- Can you help me build and host a custom-designed lab website?
In 2012, the school introduced a YSM-branded lab website template in its content management system into which we are transitioning all lab websites. All lab websites will be transitioned into the school's official template and web space will no longer be available for custom-designed sites.
The primary drivers behind this policy is two-fold:
- The school has been rolling out a new branding initiative over the past year and is eager to move all public facing websites into the brand as part of Yale School of Medicine's identity.
- The school has invested heavily in its web systems over the past five years to create a suite of web applications and services tailored to the YSM community, including a faculty profile system, clinical trials system, calendar, event registration system, news system, resource scheduler, etc. (you can read more here). By building sites within the school's systems, YSM is better able to capitalize on its investment and provide YSM faculty and organizations better support.
By moving to a branded template, the school is providing a supported platform that enable faculty to create a professional-looking website that we hope will have a positive impact on recruitment and reputation.
The distinction between the lab websites in the school's lab template, aside from the color options, will be content, both written and multimedia. The lab templates offer a wide variety of content templates. By fully utilizing videos, podcasts, beautiful imagery (microscopy, etc.), and well-written content, each faculty member will have the opportunity to create a fully customized experience for their web visitors. We hope that by focusing resources on generating excellent content and letting the school fund the website's design and functionality, faculty we will be able to create outstanding websites that better meet their recruitment and grant proposal needs.collapse
- Can our site have a URL other than http://medicine.yale.edu/entity_name?
Yes, you can have a vanity URL that points to the medicine.yale.edu address. We recommend using the naming convention organization.med.yale.edu or entity.yale.edu. We will order yale vanity urls for you as part of the website building process. All requests are approved through YSM-IPC. If you would like to discuss your organization's URL, please contact us.collapse
- How do I get started with the template? Can I just download it?
You should contact the Office of Institutional Planning & Communications. The template is in a content management system, and we'll go through the steps and cost of building the site in an initial meeting with you. Read more here...collapse
- Once I have access to the website, can I change the colors?
There are a few color options available within the content management system templates, but you cannot select colors outside of the pre-existing template. These colors have been specifically chosen to work in concert with each other, and to provide a usable backdrop template that highlights the imagery and written content, rather than overpowering them. Using colors outside of the available template would dilute the YSM brand, confusing the user. Branding, and that includes colors, has to be consistent: you’ve never seen a blue and yellow Dunkin’ Donuts sign or a purple and green UPS truck.collapse
- How many links can I put on the horizontal navigation bar?
- It depends on the name of your links. This list of links in the navigation bar should not wrap around to a second line. These links will remain on every single page of your site, and therefore should be to the most important and most general information you have to offer. So, select "Programs" as a link, rather than "ABC Program" and "XYZ Program." Then, when a user clicks on the "Programs" link, a list of available programs shows up in the left-hand navigation. Read more here...collapse
- I have lots of links to outside websites that I'd like to feature prominently. Where can I put them?
- Putting links to outside websites on the main horizontal navigation or left-column navigation will confuse your user, who is expecting main links to be within your own site. We recommend placing outside links on a "Related links" or "Resources" page, or describing what they are within text.collapse
- Can I widen the columns?
- No. The width of the columns is programmed as a standard across all sites in the content management system and is managed and maintained by the Office of Institutional Planning & Communications.collapse
- I'd like to design a collage for the image banner.
- The image banner is to be filled with just one or part of one photograph. The crop of the photo helps define the brand. The Web Group recommends that you work with us at least initially to fill this spot. Once you get the hang of it, you'll find the odd shape makes for spectacular images. In addition, the image can change when your user visits the site, creating variety and showing the different kinds of work your organization accomplishes. Read more here...collapse
- I would like new home page photographs. What do I do?
- The YSM Web Group can periodically help with new photographs for your home page banner area. If your section or department hasn't had a photo shoot in more than two years, we can schedule one with you. If you would like to see if some photographs from recent shoots might be appropriate for your site, email firstname.lastname@example.org with specific requests. Putting new home page banners on your website is tricky, so the YSM Web Group will take care of this for you, whether the images are your own high-quality photographs or those taken by the Web Group photography team. If you need more than ten images uploaded to your home page more often than once a quarter, you will need to sign up for a "Web Editing Service" with a cost associated with your needs.
- Can I change the links on the YSM band at the top? I don't need a link to patient care.
- The links in the "YSM topper" have been chosen because they are the three missions of the School (Education, Research, and Patient Care), along with the most commonly used links on the YSM website. Read more here...collapse
- I don't want the band at the top to say "Yale School of Medicine." I want it to say "Yale University."
- This template belongs to the School of Medicine, and therefore, the band at the top should say "Yale School of Medicine." If you feel you should not be using this banner, please contact the Web Group so we can determine how to help you.collapse
- I like those links in the lower left that say "Calendar" and "Library" and so on. Can I make up a few of my own?
- No; these are the only toolbox items available. They are the same on every site and every page so that your user always knows where that content is located. Read more here...collapse
- I don't need all those icons in the list. Do I have to use them all?
- Some items in the toolbox are optional. The only ones you need to keep are "Search this site," "Contact Us," "Yale phonebook," and "YSM home." The others you choose to keep or delete, and you also choose to link them to your specific site information or generic YSM information. Read more here...collapse
- I have a logo I developed for this website. Where should I put it?
- Logos can be placed within the main text column or the right-hand text column. The footer, left column, and header areas are all pre-defined and should not include any additional images; only the text should be altered. In addition, the School of Medicine shield should not be used in any logo design. For questions about shield design, please contact the Office of the University Printer. In addition, Yale has developed new branding guidelines, and you can learn more about that here.collapse
- Will this template work with my web editor, such as Dreamweaver, Microsoft Frontpage, or Adobe GoLive?
- The template uses the YSM content management system. When your new website is built, we'll ask you to identify a person in your group who will be responsible for updating your website, and we'll sign them up for our training. They will edit the website using a web browser (like Firefox or Internet Explorer), and not any separate software (like Dreamweaver or Frontpage) that has to be installed or purchased.collapse