence: 0.9877609

00:25:46.119 --> 00:25:47.960
media an opportunity to understand

NOTE Confidence: 0.9877609

00:25:47.960 --> 00:25:49.294
your work in in a

NOTE Confidence: 0.9877609

00:25:49.294 --> 00:25:50.895
way that promotes you know,

NOTE Confidence: 0.9877609

00:25:50.895 --> 00:25:51.615
you can promote,

NOTE Confidence: 0.86073816

00:25:52.095 --> 00:25:52.595
externally,

NOTE Confidence: 0.99973214

00:25:52.895 --> 00:25:54.035
this is a great opportunity

NOTE Confidence: 0.99973214

00:25:54.174 --> 00:25:54.994
to do that.

NOTE Confidence: 0.9982459

00:25:55.535 --> 00:25:56.035
It's

NOTE Confidence: 0.99698144

00:25:56.414 --> 00:25:57.455
you can talk directly about

NOTE Confidence: 0.99698144

00:25:57.455 --> 00:25:59.455
the research program in a

NOTE Confidence: 0.99698144

00:25:59.455 --> 00:26:00.414
little bit different way than

NOTE Confidence: 0.99698144

00:26:00.414 --> 00:26:01.294
you might wanna do in

NOTE Confidence: 0.99698144

00:26:01.294 --> 00:26:02.755
your biography, for example.

NOTE Confidence: 0.9974562

00:26:03.440 --> 00:26:05.059
You can also tag research

NOTE Confidence: 0.9974562

00:26:05.200 --> 00:26:07.200
interests down below there, which

NOTE Confidence: 0.9974562

00:26:07.200 --> 00:26:08.900
allows us to pull that

NOTE Confidence: 0.9974562

00:26:08.960 --> 00:26:10.320
content and do searches in

NOTE Confidence: 0.9974562

00:26:10.320 --> 00:26:11.619
different ways on the website.

NOTE Confidence: 0.9843475

00:26:12.640 --> 00:26:14.400
This is also where if

NOTE Confidence: 0.9843475

00:26:14.400 --> 00:26:15.299
you got anything

NOTE Confidence: 0.9745574

00:26:15.679 --> 00:26:18.054
about being a mentor for

NOTE Confidence: 0.9745574

00:26:18.054 --> 00:26:19.895
students in the, student of

NOTE Confidence: 0.85866815

00:26:20.615 --> 00:26:21.914
office of student research,

NOTE Confidence: 0.97789204

00:26:22.375 --> 00:26:24.615
this feeds that website where

NOTE Confidence: 0.97789204

00:26:24.615 --> 00:26:26.534
they pick mentors. So I

NOTE Confidence: 0.97789204

00:26:26.534 --> 00:26:27.414
encourage you to go ahead

NOTE Confidence: 0.97789204

00:26:27.414 --> 00:26:28.554
and pick some of those.

NOTE Confidence: 0.8275385

00:26:29.970 --> 00:26:31.910
Awesome. Okay. Come on.

NOTE Confidence: 0.9889793

00:26:32.770 --> 00:26:34.369
And publications. So I just

NOTE Confidence: 0.9889793

00:26:34.369 --> 00:26:35.650
wanna make sure that I'm

NOTE Confidence: 0.9889793

00:26:35.650 --> 00:26:37.010
getting this right. My understanding

NOTE Confidence: 0.9889793

00:26:37.010 --> 00:26:37.890
is that once you add

NOTE Confidence: 0.9889793

00:26:37.890 --> 00:26:38.950
your ORCID ID,

NOTE Confidence: 0.96881

00:26:39.330 --> 00:26:40.290
to this, which you can

NOTE Confidence: 0.96881

00:26:40.290 --> 00:26:42.404
add manually, it'll automatically pull

NOTE Confidence: 0.96881

00:26:42.404 --> 00:26:43.065
your publications

NOTE Confidence: 0.97466743

00:26:43.524 --> 00:26:44.965
in from dimensions. Am I

NOTE Confidence: 0.97466743

00:26:44.965 --> 00:26:46.105
am I getting that right,

NOTE Confidence: 0.9409746

00:26:47.044 --> 00:26:47.544
Mark?

NOTE Confidence: 0.93628526

00:26:48.085 --> 00:26:49.284
Yeah. So you'll just there

NOTE Confidence: 0.93628526

00:26:49.284 --> 00:26:50.325
were if you don't have

NOTE Confidence: 0.93628526

00:26:50.325 --> 00:26:50.825
publications,

NOTE Confidence: 0.95091116

00:26:51.764 --> 00:26:52.965
synced up yet, there will

NOTE Confidence: 0.95091116

00:26:52.965 --> 00:26:55.070
be a prominent button that

NOTE Confidence: 0.95091116

00:26:55.070 --> 00:26:56.450
says, don't see your publications

NOTE Confidence: 0.95091116

00:26:56.670 --> 00:26:57.950
question mark. And if you

NOTE Confidence: 0.95091116

00:26:57.950 --> 00:26:59.230
click that button, you can

NOTE Confidence: 0.95091116

00:26:59.230 --> 00:27:01.070
provide us some information about

NOTE Confidence: 0.95091116

00:27:01.070 --> 00:27:02.270
yourself, and Orchid ID would

NOTE Confidence: 0.95091116

00:27:02.270 --> 00:27:02.930
be great.

NOTE Confidence: 0.7799832

00:27:04.270 --> 00:27:04.770
NCBI,

NOTE Confidence: 0.94088197

00:27:05.390 --> 00:27:06.130
my bibliography

NOTE Confidence: 0.9843678

00:27:06.430 --> 00:27:07.650
page is okay too.

NOTE Confidence: 0.9930087

00:27:08.425 --> 00:27:09.825
Just, fill out that form,

NOTE Confidence: 0.9930087

00:27:09.825 --> 00:27:10.625
send it to us, and

NOTE Confidence: 0.9930087

00:27:10.625 --> 00:27:11.665
we'll get it configured for

NOTE Confidence: 0.9930087

00:27:11.665 --> 00:27:12.165
you.

