Image Guidelines

The Office of Communications aims to ensure that the photographic representation of Yale School of Medicine is professional, positive, and above reproach. In particular, any images published on School of Medicine websites that relate to clinical care should communicate how dedicated our clinicians, students, and community are to ensuring our patients are comfortable, confident in, and happy with the care we provide. To this end, our office reserves the right to review images and identify those that do not communicate this standard of care.

In addition, images that do not meet the specific standards detailed below may not display and/or will be removed from Yale School of Medicine websites. Questions about specific images can be directed to ysm.editor@yale.edu

Quality of content:

  • Photographs on YSM websites need to display the department and the work of its faculty and staff in a professional, relevant manner.
  • Microscopy images are also allowed as decoration or to illustrate a point on the site, but graphic illustrations or drawings are not used unless previously approved by the Office of Communications.
  • Images depicting animals used for research purposes are not allowed on public-facing websites.

Quality of image:

  • Images need to be in focus, well‐lit for the subject matter, and professionally processed, including for color correction.
  • Images that are grainy, obviously digitally manipulated, or have been processed incorrectly will not be displayed or will be removed from the site.

Resolution and size:

All images for your website need to be at least 300 dpi. Images for the home page need to be at least 4,000 pixels wide. All images for other pages of the site need to have at least one side of the image that is 4,000 pixels long. Images fitting this tend to be a minimum of 2 MB.

Rights:

  • Permission from the subject:

    In order to display images on your site, you must have permission from the people who are photographed. Verbal and/or written permission given by the subject at the time of photography is fine, unless the subject is a patient in which case a HIPAA Media Release form must be signed by the patient.
  • Copyright:

    Yale or the department must own copyright of the images, and/or have an agreement with the photographer that allows use of the image on their site.