YSM Communications Profile Management Social Media and Other Services

Transcript

• 00:00Appreciate everybody joining for this
• 00:02OAPD workshop.
• 00:04It's great to have communications
• 00:06coming. It's stuff that we
• 00:07rely upon all the time.
• 00:08We know some of what
• 00:09they do and not enough.
• 00:10So it's great to have
• 00:12them filling us in.
• 00:15Lena,
• 00:16Smith Parker is gonna
• 00:18lead us off, I think,
• 00:19with a group of that
• 00:20are here, and I'll leave
• 00:21it to you, Lena. It's
• 00:22okay to get it started
• 00:24and, be introducing the rest.
• 00:26Absolutely.
• 00:27So I am obviously from
• 00:29the office of communications, which
• 00:31is a central office, which
• 00:32means we are paid for
• 00:33by all of you.
• 00:35And so you should therefore
• 00:36take advantage of us because
• 00:38we are your central resource.
• 00:40And I'm gonna have Colleen
• 00:43introduce I'm just gonna call
• 00:44on each of you. Colleen,
• 00:45you're gonna introduce yourself next.
• 00:48I'm Colleen Moriarty. I am
• 00:50director of media relations and
• 00:51audience development. That means I'm
• 00:53looking out for not only
• 00:54media, but also social media,
• 00:57reputation,
• 00:59related,
• 01:01items, crisis.
• 01:03Jen Torrance?
• 01:05I am Jen Torrance. I
• 01:06am the senior director of
• 01:07brand and content strategy for
• 01:09the School of Medicine.
• 01:11I started in July, so
• 01:13I'm still learning a lot.
• 01:15My team,
• 01:16is comprised of all of
• 01:17the editorial content developers for,
• 01:21the YSM and YM websites.
• 01:23We do Yale Medicine magazine,
• 01:26And I also have, Jen
• 01:28Stockwell, who is our brand
• 01:29manager, reporting to me. So
• 01:32brand and content development for
• 01:33both YSM and YM.
• 01:37And Mark?
• 01:39Hi. I'm Mark Albus. I
• 01:40am the product director
• 01:42for the school medicine communications
• 01:44office.
• 01:45And, basically, that means if
• 01:48something on the school of
• 01:50medicine or Yale Medicine website
• 01:52is not working the way
• 01:53you think it should be
• 01:53working, please reach out to
• 01:55me because I can
• 01:56maybe get something done to
• 01:57make it work a little
• 01:58better.
• 02:00Yes. Mark is amazing and
• 02:02fixes things. Actually, everybody, this
• 02:04is this is the cherry
• 02:05picked group from communications for
• 02:07you. So and, we have
• 02:09a couple of your communications
• 02:11officers on here too. But,
• 02:14I'm going to share my
• 02:16screen.
• 02:17And
• 02:20oh, no. Don't do that.
• 02:24What's it doing? It's giving
• 02:26the whole thing. I don't
• 02:27wanna do the whole thing.
• 02:29I wanna show it like
• 02:32like
• 02:34that. That's what I want
• 02:35because every single thing I'm
• 02:37gonna do is gonna open
• 02:38a web page. So you
• 02:39should see office of communications.
• 02:41That's what you see. Right?
• 02:43Yes.
• 02:44Okay.
• 02:45So the office of communications,
• 02:46like I said, it's central.
• 02:47We are the intentional voice
• 02:49of the school supported by
• 02:50a unified communications team that
• 02:52speaks to internal and external
• 02:54audiences and represents the school
• 02:56in a consistent, cohesive, and
• 02:58compelling manner. Everything I'm gonna
• 03:00show you today is on
• 03:01this site in some form
• 03:02or another, organized well or
• 03:04not very well.
• 03:06Depends. But I fight a
• 03:07lot to keep everything open
• 03:09to Google. So if you
• 03:10have questions, you should be
• 03:11able to type them into
• 03:12Google and get pretty good
• 03:14answers as long as you,
• 03:15you know, have Yale School
• 03:16of Medicine in your I'll
• 03:18show it to you in
• 03:19a minute. I'll show it
• 03:21I'll show you it working.
• 03:23So all of our communication
• 03:25stuff is out there. And
• 03:26the way I created my
• 03:28part of this presentation today
• 03:30is,
• 03:31in a way, it's the
• 03:32top ten questions I get
• 03:33from faculty. So, hopefully, this
• 03:36is actually feels relevant and
• 03:37if to you. And if
• 03:39you
• 03:40wanna interrupt me and ask
• 03:41a specific question about what
• 03:43I'm talking about, please feel
• 03:44free because that is how
• 03:45I find
• 03:46that I can be of
• 03:47most help to people is
• 03:49by answering their individual questions.
• 03:51So new faculty orientation, we
• 03:52had headshots.
• 03:53Maybe you missed yours.
• 03:56Here's how you get a
• 03:57new headshot. We offer them
• 03:58a couple times a month.
• 03:59I know for sure November
• 04:01twentieth is booked,
• 04:02but December third has a
• 04:04few slots left,
• 04:05and they post
• 04:07you know, every month, they
• 04:08post a couple of slots.
• 04:10So or, you know, a
• 04:11couple of days where they
• 04:12do headshots, and it's just
• 04:13it's right in the main
• 04:14hall, second floor of SHM.
• 04:16If you don't have a
• 04:17headshot, you should get
• 04:18one because
• 04:19your web profile looks better
• 04:21with your headshot.
• 04:23Speaking of web profiles, how
• 04:25do I update my online
• 04:26profile?
• 04:28So if you haven't heard
• 04:29of Beatrix or used Beatrix,
• 04:31it's because you're choosing not
• 04:33to pay attention while you
• 04:35actually used Beatrix.
• 04:36Because Beatrix is our, school
• 04:39wide content management system that
• 04:40maintains profiles
• 04:42and all sorts of things,
• 04:43news, events,
• 04:45and all of the content
• 04:46for all of our websites.
• 04:48Beatrix is named after Beatrix
• 04:50Hamburg. And if you don't
• 04:51know who that is, I
• 04:52recommend googling it because
• 04:55she was phenomenal.