NOTE Confidence: 0.98742896

00:27:12.465 --> 00:27:14.545
Awesome. And then once those

NOTE Confidence: 0.98742896

00:27:14.545 --> 00:27:16.145
publications are populated, you can

NOTE Confidence: 0.98742896

00:27:16.145 --> 00:27:17.425
choose if you wanna feature

NOTE Confidence: 0.98742896

00:27:17.425 --> 00:27:18.785
any, if you wanna hide

NOTE Confidence: 0.98742896

00:27:18.785 --> 00:27:20.305
any. You have full control

NOTE Confidence: 0.98742896

00:27:20.305 --> 00:27:22.109
over that. And those publications

NOTE Confidence: 0.98742896

00:27:22.169 --> 00:27:23.869
will also feed that graph,

NOTE Confidence: 0.98742896

00:27:24.169 --> 00:27:25.289
that shows research at a

NOTE Confidence: 0.98742896

00:27:25.289 --> 00:27:25.789
glance.

NOTE Confidence: 0.8263246

00:27:26.730 --> 00:27:27.869
Alright. The next one.

NOTE Confidence: 0.9837029

00:27:28.490 --> 00:27:29.530
And then just a couple

NOTE Confidence: 0.9837029

00:27:29.530 --> 00:27:30.650
notes about things that are

NOTE Confidence: 0.9837029

00:27:30.650 --> 00:27:32.169
coming soon. So we know

NOTE Confidence: 0.9837029

00:27:32.169 --> 00:27:32.970
that this is a lot

NOTE Confidence: 0.9837029

00:27:32.970 --> 00:27:35.049
of information. It's it's incredible

NOTE Confidence: 0.9837029

00:27:35.210 --> 00:27:36.908
it it's it right now,

NOTE Confidence: 0.9837029

00:27:36.908 --> 00:27:38.250
it's it's a lot to

NOTE Confidence: 0.9837029

00:27:38.250 --> 00:27:39.592
manually enter. So we are

NOTE Confidence: 0.9837029

00:27:39.592 --> 00:27:40.934
actively working on some ways

NOTE Confidence: 0.9837029

00:27:40.934 --> 00:27:42.276
to automate that process so

NOTE Confidence: 0.9837029

00:27:42.276 --> 00:27:43.618
that you can just copy

NOTE Confidence: 0.9837029

00:27:43.618 --> 00:27:44.960
and paste things in from

NOTE Confidence: 0.9837029

00:27:44.960 --> 00:27:46.571
your CV. We're not there

NOTE Confidence: 0.9837029

00:27:46.571 --> 00:27:47.913
yet, but that is on

NOTE Confidence: 0.9837029

00:27:47.913 --> 00:27:49.590
our radar. We're also working

NOTE Confidence: 0.9837029

00:27:49.649 --> 00:27:50.369
for those of you who

NOTE Confidence: 0.9837029

00:27:50.369 --> 00:27:52.210
don't have a bio that's

NOTE Confidence: 0.9837029

00:27:52.210 --> 00:27:54.549
that's written for, for YSM

NOTE Confidence: 0.9837029

00:27:54.609 --> 00:27:56.049
and for to facilitate the

NOTE Confidence: 0.9837029

00:27:56.049 --> 00:27:56.549
the

NOTE Confidence: 0.9995619

00:27:56.929 --> 00:27:57.830
quick creation

NOTE Confidence: 0.9859739

00:27:58.210 --> 00:28:00.070
of bios for YM.

NOTE Confidence: 0.9982045

00:28:00.450 --> 00:28:01.830
We're working on a process

NOTE Confidence: 0.9982045

00:28:01.970 --> 00:28:02.609
to create,

NOTE Confidence: 0.9956724

00:28:03.255 --> 00:28:04.695
to use the the information

NOTE Confidence: 0.9956724

00:28:04.695 --> 00:28:05.895
that you've entered into your

NOTE Confidence: 0.9956724

00:28:05.895 --> 00:28:06.395
profile

NOTE Confidence: 0.9833426

00:28:06.695 --> 00:28:08.295
to use AI to generate

NOTE Confidence: 0.9833426

00:28:08.295 --> 00:28:09.494
a draft for you. So

NOTE Confidence: 0.9833426

00:28:09.494 --> 00:28:11.115
it'll speed up that process

NOTE Confidence: 0.9833426

00:28:11.175 --> 00:28:12.215
of you being able to

NOTE Confidence: 0.9833426

00:28:12.215 --> 00:28:13.335
start from a draft and

NOTE Confidence: 0.9833426

00:28:13.335 --> 00:28:14.715
making edits and changes.

NOTE Confidence: 0.98493254

00:28:15.220 --> 00:28:17.080
And then we're also building,

NOTE Confidence: 0.9906505

00:28:17.780 --> 00:28:19.620
we're also improving the CV

NOTE Confidence: 0.9906505

00:28:19.620 --> 00:28:20.440
builder functionality

NOTE Confidence: 0.98295766

00:28:20.980 --> 00:28:22.280
where all of this information

NOTE Confidence: 0.98295766

00:28:22.340 --> 00:28:23.780
that you add, you will

NOTE Confidence: 0.98295766

00:28:23.780 --> 00:28:24.740
be able to just click

NOTE Confidence: 0.98295766

00:28:24.740 --> 00:28:25.780
a button and have it

NOTE Confidence: 0.98295766

00:28:25.780 --> 00:28:27.400
generate a Yale formatted

NOTE Confidence: 0.99812347

00:28:27.705 --> 00:28:29.304
formatted CV to be able

NOTE Confidence: 0.99812347

00:28:29.304 --> 00:28:30.184
to use for your for

NOTE Confidence: 0.99812347

00:28:30.184 --> 00:28:32.125
your appointments and promotion processes.

NOTE Confidence: 0.9978016

00:28:32.744 --> 00:28:33.625
So all of this is

NOTE Confidence: 0.9978016

00:28:33.625 --> 00:28:34.284
to come.

NOTE Confidence: 0.99659157

00:28:35.065 --> 00:28:36.184
We will certainly let you

NOTE Confidence: 0.99659157

00:28:36.184 --> 00:28:37.544
all know when they're ready,

NOTE Confidence: 0.99659157

00:28:37.544 --> 00:28:39.304
but they're in development. And

NOTE Confidence: 0.99659157

00:28:39.304 --> 00:28:39.804
so,

NOTE Confidence: 0.9457366

00:28:40.184 --> 00:28:41.625
that's, I believe, everything from

NOTE Confidence: 0.9457366

00:28:41.625 --> 00:28:43.110
my section. And I think,

NOTE Confidence: 0.9457366

00:28:43.350 --> 00:28:44.070
Mark is,

NOTE Confidence: 0.8915442

00:28:44.790 --> 00:28:46.490
Colleen's next. Great. Hi, everybody.

