Business Planning & Promotion

Institutional Planning

Our office provides business planning, market analysis, and promotional services for clinical practices of Yale Medical Group (YMG). We also facilitate strategic planning for Yale School of Medicine and coordinate with internal and external entities to aid in the services we offer.

Business Planning & Marketing Analysis

Business planning and marketing analysis are done for both the overall YMG organization, and the individual clinical practices within YMG. We manage the YMG clinical practice brand (our public image) in all communications, whether from YMG or the departments, to ensure consistency. In addition, we manage special television production projects, YMG advertising and development, and the YMG internet and web strategy. The YMG website is now referred to as the “online clinical practice front door.”

We support clinical departments and services with new program development by determining market size, market share, volume projections, competitive analysis, market plans, promotional strategies, etc.

The office has also developed and continues to maintain a statewide physician database. This is a free service that clinical departments can request for mailing lists, market sizing, etc.

Promotion

These services are primarily provided for clinical practices of Yale Medical Group. Our office offers a comprehensive list of resources for planning, promotion, advertising, and branding. Many are free or at a low cost.

If you are interested in planning, promotion, or market analysis for your clinical practice, please call 785-5824.

New YMG MDs

Our office provides orientation for new clinical faculty at Yale, offering information about the organization of YMG, the mission and vision, governance, services, available tools, compliance, risk management, patient safety, practice standards, HIPAA, marketing, and organizational priorities.

Yale Medical Group Publications

Additionally, we provide oversight of all YMG publications, including the YMG Referring Physician Directory, which contains key information on all YMG physicians for use by outside physicians who wish to refer their patients to the YMG practice, and the Yale Practice Newsletter that includes articles about YMG faculty and programs. Marketing staff introduce and promote new faculty to YMG and the community by providing them assistance with growing their new practices.

Strategic Planning

Our office facilitates strategic planning for the Yale School of Medicine. We also provide ongoing business planning for clinical practices of Yale Medical Group (refer to Business Planning above).