• 04:56So,
• 04:58if you can't remember Beatrix,
• 05:00then you just go to
• 05:01Google,
• 05:03and you type in your
• 05:04name.
• 05:06This is my name, not
• 05:07yours. We had somebody type
• 05:09in net ID one time.
• 05:12And the way it works
• 05:15is if you type in
• 05:16Yale with your name into
• 05:17Google, you should come up
• 05:19at the top of the
• 05:20search results because we have
• 05:22the greatest authority
• 05:24as the
• 05:27content creator of Yale School
• 05:28of Medicine content and your
• 05:30profile. If your profile isn't
• 05:32coming up at the top,
• 05:32you need to tell me
• 05:33because we need to fix
• 05:34it. You need to come
• 05:35up at the top. So
• 05:36if you Google yourself and
• 05:38the word Yale, you should
• 05:38be at the top.
• 05:40Then you get your profile,
• 05:42which we can help you
• 05:43make more gorgeous.
• 05:44All of these things
• 05:46are changeable by you. Jen
• 05:48Torrance is gonna get into
• 05:49this,
• 05:50in detail with you. But
• 05:51if you, like I said,
• 05:52if you can't remember the
• 05:53word Beatrix,
• 05:54right at the bottom of
• 05:55your profile after you Google
• 05:56yourself is edit profile, and
• 05:59that will take you there.
• 06:00So I put a little
• 06:01reminder on there. You can
• 06:02have a cool quote from
• 06:03The Lorax if you need
• 06:04to. I mean, that's my
• 06:06quote, but, you know, he's
• 06:07got others.
• 06:09Where do I get business
• 06:10cards?
• 06:12Business cards go in and
• 06:13out of fashion. It's the
• 06:14strangest thing.
• 06:16Sometimes it's like, you have
• 06:17a business card. You're a
• 06:18complete Luddite. And then it's
• 06:19like, wait. You have a
• 06:20business card? That is so
• 06:21cool.
• 06:23So if you if they're
• 06:24in fashion today, you order
• 06:26them through YPPS.
• 06:28YPPS is the Yale printing
• 06:30and publishing service. It's really
• 06:33convoluted. I don't know why
• 06:34it's so convoluted. Everything they
• 06:35do is convoluted,
• 06:36but
• 06:37you can literally go in
• 06:38here and order business cards.
• 06:41And then you too can
• 06:42be cool and have cool
• 06:43Yale business cards,
• 06:45which
• 06:46I think I mean, I
• 06:47like. I've been here twenty
• 06:48three years, so I'm kind
• 06:50of a I'm a Yale
• 06:51fan,
• 06:52and I'm okay with
• 06:54that. How do I advertise
• 06:55my clinic? Are you seeing
• 06:56patients?
• 06:58And you don't have the
• 06:59next three months filled with
• 07:01patients,
• 07:03eighty people a day every
• 07:05five minutes or however
• 07:07horrible it is. I'm so
• 07:08sorry,
• 07:09but we count on you
• 07:10to be awesome.
• 07:12And,
• 07:13we will help you market
• 07:15your
• 07:15clinic,
• 07:16and we have, you know,
• 07:17all kinds of things like
• 07:18the social media accounts, which
• 07:20Colleen's gonna talk more about.
• 07:21But, you know, it's LinkedIn
• 07:23and Instagram,
• 07:24Insta,
• 07:25and all that.
• 07:27Tracy Hamill is your marketing
• 07:28contact, brochures,
• 07:30events,
• 07:32photography,
• 07:33videos.
• 07:34We'll do it all. We'll
• 07:35get you we'll get you
• 07:37more patients, and we'll be
• 07:38really happy and excited
• 07:40to do it. Uh-oh. There's
• 07:41comments in the chat.
• 07:44Could someone read comments for
• 07:45me, Mark or Jen? Okay,
• 07:47Jen. Yeah. Happy to do
• 07:48that.
• 07:50Oh, Victoria mentioned to record
• 07:51your attendance and re receive
• 07:53credit for today's session.
• 07:54And then if you I'll
• 07:55open the chat, there's a
• 07:57text
• 07:58phone number there with a
• 07:59code.
• 08:00So just remember to do
• 08:01that to get your CME
• 08:02credit.
• 08:04Thank you. Awesome reminder.
• 08:08So how do I get
• 08:09or edit a website?
• 08:11So if you are more
• 08:12research focused than clinical, we
• 08:14can build you a lab
• 08:15website.
• 08:16Yes. They look like Yale
• 08:18School of Medicine websites. They
• 08:19don't look really cool like
• 08:21Woosai.
• 08:22I'm sorry.
• 08:23This is our template.
• 08:24But it also gives us
• 08:25great authority, and it gives
• 08:27you great authenticity
• 08:29as a Yale School of
• 08:30Medicine lab
• 08:31website, looking like a Yale
• 08:32School of Medicine lab website.
• 08:33So there's two sides to
• 08:34that coin. If you ever
• 08:36find a
• 08:38any website that has an
• 08:39error on it, you can
• 08:40email our team at y
• 08:41s m dot editor at
• 08:42yale dot e d u.
• 08:43A bunch of us look
• 08:44at that
• 08:45all the time.
• 08:47And if you email something
• 08:48to that, you should just
• 08:49know we're gonna have a
• 08:50big session about it. We're
• 08:51all gonna talk about what
• 08:52you sent to us, and
• 08:53we're gonna fix it. So
• 08:56please feel free to email
• 08:58that. We have it posted
• 08:59everywhere on our communication sites.
• 09:02But this is the piece
• 09:03about lab and faculty websites,
• 09:05some FAQs and things, and
• 09:07YM go over to the
• 09:08YM section.
• 09:10Again, this is all in
• 09:11that communications
• 09:12URL I plopped in there
• 09:14originally,
• 09:15but we would be really
• 09:16happy and really excited to
• 09:17work with you to build
• 09:18your lab website.
• 09:20So
• 09:21let us know.