NOTE Confidence: 0.95462686

00:28:50.870 --> 00:28:52.170
Can I advance the slides?

NOTE Confidence: 0.99733543

00:28:53.750 --> 00:28:55.130
Thank you. So

NOTE Confidence: 0.98946756

00:28:55.430 --> 00:28:56.810
if you're new at Yale

NOTE Confidence: 0.98946756

00:28:57.030 --> 00:28:57.850
or you're

NOTE Confidence: 0.9778311

00:28:58.365 --> 00:28:59.325
new to the idea of

NOTE Confidence: 0.9778311

00:28:59.325 --> 00:29:00.685
doing media, I'm here to

NOTE Confidence: 0.9778311

00:29:00.685 --> 00:29:02.305
answer some of your potential

NOTE Confidence: 0.9778311

00:29:02.365 --> 00:29:04.605
questions. So first off, Yale

NOTE Confidence: 0.9778311

00:29:04.605 --> 00:29:05.645
School of Medicine is the

NOTE Confidence: 0.9778311

00:29:05.645 --> 00:29:06.925
new in the news about

NOTE Confidence: 0.9778311

00:29:06.925 --> 00:29:08.285
a hundred thousand times a

NOTE Confidence: 0.9778311

00:29:08.285 --> 00:29:08.785
year.

NOTE Confidence: 0.9991739

00:29:09.565 --> 00:29:11.325
That's a high volume. There's

NOTE Confidence: 0.9991739

00:29:11.325 --> 00:29:12.785
no lack of opportunity.

NOTE Confidence: 0.9874503

00:29:14.690 --> 00:29:15.810
I I say that new

NOTE Confidence: 0.9874503

00:29:15.890 --> 00:29:16.930
a lot of new faculty

NOTE Confidence: 0.9874503

00:29:16.930 --> 00:29:18.930
members aren't sure if their

NOTE Confidence: 0.9874503

00:29:18.930 --> 00:29:20.450
opinion would be valued, if

NOTE Confidence: 0.9874503

00:29:20.450 --> 00:29:22.050
they should get out there

NOTE Confidence: 0.9874503

00:29:22.050 --> 00:29:23.730
in media. You can absolutely

NOTE Confidence: 0.9874503

00:29:23.730 --> 00:29:25.190
check with your section chief,

NOTE Confidence: 0.97167796

00:29:25.570 --> 00:29:27.270
would be my first suggestion.

NOTE Confidence: 0.83980423

00:29:28.475 --> 00:29:29.375
But I haven't

NOTE Confidence: 0.9433714

00:29:29.675 --> 00:29:31.195
found in general that it's,

NOTE Confidence: 0.9433714

00:29:31.435 --> 00:29:33.035
an issue if you take

NOTE Confidence: 0.9433714

00:29:33.035 --> 00:29:34.155
time to do media and

NOTE Confidence: 0.9433714

00:29:34.155 --> 00:29:35.375
if you're trying to clean

NOTE Confidence: 0.9433714

00:29:35.515 --> 00:29:36.955
I mean, trying to fill

NOTE Confidence: 0.9433714

00:29:36.955 --> 00:29:38.655
your, clinic hours.

NOTE Confidence: 0.9912381

00:29:39.595 --> 00:29:40.555
It is a good way

NOTE Confidence: 0.9912381

00:29:40.555 --> 00:29:41.515
of getting out there and

NOTE Confidence: 0.9912381

00:29:41.515 --> 00:29:42.450
getting to the top of

NOTE Confidence: 0.9912381

00:29:42.450 --> 00:29:44.210
Google and and potentially being

NOTE Confidence: 0.9912381

00:29:44.210 --> 00:29:45.750
seen by patients,

NOTE Confidence: 0.99618113

00:29:46.850 --> 00:29:48.049
who are reading about the

NOTE Confidence: 0.99618113

00:29:48.049 --> 00:29:49.510
conditions you treat,

NOTE Confidence: 0.9996028

00:29:50.130 --> 00:29:51.270
or your new research.

NOTE Confidence: 0.9981222

00:29:52.370 --> 00:29:53.909
So if you are contacted

NOTE Confidence: 0.9981222

00:29:54.130 --> 00:29:54.789
by media

NOTE Confidence: 0.9988723

00:29:56.205 --> 00:29:56.705
directly,

NOTE Confidence: 0.9829431

00:29:57.725 --> 00:29:59.085
it's great to loop us

NOTE Confidence: 0.9829431

00:29:59.085 --> 00:30:00.544
in before you reply.

NOTE Confidence: 0.96343

00:30:01.725 --> 00:30:03.885
Definitely had situations where two

NOTE Confidence: 0.96343

00:30:03.885 --> 00:30:05.025
investigative reporters,

NOTE Confidence: 0.9052856

00:30:06.125 --> 00:30:07.245
from New York Times are

NOTE Confidence: 0.9052856

00:30:07.245 --> 00:30:08.385
on a chain with,

NOTE Confidence: 0.9926558

00:30:09.085 --> 00:30:10.705
a physician who didn't recognize

NOTE Confidence: 0.9926558

00:30:10.924 --> 00:30:11.424
that,

NOTE Confidence: 0.9967264

00:30:12.380 --> 00:30:14.320
this potentially was a negative

NOTE Confidence: 0.9967264

00:30:14.380 --> 00:30:15.820
story that they were after.

NOTE Confidence: 0.9967264

00:30:15.820 --> 00:30:17.679
So feel free to check-in.

NOTE Confidence: 0.9976019

00:30:18.380 --> 00:30:19.419
We can give you a

NOTE Confidence: 0.9976019

00:30:19.419 --> 00:30:21.340
little feedback on the,

NOTE Confidence: 0.8028904

00:30:21.899 --> 00:30:22.399
outlet,

NOTE Confidence: 0.9743126

00:30:22.779 --> 00:30:24.380
if the domain authority score

NOTE Confidence: 0.9743126

00:30:24.380 --> 00:30:25.419
of the outlet is really

NOTE Confidence: 0.9743126

00:30:25.419 --> 00:30:27.195
worth your time, the media

NOTE Confidence: 0.9743126

00:30:27.195 --> 00:30:28.875
bias of that outlet as

NOTE Confidence: 0.9743126

00:30:28.875 --> 00:30:29.695
well as,

NOTE Confidence: 0.90683556

00:30:30.554 --> 00:30:31.215
the journalist.

