YSM Style Guide

The following style points are provided to help web editors and others in the School of Medicine community publish using consistent spelling, capitalization, and punctuation.   

Capitalization

Do not capitalize:

  • The words school or university when referring to YSM or Yale, unless using the full proper name ("The school welcomed 100 new students; the university was founded in 1701.").
  • The words website or web

The following should be capitalized:

  • Titles and Headlines: Only the initial word is capitalized (not every word)
  • Proper names, including the names of organizations: 
    • Yale School of Medicine (this is the official name of the school, not Yale University School of Medicine nor Yale Medical School) 
  • Academic and professional titles, but only when they precede a name:
    • Professor of Medicine Jane Doe, but Jane Doe, professor of medicine 
  • Endowed titles either before or after a name: 
    • Jane Doe, the John Doe Professor of Medicine

Abbreviations

Other

  • In obituaries, use the honorific on second reference (“… Dr. Jones was known for his friendly demeanor”) ; elsewhere, use only the last name on second reference ("... Smith reported her findings in Nature.") 

Punctuation and type style

  • Use the serial comma before a conjunction, such as "and" or "or," as in: red, green, and blue
  • Composition titles (books, movies, plays, etc) go inside quotes: "The Old Man and the Sea"
  • Names of periodicals, websites are set italic: The New York Times
  • Email is one word, no hyphen
  • Numbers
    • Spell out the numbers one through nine; use numerals for 10 and higher.
    • Ages are always numerals ("He is 7 years old”)
    • Million and billion take a numeral ("More than 7 billion people inhabit the Earth.”) except in casual uses (“Thanks a million.”)
Names of genes are set lower case italic; proteins are set in roman type, always with the first letter capitalized: 
  • the gene ras; the protein Ras

Formatting

  • Headings are flush left
  • Use "Heading 3" for subheadings. If a second level of hierarchy is needed, use "Heading 2" for the first level and "Heading 3” for the second level.
  • For bulleted items, use bullets or numbers from the formatting toolbar (instead of manually typing numbers)
  • Hyperlink web addresses and email addresses to the relevant URL or the person's email address.
  • Include a picture to accompany every article or announcement.
  • Please tag each article added to add keywords and faculty. 
Last updated: July 9, 2014