• 09:24Nobody's ever asked me this,
• 09:26but I'm gonna give you
• 09:28the answer anyway.
• 09:29So my YSM is our
• 09:31main school of medicine intranet,
• 09:33where we post,
• 09:35like, lots of internal news.
• 09:37But, also,
• 09:39it's really meant to be,
• 09:41we're trying to give you
• 09:42answers to the questions that
• 09:44you need. Again, I fight
• 09:45for this to stay open
• 09:46all the time to Google
• 09:47so that you can type
• 09:48things into Google and get
• 09:50your answers.
• 09:51We're hoping to even make
• 09:52it even better.
• 09:54And I'm not gonna give
• 09:55any hints, but that's coming
• 09:57soon. Mark knows all about
• 09:58it.
• 10:01This, I'm just gonna tell
• 10:03you, is available when you're
• 10:04on any school of medicine
• 10:05website and click staff. You
• 10:07will get myYSM. And this
• 10:09is,
• 10:10again, communications about finance administration,
• 10:12the Yale Medicine marketing stuff
• 10:14I showed you,
• 10:16All the people lists you
• 10:17could ever want in the
• 10:18universe
• 10:20are here. I built them
• 10:21all. You can have them
• 10:22all chair and director contact
• 10:24list, research and vice chairs.
• 10:26It's like everybody you could
• 10:27think of.
• 10:30Beyond Sterling Hall comes to
• 10:32you from the dean,
• 10:33and I will tell you
• 10:34right now, the dean writes
• 10:36every word of that message.
• 10:38And sometimes when I say
• 10:40to her,
• 10:41what's the answer to such
• 10:42and such a question, she
• 10:43She'll say to me, I
• 10:44wrote that in Beyond Sterling
• 10:46Hall last week, and then
• 10:47she won't answer me. So
• 10:50my
• 10:51my hint to you is
• 10:53read every word of Beyond
• 10:54Sterling Hall because she writes
• 10:56it, and she means it.
• 10:58We also put out the
• 10:59communications office puts out, communication
• 11:01every week, YSM news and
• 11:03recognition and YSM events, and
• 11:05then you can subscribe to
• 11:06every other newsletter you might
• 11:08ever wanna subscribe to at,
• 11:10subscribe dot Yale dot e
• 11:11d u.
• 11:14I've also never been asked
• 11:16this question, but I get
• 11:17asked it in various ways.
• 11:18Like, I wanna send out
• 11:19a press release. What do
• 11:20I do?
• 11:22You know, I
• 11:24I so and so from
• 11:25such and such conservative,
• 11:27you know, Fox News contacted
• 11:29me, and they wanna write
• 11:30about my work.
• 11:31What do I do? This
• 11:32is why Colleen is here.
• 11:34Colleen will help you with
• 11:35these things. Her whole media
• 11:37relations team is here to
• 11:38help because
• 11:39this stuff is stressful.
• 11:42I I will also tell
• 11:43you, Anya Yastrboff in this
• 11:44photograph really was on Oprah,
• 11:46and that was a year
• 11:47ago when I presented to
• 11:48new faculty a year ago.
• 11:49And then can I tell
• 11:50you she was on Oprah
• 11:51again? We did the taping
• 11:52on Monday, and I got
• 11:54to be there. I got
• 11:54to be in the audience.
• 11:56So I'm very excited for
• 11:57that to come out.
• 11:58Oprah was wearing green, though,
• 12:00on Monday,
• 12:01and Anya was wearing green.
• 12:03It was really kinda strange.
• 12:04But, anyway, that's just all
• 12:06to tell you that you
• 12:07should contact Colleen and contact
• 12:08the media relations team because
• 12:10they're phenomenal. And you too
• 12:11might get to be on
• 12:12Oprah
• 12:14and talk about GOP once
• 12:17if you want to. Am
• 12:18I allowed to post pictures
• 12:19of mice? People do actually
• 12:21ask this. The answer is
• 12:23absolutely not. Please do not
• 12:24post any pictures of mice
• 12:26on your,
• 12:27profile.
• 12:30All of the communications policies
• 12:31and procedures and guidelines, and
• 12:33I'm so sorry. They're convoluted,
• 12:35and we try so hard
• 12:36to make them clear because
• 12:37we are communications people, and
• 12:39we want
• 12:41most of all to be
• 12:42clear and make sense. And
• 12:44we try our hardest,
• 12:47but things are convoluted and
• 12:49complex because this is Yale.
• 12:52Again,
• 12:52these things, I try to
• 12:54keep them open to Google
• 12:55so that you can ask
• 12:57Google questions
• 12:59and get the answers. But
• 13:00if you really are wondering,
• 13:02you should read the actual
• 13:03policy. And if you have
• 13:04questions about any of these,
• 13:06we are really here to
• 13:07answer these questions and to
• 13:08help
• 13:09you parse your way through.
• 13:11We know it all. Colleen
• 13:12knows them by heart.
• 13:14I know a couple of
• 13:15them by heart.
• 13:17We are here to help.
• 13:18We want you to do
• 13:19things. We just want them
• 13:21to be done
• 13:22the Yale way so that
• 13:23nobody gets into trouble.
• 13:25What is alignment? If you
• 13:27have heard this word,
• 13:28it actually means something here
• 13:30at Yale. It means something
• 13:31very specific.
• 13:32We are aligning with the
• 13:33health system. School of medicine
• 13:35and
• 13:36hospital and health system are
• 13:37aligning.
• 13:38And this is, like,
• 13:40brilliant, amazing,
• 13:42unbelievable
• 13:43work
• 13:44that is actually happening. And
• 13:46I've like I said, I've
• 13:47been here twenty three years
• 13:48and did not actually believe
• 13:49that this would happen, but
• 13:50it is happening.
• 13:52And,
• 13:54you should go to these
• 13:55they have town halls, and
• 13:56you can learn all this
• 13:58really wild, interesting stuff. We
• 14:00have two completely different cultures.
• 14:01We are aligning them and
• 14:03working together, and it's really
• 14:05truly happening.
• 14:06And I encourage you to
• 14:08go to the website and
• 14:09learn more.