NOTE Confidence: 0.9964462

00:30:31.914 --> 00:30:33.035
And it may make you

NOTE Confidence: 0.9964462

00:30:33.035 --> 00:30:33.914
feel a lot better if

NOTE Confidence: 0.9964462

00:30:33.914 --> 00:30:35.215
we already know the individual

NOTE Confidence: 0.9964462

00:30:35.355 --> 00:30:36.414
who's reaching out.

NOTE Confidence: 0.98537385

00:30:37.835 --> 00:30:38.335
We

NOTE Confidence: 0.9239623

00:30:39.750 --> 00:30:41.210
also, you know,

NOTE Confidence: 0.96774274

00:30:41.990 --> 00:30:43.030
if you're working with the

NOTE Confidence: 0.96774274

00:30:43.030 --> 00:30:45.110
hospital branding, for example, in

NOTE Confidence: 0.96774274

00:30:45.110 --> 00:30:45.850
your title,

NOTE Confidence: 0.9274558

00:30:46.150 --> 00:30:47.190
you do need to work

NOTE Confidence: 0.9274558

00:30:47.190 --> 00:30:48.650
with their PR people.

NOTE Confidence: 0.97461075

00:30:49.350 --> 00:30:50.810
They're they're not,

NOTE Confidence: 0.9203544

00:30:51.510 --> 00:30:53.370
and they don't want people

NOTE Confidence: 0.9203544

00:30:53.465 --> 00:30:54.585
directly working with the media

NOTE Confidence: 0.9203544

00:30:54.585 --> 00:30:55.405
and using the,

NOTE Confidence: 0.94972086

00:30:56.025 --> 00:30:57.545
New Haven Health brand, so

NOTE Confidence: 0.94972086

00:30:57.545 --> 00:30:59.145
that's important to know. You

NOTE Confidence: 0.94972086

00:30:59.145 --> 00:31:01.145
can at, Yale School of

NOTE Confidence: 0.94972086

00:31:01.145 --> 00:31:01.645
Medicine,

NOTE Confidence: 0.97951543

00:31:02.745 --> 00:31:04.605
work with media directly. But

NOTE Confidence: 0.97951543

00:31:04.665 --> 00:31:06.365
if you are not experienced

NOTE Confidence: 0.97951543

00:31:06.425 --> 00:31:07.725
with media in particular,

NOTE Confidence: 0.9811888

00:31:08.185 --> 00:31:09.150
please reach out,

NOTE Confidence: 0.97728646

00:31:10.350 --> 00:31:11.470
so that we can help

NOTE Confidence: 0.97728646

00:31:11.470 --> 00:31:12.590
you along the way and

NOTE Confidence: 0.97728646

00:31:12.590 --> 00:31:13.730
to make sure it's successful.

NOTE Confidence: 0.94190854

00:31:15.550 --> 00:31:17.490
So we do national, regional,

NOTE Confidence: 0.94190854

00:31:17.550 --> 00:31:18.030
and,

NOTE Confidence: 0.94436514

00:31:18.590 --> 00:31:19.090
local,

NOTE Confidence: 0.9872646

00:31:19.550 --> 00:31:20.610
media as well.

NOTE Confidence: 0.99004614

00:31:20.910 --> 00:31:22.190
So, you know, we don't

NOTE Confidence: 0.99004614

00:31:22.190 --> 00:31:23.070
throw you in the deep

NOTE Confidence: 0.99004614

00:31:23.070 --> 00:31:24.850
end of the pool, generally,

NOTE Confidence: 0.99920785

00:31:25.365 --> 00:31:26.485
and start you off, you

NOTE Confidence: 0.99920785

00:31:26.485 --> 00:31:28.505
know, live on national TV.

NOTE Confidence: 0.9969627

00:31:29.445 --> 00:31:31.125
We need to get some

NOTE Confidence: 0.9969627

00:31:31.125 --> 00:31:32.965
local clips of you on

NOTE Confidence: 0.9969627

00:31:32.965 --> 00:31:34.725
TV, for example, in order

NOTE Confidence: 0.9969627

00:31:34.725 --> 00:31:36.585
to generally land those opportunities.

NOTE Confidence: 0.9917681

00:31:36.965 --> 00:31:37.465
So,

NOTE Confidence: 0.9984733

00:31:38.005 --> 00:31:39.300
it's good to, you know,

NOTE Confidence: 0.9984733

00:31:39.300 --> 00:31:40.600
start with some written

NOTE Confidence: 0.86925626

00:31:40.980 --> 00:31:42.660
replies and move up to

NOTE Confidence: 0.86925626

00:31:42.660 --> 00:31:44.040
a a phone interview,

NOTE Confidence: 0.9532797

00:31:44.740 --> 00:31:46.280
then a taped to live

NOTE Confidence: 0.92001987

00:31:46.580 --> 00:31:48.100
interview, and then then we'll

NOTE Confidence: 0.92001987

00:31:48.100 --> 00:31:48.980
get to the live and

NOTE Confidence: 0.92001987

00:31:48.980 --> 00:31:51.060
eventually to Oprah. Eventually to

NOTE Confidence: 0.92001987

00:31:51.060 --> 00:31:52.280
Oprah. So Yeah.

NOTE Confidence: 0.90595543

00:31:54.424 --> 00:31:55.645
Yeah. I worked with Anya

NOTE Confidence: 0.90595543

00:31:55.705 --> 00:31:57.544
right from the start. Okay.

NOTE Confidence: 0.90595543

00:31:57.544 --> 00:31:59.544
And that's a common path

NOTE Confidence: 0.90595543

00:31:59.544 --> 00:32:01.405
for moving forward with media.

NOTE Confidence: 0.761729

00:32:03.304 --> 00:32:04.044
In terms

NOTE Confidence: 0.9758007

00:32:04.585 --> 00:32:06.585
of consumer trade, we value

NOTE Confidence: 0.9758007

00:32:06.585 --> 00:32:07.085
both,

NOTE Confidence: 0.9907905

00:32:07.705 --> 00:32:08.905
as I'm sure you do

NOTE Confidence: 0.9907905

00:32:08.905 --> 00:32:09.565
as well.

NOTE Confidence: 0.9976881

00:32:10.020 --> 00:32:11.460
So we do bring both

NOTE Confidence: 0.9976881

00:32:11.460 --> 00:32:11.960
opportunities,

NOTE Confidence: 0.9851656

00:32:12.900 --> 00:32:14.120
forward to the faculty.