• 14:11This is my last question,
• 14:12I promise.
• 14:13A lot of the departments
• 14:15have communications
• 14:16experts in them. We have
• 14:18them embedded. We, have regular
• 14:20meetings with the communications people
• 14:22all across the school.
• 14:23We talk about all of
• 14:24this stuff. We have retreats.
• 14:26We go through the policies
• 14:27in detail. We go through
• 14:29how to help people in
• 14:30detail. We answer
• 14:31every possible communications question I
• 14:33could ever think of. And,
• 14:36a lot of the departments
• 14:37have somebody embedded in them,
• 14:38and you can you can
• 14:40find that list here at,
• 14:43again, it's in the communication
• 14:44section of my YSM, but
• 14:45everybody's here, and you can
• 14:46look up your department.
• 14:50That is it for me.
• 14:52Jen, do you want to
• 14:54keep are you gonna share
• 14:55your screen now? Why don't
• 14:56you just I'll just tell
• 14:57you. Like, if you don't
• 14:58mind keeping going, that's just
• 14:59easier than we don't stop
• 15:00for tech issues. So, again,
• 15:02hi. I'm Jen.
• 15:04I'm gonna tell you a
• 15:05little bit more about faculty
• 15:06profiles. Thank you, Lena, for
• 15:08giving the overview and showing
• 15:09people how to get that.
• 15:11If you wanna go to
• 15:12the first slide of my
• 15:14section, I'll dive in. So
• 15:16your so to put this
• 15:18very simply, your faculty profile
• 15:20is your public presence
• 15:22on the Yale School of
• 15:23Medicine site, which is medicine
• 15:24dot yale dot edu,
• 15:25and on the Yale Medicine
• 15:27site, which is yale medicine
• 15:28dot org.
• 15:30Those two sites work together,
• 15:32but they're kind of different
• 15:33audiences. So if you've explored
• 15:35both site sites, you'll notice
• 15:37that they look different.
• 15:38The Yale School of Medicine
• 15:40site is really focused on
• 15:41research collaborators and students and
• 15:44donors and clinical partners and
• 15:46all it's primarily research and
• 15:48academic content.
• 15:49The Yale Medicine side of
• 15:51things oh, yeah. I'll let
• 15:52I'll let Lena go to
• 15:53go to that home page
• 15:55here for for starters.
• 15:56So this is Yale Medicine.
• 15:58I mean, Yale School of
• 15:59Medicine site. And then if
• 16:00can you pop over to
• 16:01Yale Medicine for a moment?
• 16:03So Yale Medicine is primarily
• 16:05our patient
• 16:06and referring clinicians
• 16:08focused site. So the content
• 16:09on Yale Medicine is more
• 16:11directed towards a general patient
• 16:13audience.
• 16:15However, even
• 16:16faculty and students, have a
• 16:18body and have things that
• 16:20they need help with. So
• 16:22this this site has a
• 16:23very, very broad,
• 16:25very broad user base.
• 16:27Let's go back to the
• 16:28slides. So it's just an
• 16:29a little bit of a
• 16:30difference between those two sites.
• 16:32The profiles feed both. So
• 16:34I'll show you how that
• 16:35all happens. But when you
• 16:37create a profile in Beatrix,
• 16:39it actually gets fed to
• 16:40the YSM site site. And
• 16:42if you are a clinical
• 16:44Yale Medicine provider,
• 16:46it will also get fed
• 16:47into the Yale Medicine site.
• 16:48So you'll see yourself in
• 16:50Google in two different places.
• 16:51Don't be thrown by that.
• 16:53So
• 16:55faculty profiles are incredibly important
• 16:57for your visibility,
• 16:59both on the site and
• 17:00also in Google, but it's
• 17:02also very useful for our
• 17:03editorial team because our primary
• 17:06job is to share your
• 17:07stories
• 17:08about your research and your
• 17:09clinical practice to highlight the
• 17:11great work that you're doing
• 17:12in your
• 17:13work here at Yale. So
• 17:15these profiles, we are going
• 17:17to we're going to them
• 17:18constantly. We're looking up information
• 17:20about you. We're getting ideas.
• 17:22When we have a story
• 17:23idea come to us and
• 17:24we need to find an
• 17:26expert who can weigh in
• 17:27on that story, we will
• 17:29search and find you through
• 17:30your profiles. So these are
• 17:32really, really important. And the
• 17:33more information you put in
• 17:35your profile, the better.
• 17:37And as I said, they're
• 17:38linked across both sites, so
• 17:39there's lots of visibility.
• 17:41If you wanna get inspired,
• 17:43look at your department chairs,
• 17:45the deans, and the deputy
• 17:46deans. There's and I see
• 17:48a couple of you on
• 17:48this call already.
• 17:50These profiles tend to be
• 17:52very, very robust. They have
• 17:53really, comprehensive biographies,
• 17:56a lot of really great
• 17:57information and detail.
• 18:00There's another,
• 18:02benefit
• 18:02of putting your information in
• 18:05Beatrix, which I will tell
• 18:06you in a in a
• 18:07moment.
• 18:08But,
• 18:10if you forget
• 18:11how to get to this
• 18:12or if you need some
• 18:13help, it's pretty straightforward, but
• 18:15it's always helpful to have
• 18:16those resources.
• 18:18That QR code will take
• 18:19you to the faculty and
• 18:21staff
• 18:22help pages
• 18:23on,
• 18:24on our,
• 18:25it's it's it's a separate
• 18:27SOP system that we doesn't
• 18:29matter where it lives, but
• 18:30you should have access to
• 18:31this. And you'll be able
• 18:33to it'll walk you through
• 18:34the process of of,
• 18:36of filling out the profile.
• 18:38I'll just hit a couple
• 18:39highlights
• 18:40of things that are very
• 18:41important.
• 18:42If you wanna go to
• 18:43the next slide. Yep. I'm
• 18:44just gonna interrupt you real
• 18:45quick. Somebody posted they have
• 18:47a profile in Northeast Medical
• 18:49Group with incorrect information
• 18:51and is that part of
• 18:52the Yale profile. But it
• 18:53is not part of the
• 18:54Yale profile, and we don't
• 18:55have access to edit it.
• 18:57But,
• 18:58Mark's gonna,
• 18:59I think Mark
• 19:01is gonna find out help
• 19:02find out who to contact
• 19:03to make her Yes. Great.
• 19:04Yeah. Thanks for watching the
• 19:06comments. I can't see that
• 19:07right now. I know. Okay.
• 19:08So your first steps. So
• 19:10a couple things to know.
• 19:12So some of the information,
• 19:13I e, your Workday title
• 19:14and a few other minor
• 19:15things, are imported directly from
• 19:18Workday,
• 19:19Yale's HR system. So
• 19:21we don't you won't have
• 19:22the ability to control that.
• 19:24So if there is an
• 19:25issue with it, something's not
• 19:26correct,
• 19:27please work with faculty affairs
• 19:29to get that corrected. They
• 19:30just have to put in
• 19:31a request to HR and
• 19:32kind of navigate that.
• 19:34In most cases, in almost
• 19:36all other cases, you control
• 19:37the data. So you can
• 19:38decide what pieces of information
• 19:40show up on your public
• 19:42profile
• 19:42versus what is just kept
• 19:44in the system for other
• 19:45purposes, which I will review
• 19:46later.
• 19:48The the way that the
• 19:49the queue on this is
• 19:51really this little orange with
• 19:53the lock means it's not
• 19:54visible
• 19:55externally.
• 19:56If you see the blue
• 19:57eye, it means it is
• 20:00visible externally. So you have
• 20:01the ability to control that.
• 20:03The other thing that shows
• 20:04up, that you need to
• 20:06make sure that is right,
• 20:07I believe this is automatically
• 20:09fed. Right, Lena? The organization
• 20:11membership comes in from
• 20:13from HR. Is that true?
• 20:15Some of them. So the
• 20:16department does, and I don't
• 20:18think sections do, although we
• 20:19were trying to get that.
• 20:20But,
• 20:21all the other programs and
• 20:22centers are managed
• 20:24usually through a communications person
• 20:26who's managing the memberships.
• 20:28Okay. So it so to
• 20:30check log in to your
• 20:31profile, check your memberships, and
• 20:33make sure that your organizations
• 20:34are correctly correct. And you
• 20:36can kinda see over on
• 20:37the left, if you wanna
• 20:38point to that organization's tab
• 20:40right there. So it's just
• 20:41under that. Just double check
• 20:42then make sure that everything's
• 20:43okay. If it's not, reach
• 20:45out to the YSM editor,
• 20:47and we'll get that fixed
• 20:48for you.
• 20:49Again, we are all gonna
• 20:51read your email and have
• 20:52a big long discussion about
• 20:53how to fix it. Exactly.
• 20:55Alright. So the next tab
• 20:56down,
• 20:57this recently changed, I think,
• 20:59because I found it under
• 21:00personalization. It was called something
• 21:01else. Don't don't let that
• 21:02throw you.
• 21:04So this is where you
• 21:04could upload your headshot.
• 21:06If you've if you haven't
• 21:08had a a headshot created
• 21:09yet, you can also find
• 21:10that in on that link
• 21:11that that Linus, showed earlier.
• 21:14There's also an opportunity to
• 21:15add a banner image where
• 21:17you can customize the look
• 21:19of your page.
• 21:21And then if you That's
• 21:23this thing. Right. And, actually,
• 21:25stay on that for a
• 21:26second, Lena. Okay. Because the
• 21:27next bullet is about the
• 21:28header cards, and that is
• 21:30those three things right there.
• 21:31You can customize what goes
• 21:33on that, what order they're
• 21:34in, the kinds of information.
• 21:35There's a whole bunch of
• 21:36different options you can choose.
• 21:39Yep. Am I going back
• 21:40here now? Yep. And you
• 21:41also can, you can you
• 21:42can also have the opportunity
• 21:44to rearrange some of those
• 21:45sections, and then there's a
• 21:46lot of other things you
• 21:47can add in,
• 21:48academic achievements and stuff that
• 21:50you know, mentoring things that
• 21:52you do,
• 21:53community involvement, honors you've received,
• 21:55things like that.
• 21:57Alright. Go ahead to the
• 21:58next one. Okay. So the
• 22:00bios. So
• 22:01you have the ability to
• 22:03add your own professional biography.
• 22:05If you have one that
• 22:06you like and that has
• 22:07been written,
• 22:08for you or that you've
• 22:10written,
• 22:11the
• 22:12the goal here is this
• 22:13is what this top one
• 22:14professional biography
• 22:15is what will appear on
• 22:17the YSM
• 22:18page.
• 22:19This particular biography should be
• 22:21focused on your career, research,
• 22:22and clinical interest. It's more
• 22:24about you as a scientist
• 22:26and as a as a
• 22:27clinician.
• 22:28The audience for this is
• 22:29the academic and research audience.
• 22:32The next one down, patient
• 22:33care biography,
• 22:35you will not be able
• 22:36to
• 22:36insert your own bio for
• 22:38this. Those bios are written
• 22:39by the Yale Medicine editorial
• 22:41team so that they're approachable
• 22:44for
• 22:44a patient audience.
• 22:46But you do
• 22:47really I we would love
• 22:48for you to answer a
• 22:49few of these questions because
• 22:50it helps us write your
• 22:52bio, and it we will
• 22:53actually
• 22:54be able to pull quotes
• 22:55directly from us. We try
• 22:57to create a really
• 22:59robust patient friendly
• 23:01communication
• 23:02for your Yale Medicine presence
• 23:04that not only highlights
• 23:06your experience and your focus
• 23:08areas, but also gives them
• 23:10gives patients some insight
• 23:12into what makes you tick
• 23:13as a clinician and and
• 23:14and how you,
• 23:16how you approach your clinical
• 23:18care.
• 23:19Yeah. It's just gonna Oh
• 23:20my gosh. Right. So it's
• 23:21not gonna it's not gonna
• 23:23show up for you, Lena,
• 23:24which is actually some one
• 23:25of my next points. Okay.