NOTE Confidence: 0.99556994

00:32:15.300 --> 00:32:17.000
We also have partnerships,

NOTE Confidence: 0.9686716

00:32:17.460 --> 00:32:18.660
a variety of them, that

NOTE Confidence: 0.9686716

00:32:18.660 --> 00:32:21.720
help us provide consistent visibility

NOTE Confidence: 0.9945651

00:32:22.100 --> 00:32:22.600
for

NOTE Confidence: 0.97038656

00:32:23.205 --> 00:32:24.645
our faculty, and that includes

NOTE Confidence: 0.97038656

00:32:24.645 --> 00:32:26.184
something like Yale Health headlines

NOTE Confidence: 0.97038656

00:32:26.245 --> 00:32:27.945
here. None of the partnerships

NOTE Confidence: 0.97038656

00:32:28.005 --> 00:32:29.205
that we do are paid.

NOTE Confidence: 0.97038656

00:32:29.205 --> 00:32:30.664
They are all earned

NOTE Confidence: 0.9953168

00:32:31.205 --> 00:32:33.365
opportunities because of relationships and

NOTE Confidence: 0.9953168

00:32:33.365 --> 00:32:34.985
because our physicians are so

NOTE Confidence: 0.9993192

00:32:35.580 --> 00:32:36.080
intelligent

NOTE Confidence: 0.98916644

00:32:36.460 --> 00:32:38.400
and doing cutting edge things,

NOTE Confidence: 0.9854363

00:32:39.340 --> 00:32:40.299
in the lab and in

NOTE Confidence: 0.9854363

00:32:40.299 --> 00:32:42.220
the clinic that, they are

NOTE Confidence: 0.9854363

00:32:42.220 --> 00:32:43.360
highly sought after.

NOTE Confidence: 0.99580514

00:32:44.380 --> 00:32:46.220
So, generally, if there is

NOTE Confidence: 0.99580514

00:32:46.220 --> 00:32:48.059
something you're really excited about,

NOTE Confidence: 0.99580514

00:32:48.059 --> 00:32:49.340
we can find a way

NOTE Confidence: 0.99580514

00:32:49.340 --> 00:32:49.840
to

NOTE Confidence: 0.8170088

00:32:50.385 --> 00:32:51.845
bug it, somewhere,

NOTE Confidence: 0.96470976

00:32:52.625 --> 00:32:54.625
either between either one amongst

NOTE Confidence: 0.96470976

00:32:54.625 --> 00:32:56.325
one of our partnerships or,

NOTE Confidence: 0.99245656

00:32:56.945 --> 00:32:58.965
through an earned media opportunity.

NOTE Confidence: 0.9562815

00:33:00.145 --> 00:33:02.085
We do provide media prep,

NOTE Confidence: 0.9997615

00:33:02.705 --> 00:33:03.905
so reach out if you're

NOTE Confidence: 0.9997615

00:33:03.905 --> 00:33:04.405
interested.

NOTE Confidence: 0.9951249

00:33:05.505 --> 00:33:06.005
One

NOTE Confidence: 0.98113495

00:33:06.360 --> 00:33:07.960
important point is don't speak

NOTE Confidence: 0.98113495

00:33:07.960 --> 00:33:09.720
for Yale, when you're doing

NOTE Confidence: 0.98113495

00:33:09.720 --> 00:33:10.220
media,

NOTE Confidence: 0.9859628

00:33:10.840 --> 00:33:12.280
or you're writing op eds.

NOTE Confidence: 0.9859628

00:33:12.280 --> 00:33:13.100
Right? So

NOTE Confidence: 0.97036695

00:33:13.400 --> 00:33:15.000
opinions are your own. Claim

NOTE Confidence: 0.97036695

00:33:15.000 --> 00:33:15.500
them.

NOTE Confidence: 0.9826727

00:33:16.120 --> 00:33:17.320
It's great to share your

NOTE Confidence: 0.9826727

00:33:17.320 --> 00:33:19.215
expertise, but just beware

NOTE Confidence: 0.97464085

00:33:19.595 --> 00:33:21.615
of beware of, that line.

NOTE Confidence: 0.999169

00:33:22.075 --> 00:33:22.575
Also,

NOTE Confidence: 0.95567083

00:33:24.394 --> 00:33:24.894
endorsing

NOTE Confidence: 0.9327224

00:33:25.195 --> 00:33:25.695
product,

NOTE Confidence: 0.9959532

00:33:26.075 --> 00:33:27.195
is another area we get

NOTE Confidence: 0.9959532

00:33:27.195 --> 00:33:28.495
a lot of questions about.

NOTE Confidence: 0.9982765

00:33:28.955 --> 00:33:29.995
And because we are a

NOTE Confidence: 0.9982765

00:33:29.995 --> 00:33:30.495
nonprofit,

NOTE Confidence: 0.9786307

00:33:32.059 --> 00:33:32.880
we're not

NOTE Confidence: 0.9910485

00:33:33.260 --> 00:33:34.860
able to endorse products. If

NOTE Confidence: 0.9910485

00:33:34.860 --> 00:33:35.820
you feel strongly about a

NOTE Confidence: 0.9910485

00:33:35.820 --> 00:33:36.940
pair of sneakers and you're

NOTE Confidence: 0.9910485

00:33:36.940 --> 00:33:38.480
doing something on

NOTE Confidence: 0.9462907

00:33:39.100 --> 00:33:39.260
on,

NOTE Confidence: 0.9642435

00:33:39.980 --> 00:33:41.419
feet because you're a foot

NOTE Confidence: 0.9642435

00:33:41.419 --> 00:33:43.120
and ankle surgeon, it's okay

NOTE Confidence: 0.9642435

00:33:43.179 --> 00:33:44.620
to say, you know, in

NOTE Confidence: 0.9642435

00:33:44.620 --> 00:33:45.980
my opinion, such a such

NOTE Confidence: 0.9642435

00:33:45.980 --> 00:33:47.760
a shoe, you know, offers

NOTE Confidence: 0.9642435

00:33:48.005 --> 00:33:49.045
support, you know, that you

NOTE Confidence: 0.9642435

00:33:49.045 --> 00:33:50.905
need throughout the day. Whatever.

NOTE Confidence: 0.9642435

00:33:51.045 --> 00:33:51.525
But,

NOTE Confidence: 0.9420498

00:33:52.165 --> 00:33:53.285
it just make sure it

NOTE Confidence: 0.9420498

00:33:53.285 --> 00:33:54.805
doesn't sound as though Yale

NOTE Confidence: 0.9420498

00:33:54.805 --> 00:33:56.185
is endorsing that product.

NOTE Confidence: 0.9527096

00:33:56.885 --> 00:33:58.005
Could I what's I have

NOTE Confidence: 0.9527096

00:33:58.005 --> 00:33:58.965
a stupid question. What's the

NOTE Confidence: 0.9527096

00:33:58.965 --> 00:34:00.725
difference between consumer and trade

NOTE Confidence: 0.9527096

00:34:00.725 --> 00:34:01.225
media?

NOTE Confidence: 0.99977815

00:34:01.890 --> 00:34:02.390
Sure.

NOTE Confidence: 0.99856126

00:34:02.690 --> 00:34:04.450
So consumer media is,

NOTE Confidence: 0.9983236

00:34:04.770 --> 00:34:05.670
geared towards

NOTE Confidence: 0.9700027

00:34:06.130 --> 00:34:06.630
consumers,

NOTE Confidence: 0.9913138

00:34:07.090 --> 00:34:08.070
everyday people.

NOTE Confidence: 0.98675406

00:34:08.370 --> 00:34:10.070
Trade media is your,

NOTE Confidence: 0.9882558

00:34:10.530 --> 00:34:12.530
business to business, your physician

NOTE Confidence: 0.9882558

00:34:12.530 --> 00:34:13.190
to physician

NOTE Confidence: 0.9489451

00:34:14.344 --> 00:34:14.844
audiences.

NOTE Confidence: 0.9800961

00:34:15.145 --> 00:34:17.065
So it's other physicians or

NOTE Confidence: 0.9800961

00:34:17.065 --> 00:34:18.585
other researchers who are reading

NOTE Confidence: 0.9800961

00:34:18.585 --> 00:34:18.984
that,

NOTE Confidence: 0.9513963

00:34:19.785 --> 00:34:21.005
information generally,

NOTE Confidence: 0.9972697

00:34:22.265 --> 00:34:22.765
not

NOTE Confidence: 0.87091666

00:34:23.625 --> 00:34:24.525
a lay audience.

NOTE Confidence: 0.9070529

00:34:25.305 --> 00:34:26.045
Ah, okay.

NOTE Confidence: 0.9969579

00:34:26.540 --> 00:34:27.180
Are you ready for the

NOTE Confidence: 0.9969579

00:34:27.180 --> 00:34:27.920
next slide?

NOTE Confidence: 0.9970633

00:34:28.219 --> 00:34:28.719
Mhmm.

NOTE Confidence: 0.98412114

00:34:30.300 --> 00:34:31.260
So we do get a

NOTE Confidence: 0.98412114

00:34:31.260 --> 00:34:32.540
lot of questions about social

NOTE Confidence: 0.98412114

00:34:32.540 --> 00:34:33.040
media.

NOTE Confidence: 0.9942628

00:34:33.900 --> 00:34:35.339
If you are newer to

NOTE Confidence: 0.9942628

00:34:35.339 --> 00:34:37.359
Yale, maybe have some questions

NOTE Confidence: 0.9942628

00:34:37.420 --> 00:34:38.859
about this, feel free to

NOTE Confidence: 0.9942628

00:34:38.859 --> 00:34:39.680
reach out.

NOTE Confidence: 0.9627783

00:34:40.700 --> 00:34:41.200
The

NOTE Confidence: 0.9982952

00:34:41.805 --> 00:34:43.964
the underlying questions generally have

NOTE Confidence: 0.9982952

00:34:43.964 --> 00:34:45.484
to do about personal social

NOTE Confidence: 0.9982952

00:34:45.484 --> 00:34:45.984
media.

NOTE Confidence: 0.9979899

00:34:46.444 --> 00:34:48.285
You absolutely can have personal

NOTE Confidence: 0.9979899

00:34:48.285 --> 00:34:49.645
social media. Just make sure

NOTE Confidence: 0.9979899

00:34:49.645 --> 00:34:50.625
it's distinguished

NOTE Confidence: 0.98904884

00:34:50.925 --> 00:34:52.704
from official Yale accounts.

NOTE Confidence: 0.964489

00:34:53.085 --> 00:34:54.330
Right? So you can see

NOTE Confidence: 0.964489

00:34:54.410 --> 00:34:55.710
I got doctor Coppell's,

NOTE Confidence: 0.952196

00:34:56.410 --> 00:34:57.870
approval for this, and he

NOTE Confidence: 0.952196

00:34:58.090 --> 00:34:59.370
wants me to let everyone

NOTE Confidence: 0.952196

00:34:59.370 --> 00:35:00.489
know he's really not using

NOTE Confidence: 0.952196

00:35:00.489 --> 00:35:01.230
x anymore.

NOTE Confidence: 0.9871602

00:35:02.410 --> 00:35:02.910
But

NOTE Confidence: 0.99947643

00:35:03.290 --> 00:35:04.510
you can't mistake

NOTE Confidence: 0.9996999

00:35:04.969 --> 00:35:06.810
this account for an official

NOTE Confidence: 0.9996999

00:35:06.810 --> 00:35:08.505
account. He's not using

NOTE Confidence: 0.943012

00:35:08.885 --> 00:35:09.625
the Yale,

NOTE Confidence: 0.9305996

00:35:10.885 --> 00:35:11.385
logo,

NOTE Confidence: 0.8506051

00:35:11.765 --> 00:35:12.265
wordmark.

NOTE Confidence: 0.9826363

00:35:12.965 --> 00:35:14.425
He's not using the shield,

NOTE Confidence: 0.9826363

00:35:14.565 --> 00:35:16.165
so it's very clear when

NOTE Confidence: 0.9826363

00:35:16.165 --> 00:35:17.385
you look at the account

NOTE Confidence: 0.9987085

00:35:17.685 --> 00:35:18.885
that this is a private

NOTE Confidence: 0.9987085

00:35:18.885 --> 00:35:20.585
account. He does identify

NOTE Confidence: 0.99930644

00:35:20.885 --> 00:35:22.905
himself as affiliated with Yale,

NOTE Confidence: 0.99930644

00:35:23.180 --> 00:35:24.239
but he does claim

NOTE Confidence: 0.9937336

00:35:24.940 --> 00:35:26.540
that the tweets are not

NOTE Confidence: 0.9937336

00:35:26.540 --> 00:35:27.520
medical advice

NOTE Confidence: 0.9804846

00:35:28.060 --> 00:35:29.420
and that opinions are his

NOTE Confidence: 0.9804846

00:35:29.420 --> 00:35:30.540
own. And those are two

NOTE Confidence: 0.9804846

00:35:30.540 --> 00:35:31.920
really important elements.