• 23:27So the only way you
• 23:28will see that
• 23:30and the only way you
• 23:31will see some of the
• 23:32the options in the patient
• 23:33care section
• 23:35is if you are credentialed.
• 23:37So when you get because
• 23:39Lena is not a physician.
• 23:41She is not credentialed. She
• 23:43won't get that. Yeah.
• 23:45Those that show up only
• 23:46if you are a YM
• 23:47physician with credentials.
• 23:49Don't be thrown if you're
• 23:50a basic research,
• 23:52faculty member and you don't
• 23:54see that.
• 23:55Alright. And and when we
• 23:58write you this bio for
• 23:59you, we will send you
• 24:00a proof. So the those
• 24:02proofs generally come through this
• 24:03physician bios at gale dot
• 24:05e d u email address.
• 24:06So that is not spam.
• 24:07We are actually trying to
• 24:08reach out to you and
• 24:09share your your, your your
• 24:11bio draft so that you
• 24:12can review it and comment
• 24:13and and kind of give
• 24:15us feedback on that.
• 24:17Okay? Next one.
• 24:19So the education. This is
• 24:20very important to add.
• 24:22Anything that you add in
• 24:24this will offer you the
• 24:25opportunity to choose that educational
• 24:27level as a suffix.
• 24:29So if you don't if
• 24:30you log in to your
• 24:31profile initially and it just
• 24:32says your name and it
• 24:33doesn't say MD or PhD
• 24:35after it, it's because you
• 24:36haven't added your education.
• 24:38So make sure you add
• 24:38this, and then you can
• 24:39choose to add the the
• 24:41suffix to your name.
• 24:44That's it? Yep. Go ahead.
• 24:46So patient care integrated this
• 24:48a little bit. It will
• 24:49only show up after credentialing
• 24:51is complete.
• 24:52Once you have this, if
• 24:53you are a practicing clinician,
• 24:56the way you show up
• 24:57on Yale Medicine is for
• 24:59patient interactions there, that top
• 25:01little button to say, do
• 25:03you provide patient direct patient
• 25:04care and or clinical services
• 25:06related to patients? Yes.
• 25:08If you click no or
• 25:10if someone for you clicks
• 25:11no, you will not show
• 25:13up on Yale Medicine. So
• 25:14that's the on off switch
• 25:15for Yale Medicine.
• 25:17There's also an opportunity,
• 25:19to select your areas of
• 25:21specialization.
• 25:22So you can get pretty
• 25:24granular. You can actually just
• 25:25say neurology, or you can
• 25:27get extremely granular into the
• 25:28very specific area of neurology
• 25:30that you that you practice.
• 25:33Alright. Go ahead to the
• 25:34next one.
• 25:35Alright. Research. You have an
• 25:36opportunity to add a research
• 25:38description to tell people about
• 25:40the work that you're doing
• 25:41in your lab. If you
• 25:42are looking for students or
• 25:44collaborators
• 25:45or if you wanna give
• 25:46media an opportunity to understand
• 25:48your work in in a
• 25:49way that promotes you know,
• 25:51you can promote,
• 25:52externally,
• 25:53this is a great opportunity
• 25:54to do that.
• 25:56It's
• 25:56you can talk directly about
• 25:57the research program in a
• 25:59little bit different way than
• 26:00you might wanna do in
• 26:01your biography, for example.
• 26:03You can also tag research
• 26:05interests down below there, which
• 26:07allows us to pull that
• 26:09content and do searches in
• 26:10different ways on the website.
• 26:13This is also where if
• 26:14you got anything
• 26:16about being a mentor for
• 26:18students in the, student of
• 26:21office of student research,
• 26:22this feeds that website where
• 26:25they pick mentors. So I
• 26:27encourage you to go ahead
• 26:27and pick some of those.
• 26:30Awesome. Okay. Come on.
• 26:33And publications. So I just
• 26:34wanna make sure that I'm
• 26:36getting this right. My understanding
• 26:37is that once you add
• 26:38your ORCID ID,
• 26:39to this, which you can
• 26:40add manually, it'll automatically pull
• 26:42your publications
• 26:44in from dimensions. Am I
• 26:45am I getting that right,
• 26:47Mark?
• 26:48Yeah. So you'll just there
• 26:49were if you don't have
• 26:50publications,
• 26:52synced up yet, there will
• 26:53be a prominent button that
• 26:55says, don't see your publications
• 26:57question mark. And if you
• 26:58click that button, you can
• 26:59provide us some information about
• 27:01yourself, and Orchid ID would
• 27:02be great.
• 27:04NCBI,
• 27:05my bibliography
• 27:06page is okay too.
• 27:08Just, fill out that form,
• 27:10send it to us, and
• 27:11we'll get it configured for
• 27:12you.
• 27:12Awesome. And then once those
• 27:15publications are populated, you can
• 27:16choose if you wanna feature
• 27:17any, if you wanna hide
• 27:19any. You have full control
• 27:20over that. And those publications
• 27:22will also feed that graph,
• 27:24that shows research at a
• 27:25glance.
• 27:27Alright. The next one.
• 27:28And then just a couple
• 27:30notes about things that are
• 27:31coming soon. So we know
• 27:32that this is a lot
• 27:33of information. It's it's incredible
• 27:35it it's it right now,
• 27:37it's it's a lot to
• 27:38manually enter. So we are
• 27:40actively working on some ways
• 27:41to automate that process so
• 27:42that you can just copy
• 27:44and paste things in from
• 27:45your CV. We're not there
• 27:47yet, but that is on
• 27:48our radar. We're also working
• 27:50for those of you who
• 27:50don't have a bio that's
• 27:52that's written for, for YSM
• 27:55and for to facilitate the
• 27:56the
• 27:57quick creation
• 27:58of bios for YM.
• 28:00We're working on a process
• 28:02to create,
• 28:03to use the the information
• 28:05that you've entered into your
• 28:06profile
• 28:07to use AI to generate
• 28:08a draft for you. So
• 28:09it'll speed up that process
• 28:11of you being able to
• 28:12start from a draft and
• 28:13making edits and changes.
• 28:15And then we're also building,
• 28:18we're also improving the CV
• 28:20builder functionality
• 28:21where all of this information
• 28:22that you add, you will
• 28:24be able to just click
• 28:25a button and have it
• 28:26generate a Yale formatted
• 28:28formatted CV to be able
• 28:29to use for your for
• 28:30your appointments and promotion processes.
• 28:33So all of this is
• 28:34to come.
• 28:35We will certainly let you
• 28:36all know when they're ready,
• 28:38but they're in development. And
• 28:39so,
• 28:40that's, I believe, everything from
• 28:42my section. And I think,
• 28:43Mark is,
• 28:45Colleen's next. Great. Hi, everybody.
• 28:51Can I advance the slides?
• 28:54Thank you. So
• 28:55if you're new at Yale
• 28:57or you're
• 28:58new to the idea of
• 28:59doing media, I'm here to
• 29:01answer some of your potential
• 29:02questions. So first off, Yale
• 29:05School of Medicine is the
• 29:06new in the news about
• 29:07a hundred thousand times a
• 29:08year.
• 29:10That's a high volume. There's
• 29:11no lack of opportunity.
• 29:15I I say that new
• 29:16a lot of new faculty
• 29:17members aren't sure if their
• 29:19opinion would be valued, if
• 29:20they should get out there
• 29:22in media. You can absolutely
• 29:24check with your section chief,
• 29:26would be my first suggestion.
• 29:28But I haven't
• 29:30found in general that it's,
• 29:31an issue if you take
• 29:33time to do media and
• 29:34if you're trying to clean
• 29:36I mean, trying to fill
• 29:37your, clinic hours.
• 29:40It is a good way
• 29:41of getting out there and
• 29:42getting to the top of
• 29:42Google and and potentially being
• 29:44seen by patients,
• 29:47who are reading about the
• 29:48conditions you treat,
• 29:50or your new research.
• 29:52So if you are contacted
• 29:54by media
• 29:56directly,
• 29:58it's great to loop us
• 29:59in before you reply.
• 30:02Definitely had situations where two
• 30:04investigative reporters,
• 30:06from New York Times are
• 30:07on a chain with,
• 30:09a physician who didn't recognize
• 30:11that,
• 30:12this potentially was a negative
• 30:14story that they were after.
• 30:16So feel free to check-in.
• 30:18We can give you a
• 30:19little feedback on the,
• 30:22outlet,
• 30:23if the domain authority score
• 30:24of the outlet is really
• 30:25worth your time, the media
• 30:27bias of that outlet as
• 30:29well as,
• 30:31the journalist.
• 30:32And it may make you
• 30:33feel a lot better if
• 30:34we already know the individual
• 30:35who's reaching out.
• 30:38We
• 30:40also, you know,
• 30:42if you're working with the
• 30:43hospital branding, for example, in
• 30:45your title,
• 30:46you do need to work
• 30:47with their PR people.
• 30:49They're they're not,
• 30:52and they don't want people
• 30:53directly working with the media
• 30:55and using the,
• 30:56New Haven Health brand, so
• 30:58that's important to know. You
• 30:59can at, Yale School of
• 31:01Medicine,
• 31:03work with media directly. But
• 31:05if you are not experienced
• 31:06with media in particular,
• 31:08please reach out,
• 31:10so that we can help
• 31:11you along the way and
• 31:13to make sure it's successful.
• 31:16So we do national, regional,
• 31:18and,
• 31:19local,
• 31:20media as well.
• 31:21So, you know, we don't
• 31:22throw you in the deep
• 31:23end of the pool, generally,
• 31:25and start you off, you
• 31:26know, live on national TV.
• 31:29We need to get some
• 31:31local clips of you on
• 31:33TV, for example, in order
• 31:35to generally land those opportunities.
• 31:37So,
• 31:38it's good to, you know,
• 31:39start with some written
• 31:41replies and move up to
• 31:43a a phone interview,
• 31:45then a taped to live
• 31:47interview, and then then we'll
• 31:48get to the live and
• 31:49eventually to Oprah. Eventually to
• 31:51Oprah. So Yeah.
• 31:54Yeah. I worked with Anya
• 31:56right from the start. Okay.
• 31:58And that's a common path
• 32:00for moving forward with media.
• 32:03In terms
• 32:05of consumer trade, we value
• 32:07both,
• 32:08as I'm sure you do
• 32:09as well.
• 32:10So we do bring both
• 32:11opportunities,
• 32:13forward to the faculty.
• 32:15We also have partnerships,
• 32:17a variety of them, that
• 32:19help us provide consistent visibility
• 32:22for
• 32:23our faculty, and that includes
• 32:25something like Yale Health headlines
• 32:26here. None of the partnerships
• 32:28that we do are paid.
• 32:29They are all earned
• 32:31opportunities because of relationships and
• 32:33because our physicians are so
• 32:36intelligent
• 32:36and doing cutting edge things,
• 32:39in the lab and in
• 32:40the clinic that, they are
• 32:42highly sought after.
• 32:44So, generally, if there is
• 32:46something you're really excited about,
• 32:48we can find a way
• 32:49to
• 32:50bug it, somewhere,
• 32:53either between either one amongst
• 32:55one of our partnerships or,
• 32:57through an earned media opportunity.
• 33:00We do provide media prep,
• 33:03so reach out if you're
• 33:04interested.
• 33:06One
• 33:06important point is don't speak
• 33:08for Yale, when you're doing
• 33:10media,
• 33:11or you're writing op eds.
• 33:12Right? So
• 33:13opinions are your own. Claim
• 33:15them.
• 33:16It's great to share your
• 33:17expertise, but just beware
• 33:20of beware of, that line.
• 33:22Also,
• 33:24endorsing
• 33:25product,
• 33:26is another area we get
• 33:27a lot of questions about.