NOTE Confidence: 0.98659265

00:35:33.820 --> 00:35:34.320
Also,

NOTE Confidence: 0.9841581

00:35:35.500 --> 00:35:37.440
just a few pointers here.

NOTE Confidence: 0.9841581

00:35:37.500 --> 00:35:39.155
The the thing that's so

NOTE Confidence: 0.9841581

00:35:39.155 --> 00:35:40.675
important, of course, is not

NOTE Confidence: 0.9841581

00:35:40.675 --> 00:35:41.655
to post PHI.

NOTE Confidence: 0.99440706

00:35:42.835 --> 00:35:44.515
So please be very careful

NOTE Confidence: 0.99440706

00:35:44.515 --> 00:35:45.415
about that.

NOTE Confidence: 0.9991131

00:35:46.035 --> 00:35:47.555
We are updating the social

NOTE Confidence: 0.9991131

00:35:47.555 --> 00:35:49.094
media policy right now.

NOTE Confidence: 0.9996584

00:35:49.395 --> 00:35:50.940
There will be there is

NOTE Confidence: 0.9996584

00:35:50.940 --> 00:35:51.839
one available

NOTE Confidence: 0.99898195

00:35:52.140 --> 00:35:53.920
for, anyone who's interested

NOTE Confidence: 0.9880953

00:35:54.219 --> 00:35:55.980
on policy tech, but I

NOTE Confidence: 0.9880953

00:35:55.980 --> 00:35:57.020
am letting you know that

NOTE Confidence: 0.9880953

00:35:57.020 --> 00:35:58.480
there are changes forthcoming.

NOTE Confidence: 0.9362138

00:35:59.420 --> 00:36:01.020
So some of that advice

NOTE Confidence: 0.9362138

00:36:01.020 --> 00:36:02.480
is is going to change,

NOTE Confidence: 0.9916113

00:36:03.180 --> 00:36:04.160
in terms of,

NOTE Confidence: 0.95807767

00:36:04.940 --> 00:36:06.160
patients, etcetera,

NOTE Confidence: 0.9843147

00:36:06.515 --> 00:36:08.355
and and how, patient images

NOTE Confidence: 0.9843147

00:36:08.355 --> 00:36:09.495
are shared on social.

NOTE Confidence: 0.99578923

00:36:11.075 --> 00:36:12.915
If you are faced with

NOTE Confidence: 0.99578923

00:36:12.915 --> 00:36:14.915
any negativity on social media,

NOTE Confidence: 0.99578923

00:36:14.915 --> 00:36:15.955
our advice is to take

NOTE Confidence: 0.99578923

00:36:15.955 --> 00:36:16.855
the high road,

NOTE Confidence: 0.93090343

00:36:18.530 --> 00:36:19.890
you know, and to,

NOTE Confidence: 0.99709696

00:36:20.690 --> 00:36:22.369
always, you know, really think

NOTE Confidence: 0.99709696

00:36:22.369 --> 00:36:24.550
about your comments and how

NOTE Confidence: 0.99709696

00:36:24.690 --> 00:36:26.230
they can affect the institution

NOTE Confidence: 0.9999327

00:36:26.530 --> 00:36:27.270
as well.

NOTE Confidence: 0.96988964

00:36:29.170 --> 00:36:30.310
If you are

NOTE Confidence: 0.98959994

00:36:30.770 --> 00:36:31.270
posting,

NOTE Confidence: 0.9783102

00:36:31.570 --> 00:36:32.469
think twice,

NOTE Confidence: 0.977985

00:36:33.344 --> 00:36:34.785
that you know, about anything

NOTE Confidence: 0.977985

00:36:34.785 --> 00:36:37.045
being mistaken for medical advice,

NOTE Confidence: 0.88561755

00:36:38.465 --> 00:36:39.905
get excited about a new

NOTE Confidence: 0.88561755

00:36:39.905 --> 00:36:40.405
product,

NOTE Confidence: 0.99258494

00:36:41.025 --> 00:36:42.305
that you're using at the

NOTE Confidence: 0.99258494

00:36:42.305 --> 00:36:43.585
hospital, a new piece of

NOTE Confidence: 0.99258494

00:36:43.585 --> 00:36:44.565
equipment, etcetera.

NOTE Confidence: 0.8924406

00:36:45.505 --> 00:36:46.165
You know?

NOTE Confidence: 0.99696875

00:36:46.770 --> 00:36:48.870
Please don't do product endorsements

NOTE Confidence: 0.99696875

00:36:48.930 --> 00:36:49.890
where it looks like the

NOTE Confidence: 0.99696875

00:36:49.890 --> 00:36:52.370
Yale doctor is posing with,

NOTE Confidence: 0.99696875

00:36:52.370 --> 00:36:53.570
you know, the new product

NOTE Confidence: 0.99696875

00:36:53.570 --> 00:36:54.450
in a box or the

NOTE Confidence: 0.99696875

00:36:54.450 --> 00:36:55.510
new piece of equipment,

NOTE Confidence: 0.96712935

00:36:56.290 --> 00:36:57.430
because of our nonprofit

NOTE Confidence: 0.99169034

00:36:57.810 --> 00:36:58.310
status.

NOTE Confidence: 0.99500716

00:36:59.330 --> 00:36:59.830
And

NOTE Confidence: 0.98245573

00:37:00.945 --> 00:37:01.445
we

NOTE Confidence: 0.7323351

00:37:01.865 --> 00:37:02.365
would

NOTE Confidence: 0.99048907

00:37:02.785 --> 00:37:03.905
really like people to think

NOTE Confidence: 0.99048907

00:37:03.905 --> 00:37:05.585
about how selfies in a

NOTE Confidence: 0.99048907

00:37:05.585 --> 00:37:07.745
patient care area with a

NOTE Confidence: 0.99048907

00:37:07.745 --> 00:37:08.245
staff

NOTE Confidence: 0.99324554

00:37:08.545 --> 00:37:10.065
or by yourself, how those

NOTE Confidence: 0.99324554

00:37:10.065 --> 00:37:10.885
are construed,

NOTE Confidence: 0.9994573

00:37:11.905 --> 00:37:12.405
potentially

NOTE Confidence: 0.93070537

00:37:12.785 --> 00:37:14.065
by patients who,

NOTE Confidence: 0.99320024

00:37:15.690 --> 00:37:17.290
wanna see a physician, you

NOTE Confidence: 0.99320024

00:37:17.290 --> 00:37:19.210
know, being serious about their

NOTE Confidence: 0.99320024

00:37:19.210 --> 00:37:20.730
work and, you know, think

NOTE Confidence: 0.99320024

00:37:20.730 --> 00:37:22.329
about how the image might

NOTE Confidence: 0.99320024

00:37:22.329 --> 00:37:23.770
be perceived before you post

NOTE Confidence: 0.99320024

00:37:23.770 --> 00:37:24.270
it.