• 33:29And because we are a
• 33:30nonprofit,
• 33:32we're not
• 33:33able to endorse products. If
• 33:35you feel strongly about a
• 33:36pair of sneakers and you're
• 33:37doing something on
• 33:39on,
• 33:40feet because you're a foot
• 33:41and ankle surgeon, it's okay
• 33:43to say, you know, in
• 33:45my opinion, such a such
• 33:46a shoe, you know, offers
• 33:48support, you know, that you
• 33:49need throughout the day. Whatever.
• 33:51But,
• 33:52it just make sure it
• 33:53doesn't sound as though Yale
• 33:55is endorsing that product.
• 33:57Could I what's I have
• 33:58a stupid question. What's the
• 33:59difference between consumer and trade
• 34:01media?
• 34:02Sure.
• 34:03So consumer media is,
• 34:05geared towards
• 34:06consumers,
• 34:07everyday people.
• 34:08Trade media is your,
• 34:11business to business, your physician
• 34:13to physician
• 34:14audiences.
• 34:15So it's other physicians or
• 34:17other researchers who are reading
• 34:19that,
• 34:20information generally,
• 34:22not
• 34:24a lay audience.
• 34:25Ah, okay.
• 34:27Are you ready for the
• 34:27next slide?
• 34:28Mhmm.
• 34:30So we do get a
• 34:31lot of questions about social
• 34:33media.
• 34:34If you are newer to
• 34:35Yale, maybe have some questions
• 34:37about this, feel free to
• 34:39reach out.
• 34:41The
• 34:42the underlying questions generally have
• 34:44to do about personal social
• 34:45media.
• 34:46You absolutely can have personal
• 34:48social media. Just make sure
• 34:50it's distinguished
• 34:51from official Yale accounts.
• 34:53Right? So you can see
• 34:54I got doctor Coppell's,
• 34:56approval for this, and he
• 34:58wants me to let everyone
• 34:59know he's really not using
• 35:00x anymore.
• 35:02But
• 35:03you can't mistake
• 35:05this account for an official
• 35:07account. He's not using
• 35:09the Yale,
• 35:11logo,
• 35:12wordmark.
• 35:13He's not using the shield,
• 35:15so it's very clear when
• 35:16you look at the account
• 35:18that this is a private
• 35:19account. He does identify
• 35:21himself as affiliated with Yale,
• 35:23but he does claim
• 35:25that the tweets are not
• 35:27medical advice
• 35:28and that opinions are his
• 35:29own. And those are two
• 35:31really important elements.
• 35:34Also,
• 35:36just a few pointers here.
• 35:38The the thing that's so
• 35:39important, of course, is not
• 35:41to post PHI.
• 35:43So please be very careful
• 35:45about that.
• 35:46We are updating the social
• 35:48media policy right now.
• 35:49There will be there is
• 35:51one available
• 35:52for, anyone who's interested
• 35:54on policy tech, but I
• 35:56am letting you know that
• 35:57there are changes forthcoming.
• 35:59So some of that advice
• 36:01is is going to change,
• 36:03in terms of,
• 36:05patients, etcetera,
• 36:07and and how, patient images
• 36:08are shared on social.
• 36:11If you are faced with
• 36:13any negativity on social media,
• 36:15our advice is to take
• 36:16the high road,
• 36:19you know, and to,
• 36:21always, you know, really think
• 36:22about your comments and how
• 36:25they can affect the institution
• 36:27as well.
• 36:29If you are
• 36:31posting,
• 36:32think twice,
• 36:33that you know, about anything
• 36:35being mistaken for medical advice,
• 36:38get excited about a new
• 36:40product,
• 36:41that you're using at the
• 36:42hospital, a new piece of
• 36:44equipment, etcetera.
• 36:46You know?
• 36:47Please don't do product endorsements
• 36:49where it looks like the
• 36:50Yale doctor is posing with,
• 36:52you know, the new product
• 36:54in a box or the
• 36:54new piece of equipment,
• 36:56because of our nonprofit
• 36:58status.
• 36:59And
• 37:01we
• 37:02would
• 37:03really like people to think
• 37:04about how selfies in a
• 37:06patient care area with a
• 37:08staff
• 37:09or by yourself, how those
• 37:10are construed,
• 37:12potentially
• 37:13by patients who,
• 37:16wanna see a physician, you
• 37:17know, being serious about their
• 37:19work and, you know, think
• 37:21about how the image might
• 37:22be perceived before you post
• 37:24it.
• 37:25If you do have any
• 37:26questions about social media or
• 37:28you're excited to do media,
• 37:29please reach out to me.
• 37:31I have a great little
• 37:32team, and,
• 37:35we are always looking for
• 37:36your cell phone number so
• 37:38we can bug you in
• 37:39real time instead of waiting
• 37:41for everyone to have time
• 37:42to go through their emails.
• 37:44The opportunities
• 37:45move very quickly. If you're
• 37:47not interested
• 37:48and you see it,
• 37:50please just indicate that thanks,
• 37:52no thanks, and we will
• 37:54move on. We also love
• 37:55referrals if you wanna rope
• 37:57someone else into the opportunity.
• 38:01Happy to have,
• 38:02you participate.
• 38:04There's is there a place
• 38:05on your profile where you
• 38:06can post your cell phone
• 38:07and turn it on turn
• 38:08it off so it's not
• 38:09visible to the,
• 38:13to the world?
• 38:15Isn't there a place to
• 38:16there might be. That's a
• 38:17good point. Like, I could
• 38:19right. So, like, this phone
• 38:20number for me, I have
• 38:21it posted here, and I
• 38:22can turn it on or
• 38:23off. So that's actually one
• 38:24way people could put their
• 38:25cell phone in here.
• 38:27I mean, nobody else is
• 38:28ever gonna
• 38:30use it for anything. But
• 38:31if they wanted to, they
• 38:32could post their cell phone
• 38:33in here, and then you
• 38:34would,
• 38:36you we would be able
• 38:37to see it, but, like,
• 38:38the public can't see it.
• 38:41Good idea.
• 38:43Did you
• 38:45next slide.
• 38:46I think that's it for
• 38:48me.