NOTE Confidence: 0.9990489

00:37:24.969 --> 00:37:25.930
If you do have any

NOTE Confidence: 0.9990489

00:37:25.930 --> 00:37:27.770
questions about social media or

NOTE Confidence: 0.9990489

00:37:27.770 --> 00:37:29.425
you're excited to do media,

NOTE Confidence: 0.9990489

00:37:29.485 --> 00:37:30.864
please reach out to me.

NOTE Confidence: 0.9620209

00:37:31.165 --> 00:37:32.285
I have a great little

NOTE Confidence: 0.9620209

00:37:32.285 --> 00:37:33.325
team, and,

NOTE Confidence: 0.9823696

00:37:34.605 --> 00:37:36.285
we are always looking for

NOTE Confidence: 0.9823696

00:37:36.285 --> 00:37:37.565
your cell phone number so

NOTE Confidence: 0.9823696

00:37:37.565 --> 00:37:39.085
we can bug you in

NOTE Confidence: 0.9823696

00:37:39.085 --> 00:37:41.005
real time instead of waiting

NOTE Confidence: 0.9823696

00:37:41.005 --> 00:37:42.125
for everyone to have time

NOTE Confidence: 0.9823696

00:37:42.125 --> 00:37:43.344
to go through their emails.

NOTE Confidence: 0.999736

00:37:43.800 --> 00:37:44.540
The opportunities

NOTE Confidence: 0.9997382

00:37:45.160 --> 00:37:46.760
move very quickly. If you're

NOTE Confidence: 0.9997382

00:37:46.760 --> 00:37:47.500
not interested

NOTE Confidence: 0.9894908

00:37:48.280 --> 00:37:49.340
and you see it,

NOTE Confidence: 0.9778297

00:37:49.800 --> 00:37:52.200
please just indicate that thanks,

NOTE Confidence: 0.9778297

00:37:52.200 --> 00:37:53.719
no thanks, and we will

NOTE Confidence: 0.9778297

00:37:53.719 --> 00:37:55.400
move on. We also love

NOTE Confidence: 0.9778297

00:37:55.400 --> 00:37:57.080
referrals if you wanna rope

NOTE Confidence: 0.9778297

00:37:57.080 --> 00:37:59.325
someone else into the opportunity.

NOTE Confidence: 0.9855321

00:38:00.505 --> 00:38:01.465
Happy to have,

NOTE Confidence: 0.9981044

00:38:02.105 --> 00:38:02.925
you participate.

NOTE Confidence: 0.99084103

00:38:03.625 --> 00:38:04.745
There's is there a place

NOTE Confidence: 0.99084103

00:38:04.745 --> 00:38:05.785
on your profile where you

NOTE Confidence: 0.99084103

00:38:05.785 --> 00:38:06.985
can post your cell phone

NOTE Confidence: 0.99084103

00:38:06.985 --> 00:38:08.425
and turn it on turn

NOTE Confidence: 0.99084103

00:38:08.425 --> 00:38:09.465
it off so it's not

NOTE Confidence: 0.99084103

00:38:09.465 --> 00:38:10.685
visible to the,

NOTE Confidence: 0.9990778

00:38:12.665 --> 00:38:13.485
to the world?

NOTE Confidence: 0.9723125

00:38:14.719 --> 00:38:15.519
Isn't there a place to

NOTE Confidence: 0.9723125

00:38:15.760 --> 00:38:17.200
there might be. That's a

NOTE Confidence: 0.9723125

00:38:17.200 --> 00:38:18.559
good point. Like, I could

NOTE Confidence: 0.9723125

00:38:18.719 --> 00:38:20.000
right. So, like, this phone

NOTE Confidence: 0.9723125

00:38:20.000 --> 00:38:21.200
number for me, I have

NOTE Confidence: 0.9723125

00:38:21.200 --> 00:38:22.239
it posted here, and I

NOTE Confidence: 0.9723125

00:38:22.239 --> 00:38:23.119
can turn it on or

NOTE Confidence: 0.9723125

00:38:23.119 --> 00:38:24.319
off. So that's actually one

NOTE Confidence: 0.9723125

00:38:24.319 --> 00:38:25.359
way people could put their

NOTE Confidence: 0.9723125

00:38:25.359 --> 00:38:26.420
cell phone in here.

NOTE Confidence: 0.99111956

00:38:26.799 --> 00:38:28.160
I mean, nobody else is

NOTE Confidence: 0.99111956

00:38:28.160 --> 00:38:28.980
ever gonna

NOTE Confidence: 0.98237544

00:38:29.575 --> 00:38:31.175
use it for anything. But

NOTE Confidence: 0.98237544

00:38:31.175 --> 00:38:32.135
if they wanted to, they

NOTE Confidence: 0.98237544

00:38:32.135 --> 00:38:33.094
could post their cell phone

NOTE Confidence: 0.98237544

00:38:33.094 --> 00:38:33.815
in here, and then you

NOTE Confidence: 0.98237544

00:38:33.815 --> 00:38:34.215
would,

NOTE Confidence: 0.9990045

00:38:36.215 --> 00:38:37.335
you we would be able

NOTE Confidence: 0.9990045

00:38:37.335 --> 00:38:38.295
to see it, but, like,

NOTE Confidence: 0.9990045

00:38:38.295 --> 00:38:39.675
the public can't see it.

NOTE Confidence: 0.9954528

00:38:40.775 --> 00:38:41.515
Good idea.

NOTE Confidence: 0.999687

00:38:43.020 --> 00:38:43.920
Did you

NOTE Confidence: 0.99233603

00:38:44.620 --> 00:38:45.440
next slide.

NOTE Confidence: 0.9904649

00:38:46.380 --> 00:38:47.660
I think that's it for

NOTE Confidence: 0.9904649

00:38:47.660 --> 00:38:48.160
me.